This document summarizes the experience and qualifications of a senior graphic designer. Over 25 years of experience includes art directing and designing for major companies in various industries including healthcare, retail, advertising and more. Core competencies include strategic thinking, creative solutions, team leadership and client management. Education includes a Bachelor's degree in Applied Design and Visual Communication from the University of Minnesota with an emphasis in advertising.

1. hello
Competencies
The Creative Strategic, innovative thinker; big-picture design and
planning across multiple platforms; proven success in a broad range of
markets and industries; In touch with current industry and culture trends;
Adobe CS and Cloud-based design software (mac).
The Team Excellent team building and leadership skills; experience
collaborating with and directing designers, illustrators, photographers,
producers, motion graphics + video gurus, virtual + physical space planners,
copywriters, printers and other partners; substantial professional network.
Equal ease working with creatives, account teams, clients and executives.
The Client Responsive and proactive, time and budget manager,
detail oriented; effective client presentation skills (internal and external).
Career Path | Clients
Senior Graphic Designer . 2011-2014
Optum (UnitedHealth Group) . Golden Valley, MN
Health + Wellness Marketing and Human-Centered Design for the Healthcare
Industry. Simplifying complexity, creating curiousity and inspiring change.
Helping to make the health system work better for everyone.
Senior Art Director | Designer . 2008-2011
Owner, Hello Design Shop: Freelance + Contract Work . Minneapolis, MN
Clients: Target . Bluestem Brands [Fingerhut] . Steinhauser Group
Mixed Blood Theater . DAP . MN Legacy Hockey . MarketZing
Senior Art Director | Designer . 2002-2008
Target Corporation . Fashion Retail Marketing | Advertising . Minneapolis, MN
Design for Softlines In Store Marketing, Advertising, Packaging and Promotions
Art Direction in New York, Los Angeles, Miami, San Francisco and Minneapolis
Senior Art Director | Designer . 2001-2002
Freelance . Minneapolis, MN
Clients: Target . Marshall Field's . Honeywell . Lens Crafters
General Mills . Gentra Systems . Digidoc . Meals on Wheels
Senior Art Director | Designer . 2000-2001
Arnold | Ostrom Advertising . Minneapolis, MN
Clients: Miracle Ear . Travelers Express . Smead
Landscape Structures . Gander Mountain . Allianz
Art Director | Designer . 1998-2000
Rapp Collins Worldwide Advertising . Minneapolis, MN
Clients: Dayton Hudson Corporation . Target . Schwan’s . Prudential
Art Director | Designer . 1994-1998
BI Worldwide [BI Performance Services] . Minneapolis, MN
Clients: Canon USA . MGM | UA . Sony . Sharp . Samsung . Glaxo Wellcome
Bristol-Myers Squibb . PG+E . GTE . Bell Atlantic . Motorola . Rhone-Poulenc
Simmons . The St Paul . Mobile . Caterpillar . Mitsubishi Motors . Toyota
Yamaha . Paine Webber . Jenny Craig . Dominos . 3Com . IBM
Portfolio and references available upon request.
Summary
As a Sr. Art Director + Designer,
I provide successful, idea-driven
creative solutions from initial
concept and strategy, to the
finished product and beyond.
Professional Experience
• Marketing + Advertising
• Branding + Identity
• Human-Centered Design
• Consumer Engagement
• Multi-Touchpoint Campaigns
• Direct Mail
• Corporate Design
• Employee Engagement
• Motivation and Training
• Collateral Systems
• Package Design
• Promotions
• Retail Environments
• In-Store Marketing
• Art Direction (studio + location)
• Casting
Education
University of Minnesota
Twin Cities . MN
Bachelor of Arts
Majors
• Applied Design and
Visual Communication
• Studio Arts
Emphasis in Advertising
Art Director of the
Institute of Technology
Technolog Magazine,
Gymnastics Coach,
Surgical Instrument (CST),
Health Club, Spa + Hotel
Sales and Marketing
dena collard
design + art direction
952.237.3939
hellodena@me.com
2748 quentin avenue south
minneapolis . mn 55416