Malls&Shops provides a wide range of services for owners, tenants, and investors in Russian retail real estate including consulting, brokerage, concept optimization, marketing, and short-term leasing. Their mission is to provide stable income from the Russian retail market. Services include market analysis, concept design, financial modeling, and lease negotiations. They have experience with numerous shopping centers and commercial projects throughout Russia.

1. Ladies and Gentlemen,
• Below is the presentation of Malls&Shops and
its offered services.
• Our mission is to provide our customers,
shareholders and employees with stable
income from the Russian retail real estate
market.

2. Malls&Shops services specification:
• Consulting, page 4
• Brokerage services, page 8
• Concept optimizing, page 9
• Marketing, page 11
• Short-term lease, page 12
• Background and implemented projects, page 14
• Current projects, page 15
• Contacts, page 16

3. • Malls&Shops was established in 2007 and presently provides wide
range of financial and professional services to owners, tenants and
investors maximizing their income from retail real estate assets.
• Malls&Shops’ Uniqueness consists of combination of several factors:
employees’ qualification, deep knowledge and understanding of the
market, compliance with the international standards and wide range of
geographical coverage - Malls&Shops works with retail real estate
throughout the Russian Federation.
• Malls&Shops Research is based on extensive experience and detailed
understanding of the real estate market, which, combined with
accurate analysis and sensitive forecasts, unavoidably renders positive
financial results.
• Malls&Shops Team – Highly-qualified staff with impressive clients and
projects portfolio. We build trust with our customers based on
outstanding quality of the services rendered and continuous, precise
and timely communication with our clients.
• Malls&Shops – development, strategy, quality of services provided.
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4. • Consulting services. Scope of activity.
• Consulting services encompass the following types of
retail real estate:
• Standardized and specialized retail centers and shopping malls;
• Retail-parks; Outlet-malls;
• Entertainment facilities;
• Market-oriented shopping centers;
• Trade network projects;
• Other trade purpose objects.
• When providing consulting services our primary focus is to
assist our customers in bringing to life their vision and ideas.
• We always aim at maximizing advantages of projects while
simultaneously minimizing location limitations, assessing
critically all the risks and ensuring safety and clarity of
stakeholders’ interests.
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5. • Consulting services. Work stages.
• Project works essentially consist of the following:
• Resource and market’s potential analysis of the given location, which is
aimed at identifying development and trade possibilities.
• Designing the concept of the project, including zoning, internal and
external areas allocation, floor planning.
• Cost-effectiveness analysis is carried out to determine financial
efficiency parameters on the basis of both designed facilities planning
concepts and marketing analysis results.
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6. • Consulting services. Work stages.
• The unique characteristics of every project determine the range and scope
of the services that we offer.
• The list of services that we provide to our customers includes the
following:
• Best Use Analysis and Most Efficient Use Analysis are offered in cases when the
retail purpose of the property is not clearly defined and justified. In these
instances, the aforementioned analyses are carried out in order to either justify,
financially and economically, the development of a retail property or to offer
alternative types of real estate for development.
• Overseeing and coordinating concept creation and development. This essentially
is centered around ensuring that architects create the concept of the project
such as to include all the recommendations provided by Malls&Shops.
• Drafting Business Plan for the project that includes the description of the initial -
starting real estate (i.e. land plots or buildings) and marketing and financial
analyses of the future development. This is usually needed in order to obtain
credit and leverage financing.
• Creating strategy for projects in regional markets – markets outside of Moscow.
This is offered to customers who have real estate holdings in regional markets.
Typically, the main aim of this work is to determine, financially and economically,
the sequence of regional market – from first to last, in which projects will be
developed.
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7. • Consulting services. Case study.
• Below is an example of a retail center that was developed with the
provision of our consulting services.
• We have assessed the following parameters:
• Limitations and possibilities of the land plot;
• Location - description, visibility, surrounding areas;
• Accessibility;
• Economic and social situation of the area;
• Limitations affecting building development (buildings safety, charges, etc.);
• Short overview of the retail real estate market;
• Demand and supply;
• Rent rate;
• Competitive projects;
• Demand forces – potential tenants;
• Anchor tenant (type, rented space);
• Shopping centers’ potential operators, entertainment segment and food court;
• Conclusions and recommendations on the project concept;
• General project concept description, area arrangements;
• Premises specification in compliance with potential tenants and operators
demands;
• Parking demands;
• Rent rate and lease budget.
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8. • Brokerage services.
• Malls&Shops provides brokerage services and can act as a marketing,
lease and/or commercial retail property sales consultant on behalf of both:
owners, landlords, property developers and tenants and customers.
• Upon closing a deal – signing the contract, our staff continues to provide
recommendations to our clients taking into account not only their current
needs but also all future opportunities. In doing so, we provide our clients
with timely information regarding all changes that occur on the retail real
estate market.
• We provide our Customers with the most up-to-date, relevant information
on the market, demand and supply that is necessary for decision-making
and also identify the most suitable real estate locations and premises.
• As of today, our consultants have implemented over 30 different projects,
half of which totaling 100,000 sqm.
• Professional development of the design of the concept enables to sell the
property on the market within the shortest possible time while also
maximizing returns.
• We currently hold a database of more than 15,000 Russian and international
leading retail companies.
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9. • Concept optimizing.
• In the present time, the increasing number of new retail centers
resulted in wider customer choice, which in turn led to overall drop in
the average number of people visiting each particular shop or retail
site brining the retail traders profitability down.
• “Get the Customer back” – a slogan that can be described as reflecting
the primary goal of most retail centers these days.
• One way to achieve this goal is to optimize the concept of a retail
center in such a manner as to maximize its appeal and attractiveness
to potential customers – bringing it back to life.
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10. • Concept optimizing.
• Within the framework of works on concept optimizing a retail
center we do the following:
• Current purchasing power analysis (single-handed and /or with the
assistance of a professional marketing company);
• Lease audit/trade center tenants positioning;
• Concept optimizing on the basis of the results obtained;
• Tenants replacement / brokerage;
• Marketing strategy development;
• Rebranding;
• Media - planning;
• Shopping centers’ unique atmosphere creation / project
individualization;
• Relaunch.
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11. • Marketing.
• Marketing services include the following types of work:
• Market research
• Market positioning
• Analysis and development
• Market research and analytics
• Management
• Goal setting
• Planning
• Project management
• Marketing plans development
• Advertising and PR campaigns - development and implementation
• Marketing communications including Mass Media
• ATL: Advertising campaigns developing and media-planning
• BTL: special events and loyalty programs
• Customers comfort services
• Shopping centers’ grand opening
• Creative works
• Design concept: brand development, environment graphic design
• Advertising material development including printing materials, web-site.
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12. • Short-term lease.
• Centralized approach to trading posts lease in lobbies and corridors of
shopping centers.
• Types of formations:
• RMU or Retail Merchandise Unit – multiuse shop equipment under
shopping center brand (from 2 to 5 sqm);
• Stall - kiosk- individual project corresponding with the architectural
solutions of the shopping center;
• Seasonal solutions - concepts (New Year, March 8, Easter, Weekend
Tenant);
• Short-term lease management in shopping centers under shop format
(5-10 sqm).
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13. • Short-term lease.
• Our Company provides successful projects work including:
• Concept placement;
• Merchandizing;
• Direct sales trainings.
• Malls&Shops is constantly working on extending its Tenants portfolio,
which results in advantages to shopping centers, such as:
• Unified concept;
• General branding;
• Control of quality of the trading – retail outlet equipment and its relation -
correspondence to the overall design concept;
• Control of quality of the goods and services offered within a shopping center
(competition control);
• Lease audit/optimization;
• Additional competitive advantage;
• Bringing new ideas and rare, contemporary goods to shopping centers;
• Unified, concise design concept when placing tenants in lobbies and
corridors of shopping centers enables to position and view them as fully
functional anchor retail business.
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14. • Background and implemented projects.
Raduzhny shopping center, Moscow
Azovsky shopping center, Moscow
Severnoe Siyanie shopping center l, Moscow
Simferopolsky shopping center l, Moscow
O’Park shopping center, Odintsovo, Moscow region
Europa City shopping center, Volgograd
Moy Noviy shopping center , Saratov
Rodniki shopping center, Moscow Region
Erevan Plaza shopping center, Moscow
RIO Grand shopping center, Moscow
• Commercial premises in Business centers:
Riverside Krasnye Holmy, Citydel , Silver City.
• Concept optimizing:
• Europark shopping center, Filion shopping center, Megapolis shopping
center, Green house shopping center, Pyatnitsa Mitino shopping center,
Nash department store- Gorky 2, shopping center.
• We also have extensive experience of working with the street
retail market.
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15. • Current projects.
• Konfetti shopping center, Moscow
• Akvarel shopping center, Moscow
• Kapitoly shopping centers Enka, Moscow, Moscow Region, Saint
Petersburg
• Gagarinsky shopping center, Moscow
• Megapolis shopping center, Moscow
• 5th Avenue shopping center, Moscow
• Helios City - shopping arcade in the business center, Moscow
• Pyatnitsa shopping center, Moscow
• Mar'ins'kyi Passage shopping center, Moscow
• Olimp shopping center, Moscow region
• Centralny shopping center, Moscow region
• Amata Plaza shopping center, Lipetsk
• Gallereya shopping center, Tambov
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16. • Contacts.
We would be happy to hear from you should
you have any further questions or would like
express an interest in working with us.
Regards,
Malls&Shops
Russia, Moscow, Schipok street 22 building 4
Postcode 115 054
8 (495) 755 46 91
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