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The
Colliers International
Advantage
Accelerating success.
Colliers International is a leader in global
real estate services, defined by our spirit of
enterprise. Through a culture of service
excellence and a shared sense of initiative, we
integrate the resources of real estate
specialists worldwide to accelerate the
success of our partners.
When you choose to work with Colliers, you choose to work with the best. In addition to being highly
skilled experts in their field, our people are passionate about what they do. They know we are
invested in their success just as much as we are in our clients’ success.
This is evident throughout our platform—from Colliers University, our proprietary educational and
professional development platform, to our client engagement strategy that encourages cross-functional
service integration, to our culture of caring.
We connect through a shared set of values that shape a collaborative environment throughout
our organization that is unsurpassed in the industry. That’s why we attract top recruits and have
one of the highest retention rates in the industry. Colliers International has also been recognized as
one of the “best places to work” by top business organizations in many of our markets across the
globe.
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 3
P. 4 |	 THE COLLIERS INTERNATIONAL ADVANTAGE
COLLIERS INTERNATIONAL AT A GLANCE
$2.6billion in Annual Revenue
5,700 Brokers | 2 million Square Meters Managed*
* The combination of Colliers International and FirstService results in 233.65 million square meters under management -second-largest in the world
$105billion in over 72,000 Transactions
15.000 Professionals | 68 Countries | 396 Offices
Our Services
The foundation of our service is the strength and depth of our
specialists. Our clients depend on our ability to draw on years of direct
experience in their local market. Our professionals know their
communities and the industry inside and out.
Whether you are a local firm
or a global organization, we
provide creative solutions for
all your real estate needs.
COLLIERS
INTERNATIONAL
offers a comprehensive
portfolio of real estate
services to occupiers,
owners and investors on
a local, regional, national
and international basis. 
OUR SERVICES INCLUDE:
•	 Brokerage
– Landlord Representation
– Tenant Representation
•	 Corporate Solutions
•	 Investment Services
•	 Project Management
•	 Property Marketing
•	 Real Estate Management
Services
•	 Research Services
•	 Valuation & Advisory Services
In addition to these
sectors, we provide
our clients with a deep
level of knowledge in
specialized industries
and product types, such
as law, technical facilities,
and healthcare.
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 5
LANDLORD REPRESENTATION: LEASING
We work to understand your short - and long-term objectives for ownership
and develop a leasing strategy to achieve the maximum return on investment
- bringing together the right tenant mix with the right terms, while minimizing
exposure and vacancies.
That requires more than searching for and signing tenants. We provide a clear
overview of competing properties and market trends to develop a strategic
property marketing plan. Our systemized approach to competitive analysis,
marketing and communication ensures you’ll never miss a prospect.
Our leasing specialists help you:
›› Identify competitive advantages and opportunities for improvement;
›› Create a specific marketing and leasing strategy tailored to your business
needs;
›› Apply best-in-class marketing tools to segmented target groups; and
›› Generate strong interest and feedback from prospects.
WE RECOGNIZE that
exceptional results require
morethan justtransactional
expertise. That’s why
we’ve built an integrated
platform of complementary
services to achieve your
business goals. We connect
you with strong,
accountable specialists to
maximize the value of your
property.
•	 Asset Resolution
•	 Build-to-Suit
•	 Business Unit Analysis/
Workplace Design
•	 Construction and
Maintenance Supervision
•	 Dispositions and Subleases
•	 Employee Surveys
•	 Facility Relocations and
Acquisitions
•	 In-Depth Location Analysis
•	 Lease and
Operating Cost Audits
•	 Lease Negotiation and Renewal
•	 Space Expansion and
Consolidation
•	 Supplier/Employee Mapping
•	 Sustainable Building Practices/
LEED®
Certification
> Brokerage
P. 6 |	 THE COLLIERS INTERNATIONAL ADVANTAGE
TENANT REPRESENTATION: LEASING
Leases are often landmarks in the lifetime of a business, marking
a significant investment of time and resources in your building’s
physical space, which will have a long-term impact on your
business.
A lease is often the second-greatest expenditure for a business
after payroll, so it must be more than a cost center—we strive to
make your real estate a competitive advantage.
We work to understand your business strategy and competitors,
as well as the industry drivers that can influence your choice of
space—its location, functionality, flexibility and cost. Whether you
require assistance managing a large portfolio, or you sign a lease
only once or twice in a decade, our tenant representation teams
are experts at crafting real estate strategies to suit your current
and future needs.
›› We guide stakeholders through the needs evaluation and
selection process;
›› We provide in-depth analysis of market conditions and trends to
structure the most beneficial contract; and
›› We identify potential hurdles and mistakes to keep your
relocation or renewal process on target, with minimal disruption
to your business and productivity.
SALES REPRESENTATION
Our sales teams achieve the best price for your property through
a system of broad market exposure to generate immediate
investor interest. You will have direct access to:
›› Experts in valuation, property management and project
management to ensure your building is optimally positioned for
sale;
›› Marketing technology tools that enhance information security,
reduce disruption to tenants and create a competitive bidding
environment;
›› Professional advice throughout the negotiating process to
swiftly close at your optimal price.
We handle owner-user acquisitions and build-to-suits for
businesses seeking customized facilities. We help companies
that currently own their buildings sell or craft a sale-leaseback to
optimize their capital resources. We also represent institutional
and private investors in property acquisition, management and
disposition. For more details, please see Investment Services on
page 12.
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 7
> Real Estate
Management Services
We place clients’ interests first, from the way we
structure our reporting to the way we manage issues
that may arise to provide both immediate problem-
solving and big-picture data. We maximize asset value
through efficiency, best practices and genuine care for
our clients and their tenants.
Real estate management is both art and science. While most firms quantify
asset value on a balance sheet, we also take into account factors such as
tenant loyalty, the relationship and regular contact between managers and
tenants, top tenant service requests and new opportunities for mutually
beneficial tenant collaboration. These factors are proven to add asset value
over time by reducing turnover and operational costs while improving a
building’s reputation in the market.
We empower our teams to create memorable tenant experiences that
ultimately benefit the owner’s and the building’s bottom line. Our full-service
team of professionals assigned to a client’s property typically includes a
property manager, a credit manager, a manager of maintenance services
and a service technician or building engineer.
In addition, we offer our clients and tenants access to the Colliers
24-Hour Service Center, which provides immediate and accountable
responses. The Service Center also provides service call analysis for each
property to proactively solve building issues before they become major
capital requirements.
OUR TEAM connects
with specialists
throughout our enterprise
to build a management
strategy to directly
address your needs.
•	 Building Operations and
Maintenance
•	 Construction Management
•	 Contract Management
•	 Facilities Management
•	 Lease Administration
•	 Property Accounting and
Financial Reporting
•	 Property Management
•	 Project Move Management
P. 8 |	 THE COLLIERS INTERNATIONAL ADVANTAGE
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 9
We empower our teams to create memorable
tenant experiences that ultimately benefit the
owner’s and the building’s bottom line.
As your advisor, we will drive scenario planning
and make recommendations that maximize the
value of your property assets.
P. 10 |	 THE COLLIERS INTERNATIONAL ADVANTAGE
Corporate Solutions
We take a partnership approach to providing
Corporate Solutions. The hallmarks of our services
are customization, innovation and accountability,
resulting in the best service experience and
alignment of the real estate strategy with your core
business.
Our outstanding track record implementing savings programs and
other measurable solutions for clients crosses all service lines
globally. We marry quality control, accountability and industry-leading
tools and technology to drive consistency, in addition to the support of
our best-in-market local professionals to execute with great results
project by project.
Our integrated services platform combines dedicated professionals,
process management, technology and market knowledge with
world-class service to deliver the best possible outcomes for our
clients.
We manage complex geographic, logistical and market-driven demands
to create a competitive advantage. As your advisor, we will drive
scenario planning and make recommendations that maximize the
value of your real estate footprint to the core business.
•	 Integrated Client Services
•	 Strategy  Innovation
– Business Intelligence Technology  Analytics
– Client Technology Solutions
– Corporate Real Estate Strategy
– Site Selection  Incentives
– Merger  Acquisition Support / Consulting
– Portfolio Optimization
– Sustainability Consulting
– Workplace Consulting
•	 Lease Administration
•	 Transaction Management
•	 Project Management
•	 Facilities Management
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 11
Investment Services
Our clients’ needs rapidly change from acquisition to
ownership to disposition, and our experts keep pace.
We adapt to your requirements for value, security and
speed, and collaborate across service lines to provide the
right team of specialists, working together, to
achieve your goals.
Our institutional investment sales specialists see beyond the bricks and mortar
to analyze how property acquisition, ownership and disposition can accelerate
the success of your commercial real estate portfolio.
We identify and evaluate assets that best complement your existing portfolio,
property performance requirements, income goals, and risk profile. This
requires complex analysis and innovative thinking to provide a defensible,
well-researched strategy for asset acquisition.
When your portfolio’s goals call for disposition, we provide the market-based
context for both pricing expectations and a customized marketing strategy.
Personal relationships, execution expertise and experience across markets
ensure seamless execution and maximum profit on your behalf.
At the same time, we work with you to preserve confidentiality, minimize
disruption to tenants and prevent surprises in the due diligence process.
•	 Investment Sales
•	 Debt Placement
•	 Equity Capital Raising
•	 Market Value Opinions
•	 Acquisition Advisory
•	 Transaction Management
•	 Valuation/Appraisal Services
P. 12 |	 THE COLLIERS INTERNATIONAL ADVANTAGE
We see beyond the bricks and mortar to analyze how
property acquisition, ownership and disposition can
accelerate the success of your financial portfolio.
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 13
P. 14 |	 THE COLLIERS INTERNATIONAL ADVANTAGE
Valuation 
Advisory Services
Real estate valuations play a pivotal role in today’s business
climate. An accurate and well supported opinion of
property value can mean the difference between reaching
a critical goal—securing a loan, closing a sale, reporting to
investors, choosing the best asset—or failing to achieve it
altogether.
Colliers Valuation  Advisory Services’ reports are designed to deliver insight into
a property’s fundamentals, its competition and the overall market dynamics
affecting value. A solid valuation report can be a strategic asset for investors,
lenders and owners, provided that it addresses both a property’s unique
characteristics and the most current market conditions.
Commitment to high-end client service, coupled with Colliers International’s
unparalleled market intelligence and resources, differentiates us as the firm of
choice in the real estate industry. With its unique and expanding platform,
Colliers Valuation continues to attract the valuation industry’s leading
professionals and provide a full range of expertise across all commercial property
types. Our professionals share a commitment to deliver the highest level of
service and consistent results. We go the extra mile to deliver results, whether
this means meeting a tight deadline or working with a complex and challenging
property.
All our appraisals are evaluated and approved by an experienced review team to
ensure our clients receive clear, concise, and timely appraisals. We recognize
that superior technology is not enough, so our managers and professionals
provide exceptional customer service to support our clients’ success.
•	 Single Asset and Portfolio
Valuations
•	 Portfolio Valuation
•	 Appraisal Review/Management
•	 Lease and Cost Analysis
•	 Insurance Valuation
•	 Arbitration and Consulting
•	 Discounted Cash Flow Analysis
•	 Feasibility Studies
•	 Investment Analysis
•	 Highest and Best Use Studies
•	 Tax Appeals
•	 Litigation Support
•	 MHC Practice Group
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 15
Project Management
We provide strategic leadership to public-
and private-sector clients, supporting tenant
improvements, renovations and ground-up
construction. Our professionals are accountable
for completing projects successfully, on time and
on budget.
Project management can make or break a real estate strategy—poor
management can delay a major event or product launch, put the brakes
on a planned business relocation and add layers of cost and confusion.
That’s why we count our professional project managers as project
leaders. We provide a single point of accountability in every project and
seamless integration with your in-house experts and resources. You
can rely on our project leaders for the interpersonal, communication
and team skills needed for project success.
Our project management results in cost savings, proactive risk
management, and profitable strategies for sustainability. We anticipate
project hurdles and are ready with solutions.
OUR MULTIDISCIPLINARY
TEAM has wide-ranging
expertise in design and
engineering disciplines
and most are both Project
Management Professional
(PMP) certified and
LEED®
accredited
professionals. In fact, we
have one of the highest
accreditation ratios in the
industry.
•	 Bid Document Review™
•	 Construction Monitoring and
Delivery Management
•	 Contract Administration and
Integrated Cost Control
•	 Facility and Engineering
Functionality
•	 Milestone and Performance
Monitoring
•	 Quality Assurance
•	 Risk Management
•	 Strategic Project Consulting
P. 16 |	 THE COLLIERS INTERNATIONAL ADVANTAGE
We don’t just talk about our values—we live them.
Our culture of service excellence, continuous learning to
advance our expertise, care for our communities and sense
of fun are the hallmarks of our team.
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 17
As corporate citizens, we founded Everyone Gives,
sponsored the World Green Building Council, signed
the anti-corruption pledge PACI, and are members
of the World Economic Forum.
We are about accelerating success—for all.
P. 18 |	 THE COLLIERS INTERNATIONAL ADVANTAGE
We believe research services must offer more than data
and historical perspective. That’s like looking in a rear-view
mirror to see what’s next on the road ahead. Instead, we
use research to help our clients understand emerging
trends and take advantage of the cyclical nature of real
estate. We help you harness this insight to make long-term
decisions that affect your business and financial portfolio.
That means connecting the dots between new construction starts, absorption and
overall economic growth in a region. It also means guarding against trends that
could squeeze your business out of the expansion space it needs to thrive, or trends
that could thwart a redevelopment project before it’s delivered to market.
Our research teams work in partnership with our client-service professionals to
provide multi-level support across all property types. Our expansive databases
house detailed information on properties globally, including historical supply,
demand, and absorption data, as well as transaction comparables.
From this data, our research analysts produce quarterly reports by market and
product type, reflecting market conditions in virtually every major world market.
We combine this information with forward-thinking expertise to deliver custom
reports based on your specific needs. This approach helps you respond to
current conditions and plan for the future.
 Research
SERVICES
 Macro-environment
analysis
 Demographic analysis
 Demand and supply
analysis
 Development feasibility
study
 Property portfolio
review
 Market positioning
 Computer-based
modelling
 Site and property
evaluation
 Investment strategy
 Sensitivity and risks
assessment
 Property benchmarking
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 19
We pride ourselves on creative marketing strategies that speak to the
benefits of your specific asset and its value to the end user. Our approach
considers the entire go-to-market cycle of your property. This means
executing a detailed marketing strategy based on your goals for the
property: positioning the property, targeting audience groups with a
variety of tactics, and developing creative programs to generate interest
and ensure maximum exposure.
Our approach to property marketing is not a laundry list of marketing tactics. We distinguish our
property marketing services from those of other firms in two ways: we segment your prospects to
make the best possible use of marketing resources, and we drive prospects through a “transaction
filter,” taking them from basic awareness of your property through the contract stage.
This marketing system creates strong demand, a competitive environment and a continuous feedback
loop, allowing course corrections throughout the property marketing program.
We offer a wide range of value-add products and services related to property marketing, from
the sophisticated (positioning campaigns, tours, websites) to the straightforward (signage, advertising,
fliers).
 Property Marketing
P. 20 |	 THE COLLIERS INTERNATIONAL ADVANTAGE
We distinguish our property marketing services from other
firms in two ways: we segment your prospects to make the
best possible use of marketing resources, and we drive
prospects through a “transaction filter.”
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 21
When you partner with Colliers professionals, you tap into an integrated
team of experts. Together, we offer insight from 482 world markets, eight
service lines and countless specializations, all with a common goal—accelerating
your success.
P. 22 |	 THE COLLIERS INTERNATIONAL ADVANTAGE
Real estate is a location business.
That’s why we do business where
you do business.
Our Clients
Colliers International represents dynamic and distinguished companies, from
Fortune 500 brands with offices worldwide, to local, family-owned businesses.
We aim to exceed our clients’ expectations for service and results—creating a truly
memorable experience.
24 Hour Fitness
3M
7-Eleven
Amazon.com, Inc.
AMB Property Corporation
Amcor PET Packaging USA, Inc.
Amica
Applied Materials
Arden Realty, Inc.
Associated Press
Atmel Corporation
Avnet Inc.
Bank of America
Blackstone/Equity
Bristol-Myers Squibb
Butler America
CalPERS
Capital One
Cengage Learning
Citibank
Clearwire Communications
The Coca-Cola Company
Colgate-Palmolive
Costco
CVS Caremark
Dorsey  Whitney, LLC
Ernst  Young
Faurecia
Fidelity Investments
The Goodyear Tire  Rubber
Company xxxxxxx
GSA
The Guardian Life Insurance
Company
Hanesbrands Inc.
Harsch Investment Properties
Hillwood Development
Company LLC
Holland  Knight LLP
Honeywell
Kamehameha Schools
KBS Realty Advisors
Koll/Per LLC
Konica Minolta
LBA Realty
Lockheed Martin
Corporation
MacMillan Publishers
Manulife Financial
MAXIMUS
MIT
Nexon America, Inc.
Nippon Express USA, Inc.
Nortel
Northwestern Mutual Life
Insurance Company
Northern Trust
ON Semiconductor
Open Solutions
Opus West Corporation
Orange Business Services
Panattoni Development Company
Parsons Brinckerhoff
Pfizer
Plum Creek Timber Company, Inc.
PNC Bank
Prudential Insurance
Qimonda North America Corp.
Reckitt Benckiser
Ropes  Gray LLP
The Rosen Group, Inc.
RREEF
Salvation Army
SANYO Logistics Corporation
Sealy  Grant
SiriusXM Radio
Solo Cup Company
Spansion LLC
Steelcase
Sterling Savings Bank
Sutter Health
TIAA-CREF
Umpqua Bank
United Nations
Unum
US Air Force
US Bank
Union Bank
Verizon
Wachovia
Walton Street Capital
Wells Fargo Bank
Wolters Kluwer
ORGANIZATIONS THAT LOOK TO COLLIERS INTERNATIONAL TO ACCELERATE THEIR SUCCESS:
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 23
Colliers University is our industry-leading
professional development platform that builds
expertise 25% faster.
That means better service—and better results.
P. 24 |	 THE COLLIERS INTERNATIONAL ADVANTAGE
Sustainability
As one of the world’s largest real estate service
providers, Colliers is in a unique position to have a
dramatic positive impact on the environment while
generating a significant competitive advantage for
our clients. Our leadership extends from addressing
the impact of our own operations to advising clients
on the benefits of sustainability to their bottom line,
to playing a leadership role in the green building
movement worldwide.
To help our professionals generate sustained
economic and ecological value for our clients
and investors, we actively support them in their
knowledge development. Colliers University offers
more than 30 classes focused on sustainability
and green building and has coached many of our
professionals on achieving LEED®
Accredited
Professional and LEED®
Green Associate status.
We offer our owner and landlord clients assistance
with greening of their properties, including assistance
with LEED®
Certification, property management, and
marketing the benefits of sustainability to potential
investors and occupiers. We help tenants select
spaces that are aligned with their environmental,
social and economic goals, including cost savings,
efficiency, employee wellness and productivity.
Colliers International is also the first and only
commercial real estate services provider to be
a founding partner of the World Green Building
Council and the Regenerative Network. Additionally,
we support national green building councils across
the globe, and many of our professionals serve
as ambassadors, directors or advisors for these
organizations. Colliers has also been instrumental in
creating new national green building councils in many
countries where they did not previously exist.
Charitable Giving
Colliers International contributes to hundreds of
charitable organizations annually by empowering our
people to support the causes that are important to
them and that affect their families, friends, clients and
communities.
In addition to local giving campaigns, Colliers
International is the founding sponsor of Everyone Gives,
a global social giving campaign that in its inaugural
year raised nearly $750,000 in just 17 days on behalf
of nearly 1,500 charities worldwide. Join us at www.
everyonegives.org.
The Colliers USA Foundation also provides financial
support for national and international disaster relief
efforts.
Colliers University
When we launched Colliers University in 2002, it was
truly a novel concept within the industry. Built on the
premise that learning is a competitive advantage, CU
has grown to include more than 1,700 classes and
accelerates the professional and personal success of
more than 7,500 Colliers professionals.
The curriculum includes courses in commercial real
estate, business and personal development. CU is not
only a cultural driver for the company internally; it is an
outwardly competitive tool and it raises the bar for our
professionals’ expertise and service. This is a proven
program: our professionals who take six or more core
courses achieve three times the annual revenue growth,
on average, compared to colleagues who don’t take any
classes.
 Our Corporate Commitment
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 25
Our business thrives on the caliber of our
professionals and the quality of service they deliver.
Our people are smart, optimistic, ambitious and
passionate. When we select a new member for our
team, we’re looking for two things: professional
expertise and a passion for service.
EXPERTISE: We seek out people with in-depth
knowledge of the market and specialization in a
specific type of property, client or industry group,
or type of services delivered. We continuously
challenge our team to take their expertise to the
next level through Colliers University and further
professional certifications.
SERVICE: While professional ability is key
to delivering outstanding results, a personal
approach helps us deliver memorable
experiences. We seek people who excel at
listening and anticipating clients’ needs; whose
strong communication skills ensure that we fully
satisfy clients’ concerns; and whose genuine
care for people creates lasting relationships.
Our values reflect the essential character and quality of our relationships with our clients and are organizing
principles that guide the strategic decisions related to our business.
 Our People
 Our Core Values
 SERVICE
We create positive, memorable experiences by
exceeding expectations both in business outcomes
and in personal interactions. Integrity, ethics and
empathy guide every interaction and define our
service approach with clients and colleagues.
 COMMUNITY
We are deeply committed to our communities
and to building sustainable business practices,
environments and workplaces. We show
compassion for those in need and we value and
respect each other’s differences and individuality.
 EXPERTISE
We pride ourselves on building and sharing
expertise to create success for our clients and our
people. Our passion for continuously expanding
our knowledge base enables us to take a fresh
and imaginative approach to everything we do.
 FUN
We are serious about our work but we don’t take
ourselves too seriously. We value an optimistic,
energetic, and dynamic work environment that
emphasizes social and business interaction. We
are successful because we enjoy what we do.
P. 26 |	 THE COLLIERS INTERNATIONAL ADVANTAGE
THE COLLIERS INTERNATIONAL ADVANTAGE	 | P. 27
colliers.com/vietnam
Scan this with a QR code reader to
visit our website.
Wi-Fi connection recommended.
COLLIERS INTERNATIONAL
HO CHI MINH OFFICE
Deutsches Haus, Level 3
33 Le Duan, District 1
Ho Chi Minh City, Vietnam
Tel	 +84 (28) 3827 5665
Fax	 +84 (28) 3827 5667

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Colliers International Viet Nam Advantage

  • 2.
  • 3. Colliers International is a leader in global real estate services, defined by our spirit of enterprise. Through a culture of service excellence and a shared sense of initiative, we integrate the resources of real estate specialists worldwide to accelerate the success of our partners. When you choose to work with Colliers, you choose to work with the best. In addition to being highly skilled experts in their field, our people are passionate about what they do. They know we are invested in their success just as much as we are in our clients’ success. This is evident throughout our platform—from Colliers University, our proprietary educational and professional development platform, to our client engagement strategy that encourages cross-functional service integration, to our culture of caring. We connect through a shared set of values that shape a collaborative environment throughout our organization that is unsurpassed in the industry. That’s why we attract top recruits and have one of the highest retention rates in the industry. Colliers International has also been recognized as one of the “best places to work” by top business organizations in many of our markets across the globe. THE COLLIERS INTERNATIONAL ADVANTAGE | P. 3
  • 4. P. 4 | THE COLLIERS INTERNATIONAL ADVANTAGE COLLIERS INTERNATIONAL AT A GLANCE $2.6billion in Annual Revenue 5,700 Brokers | 2 million Square Meters Managed* * The combination of Colliers International and FirstService results in 233.65 million square meters under management -second-largest in the world $105billion in over 72,000 Transactions 15.000 Professionals | 68 Countries | 396 Offices
  • 5. Our Services The foundation of our service is the strength and depth of our specialists. Our clients depend on our ability to draw on years of direct experience in their local market. Our professionals know their communities and the industry inside and out. Whether you are a local firm or a global organization, we provide creative solutions for all your real estate needs. COLLIERS INTERNATIONAL offers a comprehensive portfolio of real estate services to occupiers, owners and investors on a local, regional, national and international basis.  OUR SERVICES INCLUDE: • Brokerage – Landlord Representation – Tenant Representation • Corporate Solutions • Investment Services • Project Management • Property Marketing • Real Estate Management Services • Research Services • Valuation & Advisory Services In addition to these sectors, we provide our clients with a deep level of knowledge in specialized industries and product types, such as law, technical facilities, and healthcare. THE COLLIERS INTERNATIONAL ADVANTAGE | P. 5
  • 6. LANDLORD REPRESENTATION: LEASING We work to understand your short - and long-term objectives for ownership and develop a leasing strategy to achieve the maximum return on investment - bringing together the right tenant mix with the right terms, while minimizing exposure and vacancies. That requires more than searching for and signing tenants. We provide a clear overview of competing properties and market trends to develop a strategic property marketing plan. Our systemized approach to competitive analysis, marketing and communication ensures you’ll never miss a prospect. Our leasing specialists help you: ›› Identify competitive advantages and opportunities for improvement; ›› Create a specific marketing and leasing strategy tailored to your business needs; ›› Apply best-in-class marketing tools to segmented target groups; and ›› Generate strong interest and feedback from prospects. WE RECOGNIZE that exceptional results require morethan justtransactional expertise. That’s why we’ve built an integrated platform of complementary services to achieve your business goals. We connect you with strong, accountable specialists to maximize the value of your property. • Asset Resolution • Build-to-Suit • Business Unit Analysis/ Workplace Design • Construction and Maintenance Supervision • Dispositions and Subleases • Employee Surveys • Facility Relocations and Acquisitions • In-Depth Location Analysis • Lease and Operating Cost Audits • Lease Negotiation and Renewal • Space Expansion and Consolidation • Supplier/Employee Mapping • Sustainable Building Practices/ LEED® Certification > Brokerage P. 6 | THE COLLIERS INTERNATIONAL ADVANTAGE
  • 7. TENANT REPRESENTATION: LEASING Leases are often landmarks in the lifetime of a business, marking a significant investment of time and resources in your building’s physical space, which will have a long-term impact on your business. A lease is often the second-greatest expenditure for a business after payroll, so it must be more than a cost center—we strive to make your real estate a competitive advantage. We work to understand your business strategy and competitors, as well as the industry drivers that can influence your choice of space—its location, functionality, flexibility and cost. Whether you require assistance managing a large portfolio, or you sign a lease only once or twice in a decade, our tenant representation teams are experts at crafting real estate strategies to suit your current and future needs. ›› We guide stakeholders through the needs evaluation and selection process; ›› We provide in-depth analysis of market conditions and trends to structure the most beneficial contract; and ›› We identify potential hurdles and mistakes to keep your relocation or renewal process on target, with minimal disruption to your business and productivity. SALES REPRESENTATION Our sales teams achieve the best price for your property through a system of broad market exposure to generate immediate investor interest. You will have direct access to: ›› Experts in valuation, property management and project management to ensure your building is optimally positioned for sale; ›› Marketing technology tools that enhance information security, reduce disruption to tenants and create a competitive bidding environment; ›› Professional advice throughout the negotiating process to swiftly close at your optimal price. We handle owner-user acquisitions and build-to-suits for businesses seeking customized facilities. We help companies that currently own their buildings sell or craft a sale-leaseback to optimize their capital resources. We also represent institutional and private investors in property acquisition, management and disposition. For more details, please see Investment Services on page 12. THE COLLIERS INTERNATIONAL ADVANTAGE | P. 7
  • 8. > Real Estate Management Services We place clients’ interests first, from the way we structure our reporting to the way we manage issues that may arise to provide both immediate problem- solving and big-picture data. We maximize asset value through efficiency, best practices and genuine care for our clients and their tenants. Real estate management is both art and science. While most firms quantify asset value on a balance sheet, we also take into account factors such as tenant loyalty, the relationship and regular contact between managers and tenants, top tenant service requests and new opportunities for mutually beneficial tenant collaboration. These factors are proven to add asset value over time by reducing turnover and operational costs while improving a building’s reputation in the market. We empower our teams to create memorable tenant experiences that ultimately benefit the owner’s and the building’s bottom line. Our full-service team of professionals assigned to a client’s property typically includes a property manager, a credit manager, a manager of maintenance services and a service technician or building engineer. In addition, we offer our clients and tenants access to the Colliers 24-Hour Service Center, which provides immediate and accountable responses. The Service Center also provides service call analysis for each property to proactively solve building issues before they become major capital requirements. OUR TEAM connects with specialists throughout our enterprise to build a management strategy to directly address your needs. • Building Operations and Maintenance • Construction Management • Contract Management • Facilities Management • Lease Administration • Property Accounting and Financial Reporting • Property Management • Project Move Management P. 8 | THE COLLIERS INTERNATIONAL ADVANTAGE
  • 9. THE COLLIERS INTERNATIONAL ADVANTAGE | P. 9 We empower our teams to create memorable tenant experiences that ultimately benefit the owner’s and the building’s bottom line.
  • 10. As your advisor, we will drive scenario planning and make recommendations that maximize the value of your property assets. P. 10 | THE COLLIERS INTERNATIONAL ADVANTAGE
  • 11. Corporate Solutions We take a partnership approach to providing Corporate Solutions. The hallmarks of our services are customization, innovation and accountability, resulting in the best service experience and alignment of the real estate strategy with your core business. Our outstanding track record implementing savings programs and other measurable solutions for clients crosses all service lines globally. We marry quality control, accountability and industry-leading tools and technology to drive consistency, in addition to the support of our best-in-market local professionals to execute with great results project by project. Our integrated services platform combines dedicated professionals, process management, technology and market knowledge with world-class service to deliver the best possible outcomes for our clients. We manage complex geographic, logistical and market-driven demands to create a competitive advantage. As your advisor, we will drive scenario planning and make recommendations that maximize the value of your real estate footprint to the core business. • Integrated Client Services • Strategy Innovation – Business Intelligence Technology Analytics – Client Technology Solutions – Corporate Real Estate Strategy – Site Selection Incentives – Merger Acquisition Support / Consulting – Portfolio Optimization – Sustainability Consulting – Workplace Consulting • Lease Administration • Transaction Management • Project Management • Facilities Management THE COLLIERS INTERNATIONAL ADVANTAGE | P. 11
  • 12. Investment Services Our clients’ needs rapidly change from acquisition to ownership to disposition, and our experts keep pace. We adapt to your requirements for value, security and speed, and collaborate across service lines to provide the right team of specialists, working together, to achieve your goals. Our institutional investment sales specialists see beyond the bricks and mortar to analyze how property acquisition, ownership and disposition can accelerate the success of your commercial real estate portfolio. We identify and evaluate assets that best complement your existing portfolio, property performance requirements, income goals, and risk profile. This requires complex analysis and innovative thinking to provide a defensible, well-researched strategy for asset acquisition. When your portfolio’s goals call for disposition, we provide the market-based context for both pricing expectations and a customized marketing strategy. Personal relationships, execution expertise and experience across markets ensure seamless execution and maximum profit on your behalf. At the same time, we work with you to preserve confidentiality, minimize disruption to tenants and prevent surprises in the due diligence process. • Investment Sales • Debt Placement • Equity Capital Raising • Market Value Opinions • Acquisition Advisory • Transaction Management • Valuation/Appraisal Services P. 12 | THE COLLIERS INTERNATIONAL ADVANTAGE
  • 13. We see beyond the bricks and mortar to analyze how property acquisition, ownership and disposition can accelerate the success of your financial portfolio. THE COLLIERS INTERNATIONAL ADVANTAGE | P. 13
  • 14. P. 14 | THE COLLIERS INTERNATIONAL ADVANTAGE
  • 15. Valuation Advisory Services Real estate valuations play a pivotal role in today’s business climate. An accurate and well supported opinion of property value can mean the difference between reaching a critical goal—securing a loan, closing a sale, reporting to investors, choosing the best asset—or failing to achieve it altogether. Colliers Valuation Advisory Services’ reports are designed to deliver insight into a property’s fundamentals, its competition and the overall market dynamics affecting value. A solid valuation report can be a strategic asset for investors, lenders and owners, provided that it addresses both a property’s unique characteristics and the most current market conditions. Commitment to high-end client service, coupled with Colliers International’s unparalleled market intelligence and resources, differentiates us as the firm of choice in the real estate industry. With its unique and expanding platform, Colliers Valuation continues to attract the valuation industry’s leading professionals and provide a full range of expertise across all commercial property types. Our professionals share a commitment to deliver the highest level of service and consistent results. We go the extra mile to deliver results, whether this means meeting a tight deadline or working with a complex and challenging property. All our appraisals are evaluated and approved by an experienced review team to ensure our clients receive clear, concise, and timely appraisals. We recognize that superior technology is not enough, so our managers and professionals provide exceptional customer service to support our clients’ success. • Single Asset and Portfolio Valuations • Portfolio Valuation • Appraisal Review/Management • Lease and Cost Analysis • Insurance Valuation • Arbitration and Consulting • Discounted Cash Flow Analysis • Feasibility Studies • Investment Analysis • Highest and Best Use Studies • Tax Appeals • Litigation Support • MHC Practice Group THE COLLIERS INTERNATIONAL ADVANTAGE | P. 15
  • 16. Project Management We provide strategic leadership to public- and private-sector clients, supporting tenant improvements, renovations and ground-up construction. Our professionals are accountable for completing projects successfully, on time and on budget. Project management can make or break a real estate strategy—poor management can delay a major event or product launch, put the brakes on a planned business relocation and add layers of cost and confusion. That’s why we count our professional project managers as project leaders. We provide a single point of accountability in every project and seamless integration with your in-house experts and resources. You can rely on our project leaders for the interpersonal, communication and team skills needed for project success. Our project management results in cost savings, proactive risk management, and profitable strategies for sustainability. We anticipate project hurdles and are ready with solutions. OUR MULTIDISCIPLINARY TEAM has wide-ranging expertise in design and engineering disciplines and most are both Project Management Professional (PMP) certified and LEED® accredited professionals. In fact, we have one of the highest accreditation ratios in the industry. • Bid Document Review™ • Construction Monitoring and Delivery Management • Contract Administration and Integrated Cost Control • Facility and Engineering Functionality • Milestone and Performance Monitoring • Quality Assurance • Risk Management • Strategic Project Consulting P. 16 | THE COLLIERS INTERNATIONAL ADVANTAGE
  • 17. We don’t just talk about our values—we live them. Our culture of service excellence, continuous learning to advance our expertise, care for our communities and sense of fun are the hallmarks of our team. THE COLLIERS INTERNATIONAL ADVANTAGE | P. 17
  • 18. As corporate citizens, we founded Everyone Gives, sponsored the World Green Building Council, signed the anti-corruption pledge PACI, and are members of the World Economic Forum. We are about accelerating success—for all. P. 18 | THE COLLIERS INTERNATIONAL ADVANTAGE
  • 19. We believe research services must offer more than data and historical perspective. That’s like looking in a rear-view mirror to see what’s next on the road ahead. Instead, we use research to help our clients understand emerging trends and take advantage of the cyclical nature of real estate. We help you harness this insight to make long-term decisions that affect your business and financial portfolio. That means connecting the dots between new construction starts, absorption and overall economic growth in a region. It also means guarding against trends that could squeeze your business out of the expansion space it needs to thrive, or trends that could thwart a redevelopment project before it’s delivered to market. Our research teams work in partnership with our client-service professionals to provide multi-level support across all property types. Our expansive databases house detailed information on properties globally, including historical supply, demand, and absorption data, as well as transaction comparables. From this data, our research analysts produce quarterly reports by market and product type, reflecting market conditions in virtually every major world market. We combine this information with forward-thinking expertise to deliver custom reports based on your specific needs. This approach helps you respond to current conditions and plan for the future. Research SERVICES Macro-environment analysis Demographic analysis Demand and supply analysis Development feasibility study Property portfolio review Market positioning Computer-based modelling Site and property evaluation Investment strategy Sensitivity and risks assessment Property benchmarking THE COLLIERS INTERNATIONAL ADVANTAGE | P. 19
  • 20. We pride ourselves on creative marketing strategies that speak to the benefits of your specific asset and its value to the end user. Our approach considers the entire go-to-market cycle of your property. This means executing a detailed marketing strategy based on your goals for the property: positioning the property, targeting audience groups with a variety of tactics, and developing creative programs to generate interest and ensure maximum exposure. Our approach to property marketing is not a laundry list of marketing tactics. We distinguish our property marketing services from those of other firms in two ways: we segment your prospects to make the best possible use of marketing resources, and we drive prospects through a “transaction filter,” taking them from basic awareness of your property through the contract stage. This marketing system creates strong demand, a competitive environment and a continuous feedback loop, allowing course corrections throughout the property marketing program. We offer a wide range of value-add products and services related to property marketing, from the sophisticated (positioning campaigns, tours, websites) to the straightforward (signage, advertising, fliers). Property Marketing P. 20 | THE COLLIERS INTERNATIONAL ADVANTAGE
  • 21. We distinguish our property marketing services from other firms in two ways: we segment your prospects to make the best possible use of marketing resources, and we drive prospects through a “transaction filter.” THE COLLIERS INTERNATIONAL ADVANTAGE | P. 21
  • 22. When you partner with Colliers professionals, you tap into an integrated team of experts. Together, we offer insight from 482 world markets, eight service lines and countless specializations, all with a common goal—accelerating your success. P. 22 | THE COLLIERS INTERNATIONAL ADVANTAGE Real estate is a location business. That’s why we do business where you do business.
  • 23. Our Clients Colliers International represents dynamic and distinguished companies, from Fortune 500 brands with offices worldwide, to local, family-owned businesses. We aim to exceed our clients’ expectations for service and results—creating a truly memorable experience. 24 Hour Fitness 3M 7-Eleven Amazon.com, Inc. AMB Property Corporation Amcor PET Packaging USA, Inc. Amica Applied Materials Arden Realty, Inc. Associated Press Atmel Corporation Avnet Inc. Bank of America Blackstone/Equity Bristol-Myers Squibb Butler America CalPERS Capital One Cengage Learning Citibank Clearwire Communications The Coca-Cola Company Colgate-Palmolive Costco CVS Caremark Dorsey Whitney, LLC Ernst Young Faurecia Fidelity Investments The Goodyear Tire Rubber Company xxxxxxx GSA The Guardian Life Insurance Company Hanesbrands Inc. Harsch Investment Properties Hillwood Development Company LLC Holland Knight LLP Honeywell Kamehameha Schools KBS Realty Advisors Koll/Per LLC Konica Minolta LBA Realty Lockheed Martin Corporation MacMillan Publishers Manulife Financial MAXIMUS MIT Nexon America, Inc. Nippon Express USA, Inc. Nortel Northwestern Mutual Life Insurance Company Northern Trust ON Semiconductor Open Solutions Opus West Corporation Orange Business Services Panattoni Development Company Parsons Brinckerhoff Pfizer Plum Creek Timber Company, Inc. PNC Bank Prudential Insurance Qimonda North America Corp. Reckitt Benckiser Ropes Gray LLP The Rosen Group, Inc. RREEF Salvation Army SANYO Logistics Corporation Sealy Grant SiriusXM Radio Solo Cup Company Spansion LLC Steelcase Sterling Savings Bank Sutter Health TIAA-CREF Umpqua Bank United Nations Unum US Air Force US Bank Union Bank Verizon Wachovia Walton Street Capital Wells Fargo Bank Wolters Kluwer ORGANIZATIONS THAT LOOK TO COLLIERS INTERNATIONAL TO ACCELERATE THEIR SUCCESS: THE COLLIERS INTERNATIONAL ADVANTAGE | P. 23
  • 24. Colliers University is our industry-leading professional development platform that builds expertise 25% faster. That means better service—and better results. P. 24 | THE COLLIERS INTERNATIONAL ADVANTAGE
  • 25. Sustainability As one of the world’s largest real estate service providers, Colliers is in a unique position to have a dramatic positive impact on the environment while generating a significant competitive advantage for our clients. Our leadership extends from addressing the impact of our own operations to advising clients on the benefits of sustainability to their bottom line, to playing a leadership role in the green building movement worldwide. To help our professionals generate sustained economic and ecological value for our clients and investors, we actively support them in their knowledge development. Colliers University offers more than 30 classes focused on sustainability and green building and has coached many of our professionals on achieving LEED® Accredited Professional and LEED® Green Associate status. We offer our owner and landlord clients assistance with greening of their properties, including assistance with LEED® Certification, property management, and marketing the benefits of sustainability to potential investors and occupiers. We help tenants select spaces that are aligned with their environmental, social and economic goals, including cost savings, efficiency, employee wellness and productivity. Colliers International is also the first and only commercial real estate services provider to be a founding partner of the World Green Building Council and the Regenerative Network. Additionally, we support national green building councils across the globe, and many of our professionals serve as ambassadors, directors or advisors for these organizations. Colliers has also been instrumental in creating new national green building councils in many countries where they did not previously exist. Charitable Giving Colliers International contributes to hundreds of charitable organizations annually by empowering our people to support the causes that are important to them and that affect their families, friends, clients and communities. In addition to local giving campaigns, Colliers International is the founding sponsor of Everyone Gives, a global social giving campaign that in its inaugural year raised nearly $750,000 in just 17 days on behalf of nearly 1,500 charities worldwide. Join us at www. everyonegives.org. The Colliers USA Foundation also provides financial support for national and international disaster relief efforts. Colliers University When we launched Colliers University in 2002, it was truly a novel concept within the industry. Built on the premise that learning is a competitive advantage, CU has grown to include more than 1,700 classes and accelerates the professional and personal success of more than 7,500 Colliers professionals. The curriculum includes courses in commercial real estate, business and personal development. CU is not only a cultural driver for the company internally; it is an outwardly competitive tool and it raises the bar for our professionals’ expertise and service. This is a proven program: our professionals who take six or more core courses achieve three times the annual revenue growth, on average, compared to colleagues who don’t take any classes. Our Corporate Commitment THE COLLIERS INTERNATIONAL ADVANTAGE | P. 25
  • 26. Our business thrives on the caliber of our professionals and the quality of service they deliver. Our people are smart, optimistic, ambitious and passionate. When we select a new member for our team, we’re looking for two things: professional expertise and a passion for service. EXPERTISE: We seek out people with in-depth knowledge of the market and specialization in a specific type of property, client or industry group, or type of services delivered. We continuously challenge our team to take their expertise to the next level through Colliers University and further professional certifications. SERVICE: While professional ability is key to delivering outstanding results, a personal approach helps us deliver memorable experiences. We seek people who excel at listening and anticipating clients’ needs; whose strong communication skills ensure that we fully satisfy clients’ concerns; and whose genuine care for people creates lasting relationships. Our values reflect the essential character and quality of our relationships with our clients and are organizing principles that guide the strategic decisions related to our business. Our People Our Core Values SERVICE We create positive, memorable experiences by exceeding expectations both in business outcomes and in personal interactions. Integrity, ethics and empathy guide every interaction and define our service approach with clients and colleagues. COMMUNITY We are deeply committed to our communities and to building sustainable business practices, environments and workplaces. We show compassion for those in need and we value and respect each other’s differences and individuality. EXPERTISE We pride ourselves on building and sharing expertise to create success for our clients and our people. Our passion for continuously expanding our knowledge base enables us to take a fresh and imaginative approach to everything we do. FUN We are serious about our work but we don’t take ourselves too seriously. We value an optimistic, energetic, and dynamic work environment that emphasizes social and business interaction. We are successful because we enjoy what we do. P. 26 | THE COLLIERS INTERNATIONAL ADVANTAGE
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  • 28. colliers.com/vietnam Scan this with a QR code reader to visit our website. Wi-Fi connection recommended. COLLIERS INTERNATIONAL HO CHI MINH OFFICE Deutsches Haus, Level 3 33 Le Duan, District 1 Ho Chi Minh City, Vietnam Tel +84 (28) 3827 5665 Fax +84 (28) 3827 5667