1. MATT STEINRUCK
285 Tall Trees Circle, Downingtown PA 19335 ::: 484–678–2715
Matt@MattSteinruck.com ::: www.MattSteinruck.com ::: LinkedIn.com/in/MattSteinruck
EXECUTIVE SUMMARY ______________________________________________________
• Seasoned Creative Director with over 20 years of diverse experience.
• A rare blend of practitioner, manager & director.
• Core competencies: Branding, positioning, marketing copywriting and concept-to-delivery
production of print, video, web, digital and environmental design.
• A natural executor, completing projects with excellence on time and budget.
• Works best collaborating with a team of experts.
EXPERIENCE ________________________________________________________________
BIG PICTURE STUDIO Current
An independent creative agency helping businesses plan and execute creative projects.
Owner & Creative Director:
• Support clients by identifying key marketing needs, executing all necessary media to
achieve their goals. Recent examples:
o Corporate re-branding for a causal-focused advertising & PR firm.
o Presentation consulting & design for a financial advisor marketing group.
o Billboard design for humanitarian water distributor.
o UI/UX mobile app design for an innovative NYC-based art studio.
o Branding, print & digital production for thought-leader in millennial interaction.
o Original branding & web presence for Atlanta-based bespoke music producer.
o High-end beverage label for exclusive new tea & lemonade product.
o Full suite of sales material for Michigan-based telecom provider.
AGENTS OF EFFICIENCY 8/15 — 4/16
An innovative startup providing outsourced COO services to small businesses.
Marketing Director:
• Management & oversight of a complex in-bound marketing strategy, including print,
web, SEO, PPC, blog, video, email, social media and PR, as well as local network
marketing.
• Developed the corporate Facebook presence from 0—3,000+ fans in 5 months with
9–12% engagement/conversion. (Industry average <2%)
AMERICAN BIBLE SOCIETY 12/07 — 7/15
200-year-old non-profit specializing in Scripture translation, distribution & engagement.
Creative Director:
• Built and lead the organization’s first in-house creative agency.
• Provided visual & content oversight for internal and external communications efforts.
• Leveraged diplomacy and leadership in an organization where centralized, unified
marketing were previously non-existent.
• Managed live event production.
• Directed a team of 7 artists, videographers & project managers.
Marketing Director:
• Coordinated with departmental leaders to focus & integrate the organization’s branding
& communication strategies.
• Worked closely with brand strategist to develop the company’s first brand guide and
corporate training.

2. (continued . . .)
Program Director:
• Lead a team of 6 in a pioneering and innovative role designed to shift the perceptions of
the Bible in today’s culture.
• Managed installation and programming for a 150 square foot Broadway-facing digital
billboard in NYC, including original video messaging and interactive immersive gaming.
• Oversaw the design, installation and operation of The Atrium, a ground-breaking public
space on Broadway which increased attendance & engagement by over 2,000%. This
environment included uniquely-positioned personal interactions, live-streamed events,
a café and video content.
• Forged the development of a mobile app providing a Bible-engagement experience
through raw artistic expressions of Scripture. Developed first-stage UX/UI and first
phases of lean start-up. (On-going)
• Hosted a 14,000-member Facebook page leveraging original training content.
• Fostered major media partnerships, producing shared print & video material in alignment
with shared goals.
GENEVA GLOBAL 4/03 — 11/07
A boutique agency pioneering results-based philanthropy.
Art Director:
• Anchored the corporate brand of this new organization.
• Developed the backbone for the wide variety of printed client communications tools.
• Managed live event production.
• Managed a team of 2 graphic artists.
MCKESSON 9/98 — 4/03
A leading healthcare and technology company.
Art Director:
• Created unique branding and all graphic material for large-scale annual conferences,
working on-site at 4 consecutive events nationwide.
• Designed internal communications campaigns to unify the organization and boost
morale.
• Produced video messaging for internal meetings & conferences.
INTERACTIVE GRAPHICS, INC. 9/94 — 9/98
Graphics agency specializing in professional presentations for local companies.
Graphic Artist:
• Produced thousands of professional presentations for hundreds of regional corporations
using 35mm slides, print, digital projection, multimedia and animation.
EDUCATION _________________________________________________________________
BLOOMSBURG UNIVERSITY 1990 — 1994
Bachelors in Art Studio
VOLUNTEER EXPERIENCE ___________________________________________________
Youth Leader & Event Producer
17-year volunteer at local church: Mentor, speaker, AVL tech, drums.
20-year volunteer at 1,300-person regional conference: Branding, design, live event tech.
Board Member
Spark & Echo Arts
LOVEboldly