The document discusses strategies for making the most of social media. It recommends listening to conversations on social media to understand issues and opportunities. It also suggests inviting community members in by launching branded pages on Facebook, blogs, Twitter, YouTube and LinkedIn to engage with customers. The document further stresses the importance of spreading engaging content across various social media platforms as part of an overall content strategy and analyzing results to optimize the social media approach.
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
Social Studies: Pinterest & Instagram for BrandsPeriscope
The Periscope Community Team presents their take on Pinterest and Instagram. Learn how your business or brand can use these rapidly-growing platforms to engage with and learn from brand enthusiasts.
Susan Gunelius, President & CEO of KeySplash Creative, Inc., delivered this presentation at the OPERA America annual conference in Boston, Massachusetts in May 2011. The seminar taught attendees how to use social media marketing to build their brands and businesses strategically.
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
Social Studies: Pinterest & Instagram for BrandsPeriscope
The Periscope Community Team presents their take on Pinterest and Instagram. Learn how your business or brand can use these rapidly-growing platforms to engage with and learn from brand enthusiasts.
Susan Gunelius, President & CEO of KeySplash Creative, Inc., delivered this presentation at the OPERA America annual conference in Boston, Massachusetts in May 2011. The seminar taught attendees how to use social media marketing to build their brands and businesses strategically.
How to reach China's youth? Guide to reach China's youth online and spread virally over Weibo, RenRen,Baidu, forums and other Chinese social networks. -- www.MitchellBlatt.com for more
Visit my website at http://mitchellblatt.com for more information or email me at mhblatt@gmail.com.
This 2-1/2 hour presentation covers an introduction to marketing in social media for small business people. It covers Facebook, Twitter, LinkedIn, with a brief intro to geo-location services & deal sites.
You\'ve probably heard a ton about social media sites like facebook, twitter, and youtube but do you know what they can do to help grow your business?
Statistics show that over 70% of adults use some form of social media and that social media plays a HUGE role in influencing people buying decisions. So what are you doing to get your piece of the pie?
How are you growing your online presence to build a community of raving fans who
supportyour products and services?
What would it mean to your business to have loyal customers who tell everyone they know about how much they love YOU?
What if every loyal customer brought 2 or 3 more customers to your business?
How much would that additional revenue mean to you?
But I know what your thinking. You think you don\'t have time for social media. You\'re not sure how to use these platforms in way that generates results.
Heck, you my not even be sure what "social media" is.
Does Your Business Need Some SOCIAL MEDIA Conditioning?
SPREAD THE WORD! Everyone Needs Social Media, EVERYONE!
You\'ll learn about...
*What is Social Media?
*Why do I need it?
*What are the most effective Social Media mediums?
*Case studies and successful campaigns
*Why you need video in your life
*Tips, Tricks and Tools
*Leaving Boot Camp with a GAME PLAN for Social Media
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
My quick notes from Izeafest 2009. This fantastic event was full of info relevant, actionable information. Sorry for the formatting issuess -- apparently the "notebook" view doesn't translate so well to slideshare.
How to reach China's youth? Guide to reach China's youth online and spread virally over Weibo, RenRen,Baidu, forums and other Chinese social networks. -- www.MitchellBlatt.com for more
Visit my website at http://mitchellblatt.com for more information or email me at mhblatt@gmail.com.
This 2-1/2 hour presentation covers an introduction to marketing in social media for small business people. It covers Facebook, Twitter, LinkedIn, with a brief intro to geo-location services & deal sites.
You\'ve probably heard a ton about social media sites like facebook, twitter, and youtube but do you know what they can do to help grow your business?
Statistics show that over 70% of adults use some form of social media and that social media plays a HUGE role in influencing people buying decisions. So what are you doing to get your piece of the pie?
How are you growing your online presence to build a community of raving fans who
supportyour products and services?
What would it mean to your business to have loyal customers who tell everyone they know about how much they love YOU?
What if every loyal customer brought 2 or 3 more customers to your business?
How much would that additional revenue mean to you?
But I know what your thinking. You think you don\'t have time for social media. You\'re not sure how to use these platforms in way that generates results.
Heck, you my not even be sure what "social media" is.
Does Your Business Need Some SOCIAL MEDIA Conditioning?
SPREAD THE WORD! Everyone Needs Social Media, EVERYONE!
You\'ll learn about...
*What is Social Media?
*Why do I need it?
*What are the most effective Social Media mediums?
*Case studies and successful campaigns
*Why you need video in your life
*Tips, Tricks and Tools
*Leaving Boot Camp with a GAME PLAN for Social Media
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
My quick notes from Izeafest 2009. This fantastic event was full of info relevant, actionable information. Sorry for the formatting issuess -- apparently the "notebook" view doesn't translate so well to slideshare.
GROW2012 - Future of Fashion: Creatively LEd and Analytically Informed - Eric...Dealmaker Media
Eric is the Co-Founder and CEO of ModCloth, an innovative online retailer of vintage inspired fashion and décor, known for collaborating with its global community of female customers on the development of inspiring merchandise. Eric hopes to eventually change the way fashion and décor are developed, discovered, and delivered around the globe.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. making the most of social media
The Origin of the Social Web
• Recommendations for you...
• Customers Who Bought
This Item Also Bought...
• Customers Who Viewed
This Item Also Viewed...
• Your Recent History...
• Items by Category, Subject
• Customer Reviews
• Wish List
3. making the most of social media
The Origin of the Social Web
• Recommendations for you...
• Customers Who Bought
This Item Also Bought...
• Customers Who Viewed
This Item Also Viewed...
• Your Recent History...
• Items by Category, Subject
• Customer Reviews
• Wish List
4. making the most of social media
The Origin of the Social Web
• Recommendations for you...
• Customers Who Bought
This Item Also Bought...
• Customers Who Viewed
This Item Also Viewed...
• Your Recent History...
• Items by Category, Subject
• Customer Reviews
• Wish List
5. making the most of social media
The Origin of the Social Web
• Recommendations for you...
• Customers Who Bought
This Item Also Bought...
• Customers Who Viewed
This Item Also Viewed...
• Your Recent History...
• Items by Category, Subject
• Customer Reviews
• Wish List
6. making the most of social media
The Origin of the Social Web
• Recommendations for you...
• Customers Who Bought
This Item Also Bought...
• Customers Who Viewed
This Item Also Viewed...
• Your Recent History...
• Items by Category, Subject
• Customer Reviews
• Wish List
7. making the most of social media
Multiplatform marketing
• Use traditional media to place your brand in front
of people before the decision becomes a priority
• Be present and relevant when research begins online
• Provide channels for response, interaction and
dialogue
• Send a consistent, persuasive message all the way
to the point of decision
Source: “In a Multiplatform World, Brands Must Be Present, Relevant”
http://www.centernetworks.com/multiplatform-branding
8. making the most of social media
Why social media?
• 96% of Millennials have joined a social network
• Facebook tops Google for weekly traffic in the
U.S.
• 50% of mobile internet traffic in the UK is for
Facebook
• Generation X and Y consider email passé
Source: Socialnomics “Social Media Revolution 2” youtube.com
9. making the most of social media
Why social media?
• Social Media has overtaken pornography as the #1
activity on the Web
• 80% of companies use Social Media for recruitment
• 95% are using LinkedIn
• 25% of search results for the World’s Top 20 largest
brands are links to user-generated content
• There are over 200 million blogs
• 34% of bloggers post opinions about products and
brands
Source: Socialnomics “Social Media Revolution 2” youtube.com
12. making the most of social media
The social web
• Puts the small things that make a relationship
back in your life
• The web becomes as effortlessly social as
chatting with your family or roommates at
home is today
• People that care about you will be able to just
tune into the parts that matter to them
Source: “The social web: All about the small stuff ”, The Official Google Blog
http://googleblog.blogspot.com
13. making the most of social media
Launching a strategy
• Listen
• Have an objective
• Enable the community
• Spread the news
• Measure
• Ask them back
14. making the most of social media
Listen
• Understand the issues and opportunities
• Get involved in the conversation
• Identify and work with allies to reach a wider
public
• Measurements:
• Monitoring change in sentiment
• Monitoring change in opinion of influencers
Source: Market Sentinel
http://www.marketsentinel.com
15. making the most of social media
Listen
Barry Judge - CMO, Best Buy
“We recently posted a job that got a lot of buzz because of its qualifications:
• One year blogging
• (Post) Graduate degree
• 250+ twitter followers
...In following the conversation about this job, we discovered that others
had ideas for how this job description should look...
...It seemed to us to be a natural progression to get the community involved
in writing this job description”
Source: “Help us write the Job Description - Sr Manager, Emerging Media Marketing
http://www.barryjudge.com
23. making the most of social media
Invite them in
http://www.reckittbenckiser.jobs (no longer live)
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
24. making the most of social media
Facebook Fan Page
http://www.facebook.com/reckittbenckiser
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
25. making the most of social media
Branded Company Blog
http://myrbopportunity.com
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
26. making the most of social media
Twitter Feed
http://www.twitter.com/discoverrb
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
27. making the most of social media
YouTube Channel
http://www.youtube.com/user/RBworldwide
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
28. making the most of social media
LinkedIn Group
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
29. making the most of social media
Spread the news
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
30. making the most of social media
Content Strategy
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
31. making the most of social media
Content Strategy
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
32. making the most of social media
Content Strategy
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
33. making the most of social media
Content Strategy
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
34. making the most of social media
Content Strategy
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
35. making the most of social media
Content Strategy
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
36. making the most of social media
Content Strategy
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
37. making the most of social media
Content Strategy
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
38. making the most of social media
Content Strategy
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
39. making the most of social media
Content Strategy
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
40. making the most of social media
Content Strategy
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
41. making the most of social media
Analysis and Optimisation
Things you can analyse:
Creative messages
Advertising format and size
Level of interaction
Media
Time of day
Type of interaction
42. making the most of social media
Results
• 55 videos submitted to Decision-Making challenge
• Fan Page up to 3,804 (14 May 2010)
• 400 page views per day average
• 41% of male fans and 37% of female fans are within
target audience
• Awareness increased in UK (16%) and India (23%)
• Visits to RB Careers site in all target markets was up 110%
(no significant movement in non-target countries)
• 73% increase in applications in Brazil
• Winners of ‘Best Use of Social Networking’ at 2010
RAD Awards (www.radawards.com)
Note: This case study is an example of Best Practice, it was not produced by Blackbridge Communications
43. making the most of social media
Spending money wisely
• Do you have a clear definition of your target audience?
• Have you developed a hierarchy of targeting importance,
based on your objectives and research learning?
• Have you used pre-testing to understand the likely
variations in creative response so that executions can be
placed accordingly?
• Are you comprehensively monitoring performance of your
targeting to understand cost effectiveness?
• Are you feeding learnings back into future planning and
buying decisions?
Source: Admap, December 2009 “Reduce Wastage by Using Behavioural Targeting in Context”,
Duncan Southgate and Sue Elms, Milward Brown
44. making the most of social media
Questions?
Drew Spencer
e: drew@blackbridge.co.uk
t: +44 (0) 207 608 0668
tw: @kayperbeats
www.blackbridge.co.uk