LoveLive is a music media company that channels music to connect global audiences. They acquired Show Cobra in 2013 to help cement their American expansion. LoveLive channels music through strategy, curation, creative services, commercial partnerships, rights management, technology, production, talent, distribution, social media, and platforms/channels. They provided case studies on projects transporting audiences to SXSW, driving engagement on Vevo, shifting Ford's brand favorability, capturing Rihanna's 777 tour, making the BRITs the most digital ever, and building a custom festival for Converse.

1. LoveLive – Channeling Music

2. LoveLive – Channeling Music
LoveLive – Channeling Music
Hello there.
We are
LoveLive.
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3. LoveLive – Channeling Music
What we do
We are a
music media
company.
We channel music
to connect you with
a global audience.
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4. LoveLive – Channeling Music
LoveLive – Channeling Music
(In America, you may have
known us as Show Cobra.)
Here’s the latest:
In June 2013, LoveLive acquired Show Cobra, harnessing
their expertise and remarkable talent to help cement
LoveLive’s American expansion. Show Cobra and LoveLive
will continue to act as music specialists, ceaselessly guiding
our clients and partners to discover many, many ways to
rock. Show Cobra founder Jason Ross now serves as
President, LoveLive US.
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5. LoveLive – Channeling Music 5

6. LoveLive – Channeling Music
How we channel music
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We Think.
We Do.
We Share.
Strategy.
Curation.
Creative.
Commercial.

7. LoveLive – Channeling Music
How we channel music
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We Think.
We Do.
We Share.
Rights.
Technology.
Production.
Talent.

8. LoveLive – Channeling Music
How we channel music
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We Think.
We Do.
We Share. Distribution.
Social.
Platforms.
Channels.

9. LoveLive – Channeling Music
Case studies
9LoveLive – Channeling Music

10. LoveLive – Channeling Music
Case studies
Annually transporting a
global audience to Austin
for SXSW Music
We thought:
Whether it's building pop-up broadcast studios, recording
must-see concerts, or linking clients with hand-picked talent
for on-location events, LoveLive channels years of
experience on the ground in Austin into programming that
teleports music enthusiasts into the joyful noise of SXSW.
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11. LoveLive – Channeling Music
Case studies
Annually transporting a
global audience to Austin
for SXSW Music
We did:
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Strategy, Curation, Creative,
Commercial, Talent,
Production, Technology,
Rights, Platforms, Channels

12. LoveLive – Channeling Music
Case studies
Annually transporting a
global audience to Austin
for SXSW Music
We shared:
Events Artists
100+ 50+
Hours of content RSVPs to our events
500 30,000
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13. LoveLive – Channeling Music
Case studies
13LoveLive – Channeling Music

14. LoveLive – Channeling Music
Case studies
Driving engagement
on Vevo
We thought:
LoveLive collaborated with Vevo Originals to develop a series
of short, cinema-quality documentaries entitled ‘Music Is My
Sport’ that offered an intimate look into the intersection of
athleticism and musicianship.
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15. LoveLive – Channeling Music
Case studies
Driving engagement
on Vevo
We did:
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Creative, Curation,
Production, Talent

16. LoveLive – Channeling Music
Case studies
Driving engagement
on Vevo
We shared:
YouTube views for YouTube views
50 Cent for Ne-Yo
5,300,000 2,500,000
Earned Media Musicians at the
views in 3 days top of their game
3,000,000 2
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17. LoveLive – Channeling Music
Case studies
17LoveLive – Channeling Music
Shifting Ford’s brand
favorability

18. LoveLive – Channeling Music
Case studies
Shifting Ford’s brand
favorability
We thought:
LoveLive developed an enduring and creative platform
series entitled ‘Bands In Transit’ providing Ford a
viable entry into music. This delivered against the core
brand objectives of shifting favorability, perception and
audience engagement.
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19. LoveLive – Channeling Music
Case studies
Shifting Ford’s brand
favorability
We did:
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Strategy, Curation,
Commercial, Creative,
Rights, Production, Talent,
Social, Channel, Platforms,
Distribution

20. LoveLive – Channeling Music
Case studies
Shifting Ford’s brand
favorability
We shared:
YouTube views OTS
6,900,000 351,000,000
Facebook conversion rate Uplift in brand favorability
28% 1% = 2,4%
increase in UK market share
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21. LoveLive – Channeling Music
Case studies
21LoveLive – Channeling Music
Capturing the global
Rihanna 777 Tour

22. LoveLive – Channeling Music
Case studies
Capturing the global
Rihanna 777 Tour
We thought:
LoveLive worked alongside Roc Nation to produce and
execute the ultimate all access pass to one of the most talked
about tours in recent years, creating a Fox TV documentary
special, worldwide live stream, and Rihanna’s most recent
commercial DVD release, Rihanna 777.
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23. LoveLive – Channeling Music
Case studies
Capturing the global
Rihanna 777 Tour
We did:
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Strategy, Creative, Rights,
Production, Talent,
Social, Channel, Platforms,
Distribution

24. LoveLive – Channeling Music
Case studies
Capturing the global
Rihanna 777 Tour
We shared:
Views of the live London Minutes of documentary
show within 24 hours broadcast on primetime Fox TV
1,000,000+ 44
Hours of footage watched Concurrent views
300 80,000
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25. LoveLive – Channeling Music
Case studies
25LoveLive – Channeling Music
The Most Digital
BRITs Ever

26. LoveLive – Channeling Music
Case studies
The Most Digital
BRITs Ever
We thought:
LoveLive extended the lifecycle of Britain’s most illustrious
music ceremony, The BRIT Awards, growing global
recognition and driving commercial value of their online
presence by combining upgraded digital assets with fresh
content creation and distribution.
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27. LoveLive – Channeling Music
Case studies
The Most Digital
BRITs Ever
We did:
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Strategy, Creative, Curation,
Commercial, Production,
Technology, Talent, Social,
Channel, Platforms,
Distribution

28. LoveLive – Channeling Music
Case studies
The Most Digital
BRITs Ever
We shared:
YouTube views (0.8m in one day) YouTube new subscribers
30,000,000 88,000
Retweets of all time Engagement rate on Twitter
Top 10 78%
1.5m tweets in 3 hours
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29. LoveLive – Channeling Music
Case studies
29LoveLive – Channeling Music

30. LoveLive – Channeling Music
Case studies
Bringing a static campaign
to life for Heineken Light
We thought:
LoveLive crafted unforgettable content from pop-up
shows atop Heineken Light billboards by TV on the Radio
and Broken Social Scene, turning eager audiences —
thousands in person, millions online — onto Heineken Light’s
“Occasionally Perfect” campaign.
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31. LoveLive – Channeling Music
Case studies
Bringing a static campaign
to life for Heineken Light
We did:
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Strategy, Curation, Creative,
Production, Talent

32. LoveLive – Channeling Music
Case studies
Bringing a static campaign
to life for Heineken Light
We shared:
Views overnight Views to date
1,000,000 2,000,000
Attended each pop-up gig Off-air coverage
NYC, Chicago
1000+
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Ad Week +
Creativity
Online

33. LoveLive – Channeling Music
Case studies
33LoveLive – Channeling Music

34. LoveLive – Channeling Music
Case studies
Building Converse its own
custom outdoor festival
We thought:
Teaming with our partners at The Bowery Presents, LoveLive
produced Converse's City Carnage, a two-day outdoor
concert event on a New York City pier, handling everything
from bars and bathrooms to an HD live stream of each day’s
show, with headline sets from Sleigh Bells and The Kills.
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35. LoveLive – Channeling Music
Case studies
Building Converse its own
custom outdoor festival
We did:
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Creative, Rights, Platforms,
Channels, Events, Curation,
Strategy, Technology

36. LoveLive – Channeling Music
Case studies
Building Converse its own
custom outdoor festival
We shared:
Fans in attendance VIPs in attendance
6,000 900
Hours of live broadcast Stream + rebroadcast views
8+ 120,000
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37. LoveLive – Channeling Music
Our clients
37LoveLive – Channeling Music

38. LoveLive – Channeling Music
Our partners
38LoveLive – Channeling Music

39. LoveLive – Channeling Music
Why we do what we do
We love music
and technology.
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Andrew Mendoza
Non-Exec Director
Former Media Partner at OC&C
Strategy Consultants, Partner at
Andersen Consulting/Accenture
Andy Heath
Non-Exec Director
Founding Chairman of UK Music,
board of PRS, Managing Director of
Beggars Group
David Ladik
General Manager, US
Formerly at Pitchfork, MTV, AMC
David Mansfield
Chairman
Former CEO of Capital Radio,
Chairman of RAJAR
Jason Ross
President, US
Founder Show Cobra, NX Digital,
SC Events
Kate Susman
SVP of Programming &
Development, US
Formerly of Embassy Row,
a Sony Pictures company
Kenny Cavey
Director
Recent project credits include BRIT
Awards 2013, Latitude Festival 2013
Kevin Molloy
Head of Production
Formerly of Turner Broadcasting
Nicholas Abbott
Director
Recent project credits include Rihanna,
Wireless Festival 2013, Robert Plant
Paul Watkins
FD
Formerly Perform Group
Richard Cohen
CEO
Formerly at Perform Group,
Framestore CFC and Image.Net
Sam Jones
COO
Formerly Perform Group, Warner
Music, Kyte and Xtaster
Simon Lane
Director
Recent project credits include
Savages, Jamie Cullum, Bastille
Tim Dellow
Creative Director
Co-founder Transgressive
Toby L
Creative Director
Co-founder Transgressive, Founder
Rockfeedback
Will McGillivray
Head of Content & Programming
Formerly Channel Manager at MTV

40. LoveLive – Channeling Music
That’s all folks
Thank you.
Get in touch:
Jason Ross David Ladik Kate Susman
jason@showcobra.com david@showcobra.com kate@showcobra.com
+1 718 530 1806 +1 718 732 7048 +1 718 530 6714
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