The document discusses the concept of "whuffie", which refers to social capital or reputation within online communities. It provides 5 keys to building whuffie: 1) focus conversations inward to understand community needs; 2) become an active member of the communities served; 3) create amazing customer experiences; 4) embrace unpredictable changes within communities; and 5) find a higher purpose beyond individual goals. Following these principles can help increase credibility and influence while benefiting the communities.
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
Marketing through social media can be tricky, but at Suncoast Social, we’ve got your back. This series of guides will keep you from toppling down the hole into social media purgatory.
Uncover the DO'S and DON'TS of using LinkedIn to promote yourself, market your business, or even find a job!
Find out the most common bonehead blunders people make on LinkedIn, and how they can totally sabotage your efforts there!
Discover the top little-known tricks for making your LinkedIn profile really stand out!
Learn what LinkedIn users are really looking for, and how you can multiply your efforts by focusing on these things!
And much, much more!
Gerald
gerald-pilcher.com
Presented by Anna Wickham on March 2, 2016
Charm House Marketing
www.charmhouse.io/schedule
www.charmhouse.io/social-strategy-session
in partnership with The Plaza District Association
Oklahoma City, OK
This presentation examines a website that I started which became an introspective case study on what it takes to become known in a particular industry.
5 Things You Didn't Know About People (and How It Can Boost Your Conversion)Slices Consulting
Did you know that we (humans):
see things quicker from our peripheral vision than our central vision?
or that we have a specific part of our brain dedicated to recognising human faces?
Learn about the 5 things you didn't about people and how to use them to increase conversions.
10 Things to Avoid in Social Media Marketing24Slides
There things you should avoid doing in social media marketing. This short presentation will give you 10 of the most important ones. Learn about how to grow your audience, why should should expect it to come fast, cross-posting, be human
19 Reasons Your LinkedIn Photo Is an Epic Fail MarketingProfs
Do you hate how you look in photos? Especially in your headshot on LinkedIn, where you'd love to make a great first impression? Fear not! Just check out these headshot no-no's (and reasons for avoiding them).
11 Secret Ingredients to Viral Facebook PostsRoss Simmonds
Wondering how to craft a viral facebook post? Here are the 11 ingredients that are the key to creating Facebook posts that go viral and are heavily shared. Looking for more insights on how you can use Facebook to drive results for your business or brands? Check out my ebook standout, the content marketing guide for entrepreneurs: www.standoutguide.com
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
How To Effectively Engage Social Leads On TwitterLeadSift
Twitter is a channel that gives brands an opportunity to build meaningful one-on-one relations with their customers and clients. It's an opportunity for brands to engage and ultimately drive results that impact their business goals and objectives. Social Leads are actionable engagement opportunities that hundreds of brands are missing out on every single day. We've taken the time to put together a presentation that showcases how brands and organizations can effectively engage with social leads on Twitter.
Marketing through social media can be tricky, but at Suncoast Social, we’ve got your back. This series of guides will keep you from toppling down the hole into social media purgatory.
Uncover the DO'S and DON'TS of using LinkedIn to promote yourself, market your business, or even find a job!
Find out the most common bonehead blunders people make on LinkedIn, and how they can totally sabotage your efforts there!
Discover the top little-known tricks for making your LinkedIn profile really stand out!
Learn what LinkedIn users are really looking for, and how you can multiply your efforts by focusing on these things!
And much, much more!
Gerald
gerald-pilcher.com
Presented by Anna Wickham on March 2, 2016
Charm House Marketing
www.charmhouse.io/schedule
www.charmhouse.io/social-strategy-session
in partnership with The Plaza District Association
Oklahoma City, OK
This presentation examines a website that I started which became an introspective case study on what it takes to become known in a particular industry.
5 Things You Didn't Know About People (and How It Can Boost Your Conversion)Slices Consulting
Did you know that we (humans):
see things quicker from our peripheral vision than our central vision?
or that we have a specific part of our brain dedicated to recognising human faces?
Learn about the 5 things you didn't about people and how to use them to increase conversions.
10 Things to Avoid in Social Media Marketing24Slides
There things you should avoid doing in social media marketing. This short presentation will give you 10 of the most important ones. Learn about how to grow your audience, why should should expect it to come fast, cross-posting, be human
19 Reasons Your LinkedIn Photo Is an Epic Fail MarketingProfs
Do you hate how you look in photos? Especially in your headshot on LinkedIn, where you'd love to make a great first impression? Fear not! Just check out these headshot no-no's (and reasons for avoiding them).
11 Secret Ingredients to Viral Facebook PostsRoss Simmonds
Wondering how to craft a viral facebook post? Here are the 11 ingredients that are the key to creating Facebook posts that go viral and are heavily shared. Looking for more insights on how you can use Facebook to drive results for your business or brands? Check out my ebook standout, the content marketing guide for entrepreneurs: www.standoutguide.com
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
Our new survey of almost 600 consumers revealed some pretty nifty new insights on using social media to improve your business's sales, marketing, and customer service. Here's all the data plus what it means for you.
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
How To Effectively Engage Social Leads On TwitterLeadSift
Twitter is a channel that gives brands an opportunity to build meaningful one-on-one relations with their customers and clients. It's an opportunity for brands to engage and ultimately drive results that impact their business goals and objectives. Social Leads are actionable engagement opportunities that hundreds of brands are missing out on every single day. We've taken the time to put together a presentation that showcases how brands and organizations can effectively engage with social leads on Twitter.
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Doyle Buehler
Isn’t it cool - it’s the greatest time in history, as we have access to literally billions of people around the world.
Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world.
Competition is fierce; you’re essentially 1-click away from disaster.
It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn't business fun?
In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don't, you get lost in the noise of everything else.
We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty.
It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder.
Nor how you are going to “change the world”. They’ve heard it all before.
Nothing seems to work in marketing? Can’t figure out who to blame?
Ask yourself, what’s your strategy & how are you telling your story?
Story matters in creating your own certainty, your own future for the real hero, your customers.
This is your strategy. Welcome to digital storytelling.
#digitaltransformation #strategy #leadership
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
You can use social media to build your true-to-self personal brand and work to shape the ways you’re perceived by the world. Learn how with Kelly Barrett, United Way Worldwide’s social media manager.
Developing Your Digital Genius Through Storytelling - How To Grow Your Busine...Doyle Buehler
How to Grow Your Digital Genius to Accelerate Your Business Growth.
Design, develop & activate your breakthrough strategic digital marketing for rapid business growth.
Building Your Digital Genius With A #Breakthrough Digital strategy through storytelling.
Create a digital strategy foundation.
In the Digital Age, story matters now more than ever for the GROWTH of your business.
90% of people who want to team up are NOT in this “be #successful” game for the LONG HUAL, but more in this “get rich quick” by #anymeansnecessary & YES, “ANY means NECESSARY… for THEM.
9 Things I Wish I'd Known About B2B Social Media Before I Started - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
For businesses just starting out on Social Media, McKee explains the 9 things he wish he'd known before he got started with Social Media and Content Marketing. Tackling some of the main objections he hears in Social Media for B2B and sharing his tips on how to get the most out of your efforts.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Building Your Personal Brand/Online Presence - For College and High School St...Kelly Barrett
I spoke with college and high school students about how to build their personal brand online, using the web and social media. With humor, this presentation accessibly covers everything from building a website to maintaining appropriate/clean social media platforms and touches on how students can use these tools to increase their professional opportunities and position themselves as a successful leader at their organizations and eventually, an ideal candidate for their future dream job.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
125. 1. Thou shalt listen to the ‘experts’, but design for
novices.
2. Thou shalt remember that what people want
and what they say they want is very different.
3. Thou shalt respond to all feedback, even when
thou need to say, “No thanks.”
4. Thou shalt not take negative feedback
personally.
5. Thou shalt give credit to those whose ideas you
implement.
126. 6. Thou shalt flag even small changes thou
make.
7. Thou shalt be agile: make small, incremental,
iterative changes, rather than hold off for big
ones.
8. Thou shalt realize that sometimes the
smallest, simplest improvements make the
biggest impact.
9. Thou shalt remove thou’s ego from the
picture (it’s not about thou).
10.Thou shalt avoid consensus at all costs.
175. 1. pay close attention to details
2. go above and beyond
3. appeal to emotion and nostalgia
4. be a social catalyst
5. inject fun into your product
176. 6. experiment and be agile
7. turn banality into something fashionable
8. design for flow
9. let people personalize
10.make happiness your business model
187. 1. Stop moving and look around you until you see
everything clearly.
2. Transfer the knowledge.
3. Every time you feel anxiety, acknowledge it.
4. Define your own measure of success.
5. Get outside of your personal circle.
6. Realize that everything is out of your control
anyway.
7. Have patience.
258. about those rockin’ images:
• Many are from iStockphoto.com (totally cool site)
• except as marked on the photo...
• a screenshot of my friendwheel: http://
apps.facebook.com/friendwheel
• and the logos & screengrabs I stole from all of the
respective sites...
259. some references
• Avant Game: http://www.avantgame.com
• Cruel 2 B Kind: http://www.cruelgame.com
• Microformats: http://www.microformats.org
• OpenID: http://www.openid.net
• Creative Commons: http://www.creativecommons.org
• BarCamp: http://barcamp.org
• Coworking: http://coworking.info
• Ma.gnolia: http://ma.gnolia.com
• Friend Wheel: http://apps.facebook.com/friendwheel
• Great internet stats: http://pewinternet.org
• Whuffie: http://en.wikipedia.org/wiki/Whuffie