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You and Your Whuffie Factor
The document discusses the concept of "whufï¬e", which refers to social capital and influence gained through online connections and reputation. It provides 5 factors for raising one's whufï¬e: 1) turning marketing approaches outward to listen to communities, 2) becoming part of the communities served, 3) creating amazing customer experiences, 4) embracing openness and transparency, and 5) finding a higher purpose that gives back. Following these factors can help build trust, loyalty, and word-of-mouth resulting in increased business success.
![Making Whuffie [from SHiFT08]](https://cdn.slidesharecdn.com/ss_thumbnails/makingwhuffie-1224257356743405-8-thumbnail.jpg?width=640&height=640&fit=bounds)
