Presentation from Salesforce.org Higher Ed Summit 2017 by: Chris Tompkins of Indiana University The ability to manage admissions-based events is a critical component to successfully using a CRM platform for University recruitment. In this session, the University of Miami and Indiana University will present each of their designs and why they have chosen to utilize the Salesforce Campaign as the center of an end-to-end event management solution. Both designs include mechanisms for event participants to register online for individual events, track the information about both the events and each participant, and provide automated communications related to each event occurrence. Both solution designs will be explained and provide real admissions-based examples that illustrate how Salesforce can be effectively utilized for managing events with both an admissions focus and at an enterprise scale.