Business development – #FLCTO Presentation

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Joseph Puopolo's Business Development presentation at Freelance Camp Toronto #flcto

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Business development – #FLCTO Presentation

  1. 1. Business Development – Intro Class <br />Joseph PuopoloTwitter: @JPUOPOLO<br />647-405-3770<br />Joseph.puopolo@jpuopolo.com <br />
  2. 2. Who am I, Why are you here, Why am I here<br />
  3. 3. Who am I ? <br />Joseph Puopolo, BES, MBA <br />Consulting/Worked with Start-ups to Fortune 500 businesses<br />Focused on the convergence of traditional, digital and social media strategies<br />Focusing currently on social media and leveraging current trends to build brands and make money for my clients <br />I am an Aries and I enjoy long walks on the beach and romantic dinners <br />
  4. 4. Why are you here <br />You want to learn how to market yourself <br />You want to build your personal brand<br />You want to create new business <br />
  5. 5. Why am I here <br />Here to you talk about the following following<br />Tools you want to use in business development <br />Building your network <br />When to ping your network<br />Leveraging successes <br />
  6. 6. Keeping it Interactive – Ask a Question at any time <br />
  7. 7. Tools of the trade <br />Web Tools <br />Referrals<br />Face to Face Networking<br />
  8. 8. Differentiate yourself <br />Differentiation means more than being a lemming with a life preserver <br />What are you doing to stand out from the crowd<br />
  9. 9. Don’t be a cow! <br />Mooo<br />
  10. 10. Shameless Self Promoter<br />-Marge: I bet Thomas Edison didn't talk about Thomas Edison all day. <br />- Homer: Oh, that's not true Marge. He was a shameless self-promoter!<br />
  11. 11. Are you Authentic ? <br />Authenticity matters <br />How to you engage other individuals? <br />How are you perceived by others? <br />Do you come off like you are trying to sell something? <br />
  12. 12. Building relationships<br />You need to become an extrovert if you are not fake it<br />Build rapport <br />Talk to as many people as humanly possible <br />At networking events be a nomad not a camper <br />Business cards are like trading cards it helps to collect them all <br />Getting the business card is only the first step - Convert the relationship as soon as possible<br />
  13. 13. What can Admiral Ackbar teach you about Business Development <br />It’s a trap! - Watch out for people who prevent you from networking with others <br />Focus all fire on that Super Star Destroyer – Find the important people and focus your energies <br />
  14. 14. ABC <br />Always <br />Be <br />Closing <br />
  15. 15. Building Relationships – Network Building <br />Making connections – how are the people you meet connected to the ones you know? <br />How can you leverage existing relationships to create new ones? <br />How often have you asked your existing network to help expand yours? <br />How often have you helped a colleague expand their network<br />
  16. 16. Building Your Network – Linkedin<br />Add anyone you have ever known <br />Introduce yourself to others even if you haven’t met them <br />Is your profile up to date? <br />Tell your network what your are looking for<br />
  17. 17. Building Your Network – Twitter <br />Add people of value to your network<br />Introduce yourself to others even if you haven’t met them<br />Engage people with funny or thoughtful comments <br />Little known tricks <br />Consistency versus spurts <br />Engage audience with thoughtful notes<br />
  18. 18. Other important Business Development Free tips <br />I want to sit down for an hour and pick your brain = Free Consulting <br />Closing tips – ask for the business! “If I prepare this proposal are you prepared to go ahead with it” <br />If you are going to get a “No” get it sooner than later – be respectful but be direct <br />The race to zero – avoid at all costs! Maintain your value <br />
  19. 19. Leveraging Success<br />Make sure others know of your work<br />Get recommendations on LinkedIn<br />When you do a good job ask for referrals<br />Ask if they would recommend you when you have other business <br />Ask if they know others that would <br />Upsell, CrossSell, Let them know what you can do<br />If you see other business opportunities during your time bring them to the companies attention<br />Make sure they know the full breadth of your skills<br />Assist your network<br />Are there opportunities within the company that people in your network could assist with <br />Take the opportunity to become a trusted advisor within the company <br />Network within the company<br />Are there other people you can assist or network with within another company <br />
  20. 20. Questions <br />What are some of your experiences and background? <br />What are problems are you having ? <br />

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