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BlackBerry attended the Professional Women in Advocacy
Conference in Washington, DC from December 8 to 10, 2013.
Here's a quick summary of the presentation delivered by Ann
Sullivan, President of Madison Services Group.
RULES OF ENGAGEMENT
The world is your oyster 
Think like an entrepreneur 
Set realistic goals 
Know your revenue targets 
Build on relationships – yours and everyone else’s
PREP
Who do I know? 
What do I know? 
What should I know? 
Can I fill a need?
PITCH
Open friendly – Don’t be in a hurry
It’s ok to give free information
Appearance matters
Lead with an idea, not a company
Be quick on your feet
Even when you aren’t pitching, you’re pitching
CLOSE
Know when to hold, know when to fold 
Get to the point 
Do the paperwork 
It’s business, not personal
COMMON MISTAKES
You don’t do everything well 
Lack of follow up 
Too much follow up 
Overpromising/underperforming 
Hesitancy to talk about money 
Seeing obstacles instead of solving problems
Ann Sullivan, 
President
Madison Services 
Group

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Making Rain: Prep, Pitch and Close

  • 1.
  • 2. BlackBerry attended the Professional Women in Advocacy Conference in Washington, DC from December 8 to 10, 2013. Here's a quick summary of the presentation delivered by Ann Sullivan, President of Madison Services Group.
  • 3. RULES OF ENGAGEMENT The world is your oyster Think like an entrepreneur Set realistic goals Know your revenue targets Build on relationships – yours and everyone else’s
  • 4. PREP Who do I know? What do I know? What should I know? Can I fill a need?
  • 5. PITCH Open friendly – Don’t be in a hurry It’s ok to give free information Appearance matters Lead with an idea, not a company Be quick on your feet Even when you aren’t pitching, you’re pitching
  • 6. CLOSE Know when to hold, know when to fold Get to the point Do the paperwork It’s business, not personal
  • 7. COMMON MISTAKES You don’t do everything well Lack of follow up Too much follow up Overpromising/underperforming Hesitancy to talk about money Seeing obstacles instead of solving problems