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Traci Dix-Williams

MAKING THE CONNECTION IN
THE DARK
Ironbridge Gorge Museum Trust
 largest independent
museum in the UK

 sat within a UNESCO
WHS
 ten museum sites

 wide range of historic
buildings & designated
collections
Venue

Inspiration
Aims
 new audiences
 after hours offer
 re-engage with

current audiences
 work with artists
Process
press releases
mail shots
posters & leaflets at sites
social media
Julian Wild
Floor multi-coloured piece:
Julian Wild Deadly Nightshade, Maddox Arts
Red piece in Lake:
Julian Wild Hoola Systems, Burghley House
Making the Connection communal
sculpture project: Julian Wild
Plan
 day & evening event
targeted at families

 Sculpture
“Making the Connection”

free

…in the dark
18th May 2013

sculpture
additional activities
grand reveal
Q&A

500 meters of drain pipe
3 types of connectors
cable ties
hand painted
Achievements
 met targets and aims
 chance to genuinely
work with and create a





piece of art
audience engagement
relationship with artist
staff development
bigger muscles
Challenges
 not stepping back from
the vision

 budget
 timing
 artists responses

 end of day
Learning
 culture 24
 keeping it simple
 letting the artist

respond
 letting the public
respond
 timing
Legacy
 develop work with a

wide range of artists

 continue to be a part

of the “Museums at
Night” offer

 seek out more

memory making
moments

“This morning it was
fun, this evening it is
art”
Participating family –making the connection in the dark.
18th May 2013 Enginuity
Traci Dix-Williams from Enginuity on creating a Museums at Night event with Connect10 artist Julian Wild

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Traci Dix-Williams from Enginuity on creating a Museums at Night event with Connect10 artist Julian Wild

  • 1. Traci Dix-Williams MAKING THE CONNECTION IN THE DARK
  • 2. Ironbridge Gorge Museum Trust  largest independent museum in the UK  sat within a UNESCO WHS  ten museum sites  wide range of historic buildings & designated collections
  • 4. Aims  new audiences  after hours offer  re-engage with current audiences  work with artists
  • 5. Process press releases mail shots posters & leaflets at sites social media
  • 6. Julian Wild Floor multi-coloured piece: Julian Wild Deadly Nightshade, Maddox Arts Red piece in Lake: Julian Wild Hoola Systems, Burghley House Making the Connection communal sculpture project: Julian Wild
  • 7. Plan  day & evening event targeted at families  Sculpture “Making the Connection” free …in the dark 18th May 2013 sculpture additional activities grand reveal Q&A 500 meters of drain pipe 3 types of connectors cable ties hand painted
  • 8. Achievements  met targets and aims  chance to genuinely work with and create a     piece of art audience engagement relationship with artist staff development bigger muscles
  • 9. Challenges  not stepping back from the vision  budget  timing  artists responses  end of day
  • 10. Learning  culture 24  keeping it simple  letting the artist respond  letting the public respond  timing
  • 11. Legacy  develop work with a wide range of artists  continue to be a part of the “Museums at Night” offer  seek out more memory making moments “This morning it was fun, this evening it is art” Participating family –making the connection in the dark. 18th May 2013 Enginuity