Management of change
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This document provides steps for mobilizing commitment and energy through developing a shared vision with identified leadership, focusing on results over activities, starting on the periphery and letting success spread, and institutionalizing success through policies and structures.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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-- June 2024 is National Volunteer Month --
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Management of change
- 3. 1. Mobilize energy and commitment through joint
- 4. 2. Develop a shared vision
- 5. 3. Identify the leadership
- 6. 4. Focus on results, not on activities
- 7. 5. Start at the periphery, then let it spread
- 8. 6. Institutionalize success through policies and structures