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CreativeDynamix Networking and Creative Strategy Generation


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Networking 101 all the way to the secret of networking and what successful networkers know. Through my research, trial and error, surveys and observation these are what I have discovered works best as rules of engagement for networking.
Creative strategy was a 30 minute facilitated hands on exercise using mindmaps. Starting with individual business and then breaking out into smaller groups for a think tank on what the network wanted moving forward.
If you would like more information on that session get in touch.

This presentation was given to the Waterford County Enterprise Board Women's Enterprise Network, Ireland.

Published in: Business, Technology

CreativeDynamix Networking and Creative Strategy Generation

  1. 1. Networking Creative Strategy 2010 Collaborate|Connect Roisin Markham 18 th January 2010
  2. 2. How your present your business How your present yourself…
  3. 3. Networking… <ul><li>Did you know that: </li></ul><ul><li>65% of the worlds business is generated through referral . </li></ul><ul><li>A referral is 80% more likely to result in business than a cold call. </li></ul><ul><li>Every business woman or man has of average 250 further business contacts (statistic prior 2009 and evolution of social networking) . </li></ul><ul><li>You are never more than 6 steps away from reaching anyone on the planet. Otherwise known as the 6 degrees of separation . In Ireland it is thought that there are only 2 or 3 degrees of separation. Social media reduces ‘6 degrees’ further. </li></ul>
  4. 4. Someone you know… Or … someone you have never heard of? Who would you prefer to do business with?
  5. 5. Networking… <ul><li>Why are you here? </li></ul><ul><li>What makes a Network? </li></ul>
  6. 6. The benefits of Networking… <ul><li>For your business </li></ul><ul><li>For you </li></ul>
  7. 7. <ul><li>The process looks like this </li></ul><ul><ul><li>Meet people </li></ul></ul><ul><ul><li>Mutual liking </li></ul></ul><ul><ul><li>Building trust </li></ul></ul>WHAT IS NETWORKING? Networking is a relationship building exercise.
  8. 8. The secret of successful networking <ul><li>Be interested rather then interesting </li></ul><ul><li>Listen </li></ul><ul><li>Have a business card </li></ul><ul><li>Introduce people to each other </li></ul><ul><li>Be inclusive </li></ul><ul><li>Do what you say you will do </li></ul>
  9. 9. RULES OF ENGAGMENT <ul><li>Be approachable, friendly and professional </li></ul><ul><li>Introduce yourself, say your name and the name of your company clearly </li></ul><ul><li>Listen to the other person’s name. If you do not catch it ask them to repeat it &quot;I'm sorry I did not catch your name?“ </li></ul><ul><li>Listen, ask pertinent questions respond </li></ul><ul><li>Talk </li></ul><ul><li>Ask open questions </li></ul><ul><li>Listen carefully for an opportunity </li></ul>
  10. 10. RULES OF ENGAGMENT contd. <ul><li>Follow up professionally after spotting that opportunity </li></ul><ul><li>Ask for an introduction to someone else in the event </li></ul><ul><li>End the conversation , exchange business cards…not always a must </li></ul><ul><li>Move away </li></ul><ul><li>If you have promised to follow up do so </li></ul>
  11. 11. GREAT networking QUESTIONS: <ul><li>“ Who would you like me to introduce you to? ” </li></ul><ul><li>“ How can I know if someone I’m talking to will be a good introduction for you?” </li></ul>
  12. 12. Successful networking happens when you <ul><li>Take responsibility to communicate </li></ul><ul><li>Are proactive </li></ul><ul><li>Connect people and businesses </li></ul><ul><li>Pass on opportunities </li></ul><ul><li>Don’t expect anything in return </li></ul>
  13. 13. <ul><li>Complete Worksheet 2 </li></ul><ul><li>Post it on the wall </li></ul><ul><li>Have a look… </li></ul><ul><li>Introduce yourself to someone you have never meet before… </li></ul>Now lets see that in action…
  14. 14. What successful networkers know <ul><li>How to go into a busy room and start a conversation with a stranger </li></ul><ul><li>How to be an instant hit </li></ul><ul><li>“ How can I help you?” not “What’s in it for me?” </li></ul><ul><li>How to use the information </li></ul><ul><li>What to do with business cards </li></ul><ul><li>How to follow up </li></ul><ul><li>The importance of a Networking strategy </li></ul>
  15. 15. What next?
  16. 16. Test drive the mindmap context: 2 minutes Insert your business name
  17. 17. What does your business want from this network ?
  18. 18. Where do you want to take it to now? <ul><li>Break into small groups to MINDMAP ideas </li></ul><ul><li>Present 3 back to the main group </li></ul>
  19. 19. What do you want? What do you really really want?
  20. 20. More resources <ul><li>Networking </li></ul><ul><li>Tips for remembering names and faces </li></ul><ul><li>Debunking myths about networking </li></ul><ul><li>Introducing yourself and your business in a group setting </li></ul><ul><li>Listening </li></ul><ul><li>Mindmaping </li></ul><ul><li>Tony Buzan books or </li></ul><ul><li>CreativeDynamix training session </li></ul>
  21. 21. Contact <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Live local work global. </li></ul>#353(0)86.1546163 Roisin Markham CreativeDynamix Success through Innovation, Creativity and Action! [email_address] Contact Connect Converse Collaborate