This document discusses trends in social media marketing in Romania and worldwide. It provides statistics on the popularity of platforms like Facebook, YouTube, and Twitter in Romania. It also outlines the most common social media activities used by brands, such as Facebook pages and campaigns. The document discusses strategies like real-time marketing, crowdsourcing, social media integration, transparency in communications, and blogger outreach. Overall, the document serves as a guide to the current state of social media and best practices for social media marketing.

1. WHAT’S HOT IN
SOCIAL MEDIA
SOCIAL MEDIA SUMMER CAMP 2013

2. INTRO / CRISTIAN MANAFU
Event Planner / Consultant / Social Media Trainer
Vodafone, BCR, Procter & Gamble, Petrom, Ursus,
Mindshare, UK Embassy, The Group, European
Commission, DC Communication, GMP PR, Gazeta
Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D
Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola
HBC, Raiffeisen, Arctic, Dent Estet, Zorile Store

3. SOCIAL MEDIA IN ROMANIA

4. SOCIAL MEDIA / STATISTICI IN ROMANIA
• Facebook – 6 milioane conturi in Romania
• YouTube - 5 milioane de vizitatori pe luna
• Trilulilu – 2 milioane vizitatori unici pe luna
• TPU – 2 milioane vizitatori unici pe luna
• LinkedIn – 671.906 conturi create in Romania
• Blogging – 67.526 bloguri monitorizate de ZeList
• Twitter – 64.613 conturi monitorizate de ZeList
• Foursquare – 73.418 conturi din Romania
• ? – Pinterest, Instagram, Google Plus

5. Pagina de Facebook - 48
Campanie pe Facebook - 40
Blog de campanie - 19
Implicare bloggeri in campanie - 33
Comunicare directa cu bloggeri - 22
Cont actualizat Twitter - 22
Cont actualizat YouTube - 18
Proiecte speciale - 17
Site-uri UGC - 14
Customer care - 14
Sponsor la evenimente - 13
Campanie pe bloguri - 11
Cont actualizat Wikipedia - 10
Cont actualizat Flickr - 10
Spoturi virale - 6
Social media newsroom - 2
Blog de produs - 1
Folosire QR Codes - 1
• Facebook page - 53
• Facebook campaigns – 39
• Campaigns with bloggers – 31
• YouTube account - 29
• Twitter account - 24
• Blogger relations - 21
• Sponsor of industry events - 12
• Customer care - 11
• Blogs for campaigns - 9
• Special projects - 9
• User generated content -7
• Wikipedia page - 8
• Flickr account - 6
• Viral movies - 3
• Social media newsroom - 1
• Pinterest - 1
• Google plus - 1
• Developed a social network - 1
2010 2011
TOP SOCIAL BRANDS / ACTIVITIES
• Pagina de Facebook: 75
• Aplicatii Facebook: 47
• Blogging campaigns: 44
• Cont actualizat YouTube: 40
• Cont actualizat Twitter: 37
• Blogging relations: 36
• Campanie pe Facebook: 33
• Cont actualizat Wikipedia: 12
• Microsite de campanie: 11
• Sponsor la evenimente: 11
• Proiecte speciale: 9
• Cont Flickr: 8
• Cont Pinterest: 7
• Cont Google+: 7
• Customer care: 6
• Blog de companie/ brand blog: 4
• Spoturi virale: 2
2012

6. TOP SOCIAL BRANDS / BIG 4

7. + = -
SOCIAL MEDIA / UPS AND DOWNS

8. TOP SOCIAL BRANDS / TWITTER

9. TOP SOCIAL BRANDS / TWITTER

10. TOP SOCIAL BRANDS / TWITTER

11. TWITTER / SUPER DRY INDIA – TWEETS FUEL

12. TWITTER / SKY BRAZIL – RECORD WITH A TWEET

13. TWITTER / FIAT 500 GERMANY – TO FAST TO FOLLOW

15. REAL-TIME MARKETING

16. Real-time marketing is “on-the-fly” participation by
brands in the events, topics, and ideas trending at that
very moment among target audiences online.
REAL-TIME / DEFINITION

17. REAL-TIME / OREO

18. The Oreo graphic was “designed, captioned and approved
within minutes,” according to Sarah Hofstetter, president
of the cookie brand’s digital agency of record, Dentsu-
owned 360i.
All the decisions were made in real time quickly because
marketers and agency members were sitting together at
a “mission control” center, or a social-media war room of
sorts, at the agency’s headquarters in the Tribeca
neighborhood of Manhattan.
Among those who were there were two brand team
members from Oreo, and nearly a dozen creatives,
strategists, community managers and social-media
listeners.
REAL-TIME / OREO

19. REAL-TIME / OREO FOLLOW UP

20. REAL-TIME / BAZAVAN - ROM

21. REAL-TIME / PSATTA - KFC

22. REAL-TIME / CHECK LIST

23. REAL-TIME / FAIL

24. CROWD SOURCING

25. CROWDSOURCING / DO US A FLAVOUR

26. CROWDSOURCING / LEVI’S GIRL

27. CROWDSOURCING / LABEL ART

28. SOCIAL MEDIA INTEGRATION

29. INTEGRATION / SOCIAL MEDIA + SEARCH

30. INTEGRATION / SOCIAL MEDIA + SOCIAL MEDIA

31. INTEGRATION / SOCIAL MEDIA + MOBILE

32. INTEGRATION / SOCIAL MEDIA + ONLINE

33. TRANSPARENCY

34. TRANSPARENCY / DANONE

35. TRANSPARENCY / RAIFFEISEN

36. TRANSPARENCY / MARRIOTT

37. BLOGGERS OUTREACH

38. OUTREACH / CUSTOM MESSAGE

39. OUTREACH / CUSTOM MESSAGE

40. OUTREACH / BLOGGER INVOLVEMENT

41. OUTREACH / BLOGGER INVOLVEMENT

42. OUTREACH / EXCLUSIVE ACCESS

43. OUTREACH / EXCLUSIVE ACCESS

44. PARTICIPATION

46. The best PR campaign of the past 400 years

48. manafu@gmail.com