Making online music programming work While a lot can be gained from taking best practices in content creation, optimisation and monetisation from other entertainment genres, music video programming in many ways is a very different beast, with its own unique set of challenges, opportunities and audience behaviours. So what are the key learnings for delivering online video content that resonates with music fans? Will McGillivray, Head of Content & Programming, LoveLive

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Making OnlineMusic Programming Work
ByWill McGillivray,HeadofContent& ProgrammingatLoveLive

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LL showreel here

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Converting Freemium?
Artists(labels/
management)
Media
Publishers
Content
Creators
Platforms
Brands
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1. Collaborate!...Everybody wins.

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2. Go to the watering holes.

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3. It doesn’t have tobig, it has to be right.

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4. Don’t aspire to be first, aspire to be different.

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5. Create headlines!

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