Take a look at how marketing, PR and social media can improve your business!

2. Marketing is not….
An exercise is creating beautifully crafted
works of art (unless that will get you more
business). Marketing is not an intellectually
attractive process for stimulating the
sensory sensitivities of an artistic director.
(Robert Craven)

3. Marketing is …
All about communication with
potential/existing clients and getting them
to buy from you rather than from your
competitors. Its getting them to buy
profitably.
marketing = profitability
(Robert Craven)

4. Marketing Director?
1. Get more customers
2. Get them to buy more
3. Get them to buy more often
4. Stop them leaving
5. So position/budget/target

5. Demanding
More likely
to complain Discriminating
The New
Online Consumer
users
Sceptical
Less
Experimental
Loyal

8. If you want to sell as much as you possibly can and as often as you
possibly can, the formula is simple.
Find out what your customers really want and sell it to them.
• Make their lives easier.
• Make their lives better.
• Solve their problems.
• Deliver their dreams to their doorsteps.
And watch your company grow beyond belief.
[Bob Serling]

9. • Customers know exactly what they get if
they come to us!
• Customers know why we are different
from the rest.
• We make everything simple/easy to
understand for our customers & for
ourselves.
• Decision-making is easy because we are
clear about what we are trying to do.

10. Branding is the messages that leak
from you like radiactivity!
• Think about what you want the
business to achieve (vision).
• What beliefs and standards will guide
all of your actions (values).
• What makes you different and special
(key differentiators)
• In what manner you are going to
deliver them all (personality).

12. Your website should:
 Have a focus
 Demonstrate that focus
 Have the paraphernalia of an expert you have an effective
website, Facebook page, LinkedIn or twitter account (where
appropriate)
 Are known and know the right people
 Share views: you speak, blog and tweet
 Are recommended by the good and the wise
 You have testimonials and endorsements

13. Always connected
– uses
smartphone like a
computer
Constantly
Power to change
researching (trip
to purchasing
adviser/review
cycle
Social sites)
customer
Expect brands to They share what
engage with they think
them (social
(Real networks/review
time/feedback) sites)

15. PR is not advertising!
• Raises awareness of your brand
• PR is a long term strategy
- Positions you in the market
- Connects with your target market