Beximco Pharmaceuticals Limited (BPL) is a pharmaceutical company established in 1976 in Bangladesh. It has over 30,000 employees and is a subsidiary of the Beximco Group. BPL has a tall organizational structure with different executive roles performing specialized skills like technical, human, conceptual, and design. BPL engages in comprehensive planning processes including establishing objectives and strategies, developing short, mid, and long-term plans, and allocating resources and budgets. Its objectives are set hierarchically from the overall mission down to individual employee objectives. BPL prioritizes verifiable objectives that create clear understanding of plans among employees.

1. MANAGEMENT PRACTICES IN
BEXIMCO PHARMA
DEPARTMENT OF BUSINESS ADMINISTRATION
SHANTO-MARIAM UNIVERSITY OF CREATIVE TECHNOLOGY

2. [ MEET OUR TEAM ]

3. Do you know him ?

4. Ahmed Sohail Fasiur Rahman
Chairman , Beximco Group

5. PROFILE OF BEXIMCO PHARMACEUTICALS
LIMITED
Company Name: Beximco Pharmaceuticals Limited (BPL)
Date of Establishment: 1976 (Start operation in 1980)
Organization Structure: Tall Structure
Address: 19 Dhanmondi R/A, Road No. 7, Dhaka 1205,
Bangladesh.
Mother Company: Beximco Group

6. “
We Are Building a Healthier Tomorrow
”

7. Create a Wonderful Brand Image Throughout the
World

8. 30000
EMPLOYEES
WORK EVERYDAY

9. ORGANIZATION STRUCTURE OF BPL

10. DIFFERENT DUTIES PERFORMED BY THE EXECUTIVES OF BPL
Different jobs are performed by different groups of people. One can’t do
every thing. We know there are different skills in different level of
management. These skills are:
Technical Skill
Human Skill
Conceptual Skill
Design Skill

11. THE PLANNING PROCESS OF
BEXIMCO PHARMACEUTICALS
LIMITED

12. Every organization must have a plan and this plan is created
through a process. BPL also has many plans for their different
operation. BPL divides its plans in different types.
Purpose or mission
Objectives & goals
Strategies
Policies
Budget
Different time period of planning

13. BPL divides its plans in different time period. They make short term, mid-term and
long term plans. For different tasks BPL takes these different plans. Their short
term plans took one day to one year, mid-term plans took one year to five or ten
years and long term plans take ten to twenty years.
THE STEPS IN PLANNING FOLLOWED BY BPL:
 Aware of opportunities
 Establishing objectives
 Developing Premises
 Determining alternative courses
 Evaluating alternative courses
 Selecting a course
 Formulating derivative plans
 Numerating plans

14. THE OBJECTIVES OF
BEXIMCO PHARMACEUTICALS
LIMITED

15. Every organization has an objective that the
achievement the goals, set by the top level
management of the organization. There are
different sub objectives that are accomplished by
the different level of management.

16. Socio economics
purpose
Socio economics
purpose
Division
Objectives
Division
Objectives
Department & unit
objective
Department & unit
objective
Individual
objectives
performance
personal
development
objective
Individual
objectives
performance
personal
development
objective
More specific
overall objectives
More specific
overall objectives
Overall objectives
of the organization
Overall objectives
of the organization
MissionMission
Chairman, Vice-
chairman,
Directors
Chairman, Vice-
chairman,
Directors
CEO, CFO & other
top
level
managersDirectors
CEO, CFO & other
top
level
managersDirectors
GM, Director:
Marketing,
Director: Sales,
Director:
Manufacturing,
COO level
managers
Directors
GM, Director:
Marketing,
Director: Sales,
Director:
Manufacturing,
COO level
managers
Directors
Senior managers &
other lower level
managers
Senior managers &
other lower level
managers
A HIERARCHY OF OBJECTIVE OF BPL:

17. THE OBJECTIVE SETTING PROCESS OF BPL
There are two types of objectives. One is verifiable and other is
non-verifiable. BPL always use verifiable objective. In verifiable
objective all plans are very specified by the management. BPL
uses this method because it can create a clear concept about the
decision to the employee and they can prepare themselves to fulfil
the objectives.

18. THE STRATEGIES & POLICIES OF
BEXIMCO PHARMACEUTICALS
LIMITED

19. Strategies & polices are very essential for planning. A plan
is depending on the strategies & policies of an enterprise.
So BPL set its strategies & policies very carefully. BPL
thinks strategies are determining the purpose and basic ling
run objectives and the adoption of course of action and
allocation of resources necessary to achieve its aims.
Policies are general statement or understanding that guides
the managers of BPL in decision making purposes.

20. THE STRATEGIC PLANNING PROCESS FOLLOWED BY BPL
Inputs
Industry analysis
Enterprise profile
Orientation of top managers
Purpose and major objectives
External environment
Internal environment
Development of alternative strategies
Evaluation & choice of strategies
Medium and short range planning, implementation & control
Consistency and contingency

21. THANK YOU