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Digital interfaces for cultural
mediation
NOVEMBER 2020
2
Digital Native

Cultural engineer 

Creative Director

Co-founder and associate

Design Agency

Multimedia design and en...
CONTEXT
4
France :

• 1500 museums and monuments

• 2000 cinemas

• 5500 library

• 950 theaters

Heritage sector :

• Louvre : 10...
CULTURE IN EVERYDAY LIFE : BABY-BOOMER, GEN X, GEN Y
NEW FRONTIERS
https://artsandculture.google.com/search/streetview?project=streetviews&hl=fr
NEW PLACES
https://www.louvreabudhabi.ae/fr
BORN-DIGITAL ART
Computer generated visual media


Computer generated 3D still imagery


Computer generated animated image...
OUR HERITAGE
https://www.rebatirnotredamedeparis.fr/
NEW ETHIC
http://restitutionreport2018.com/sarr_savoy_fr.pdf
NEW GESTURAL INTERACTIONS IN DIGITAL EVERYDAY
Based on Nicolas Nova https://curiousrituals.wordpress.com/
DESIGN AGENCY
DESIGN FOR A CLIENT
NEEDS
CLIENT
SOLUTION
SUPPLIER
USERS
PAIN
COMMONS
OFFERS
BUY
CONSULTANT
RFP PROPOSAL
SUPPLIER
SUPPLIER...
DESIGN PROCESS
ACTIVATE YOUR AUDIENCE
Digital Engagement for Museums, Jasper Visser / Jim Richardson
HOW DO YOU WANT YOUR PROJECT ?
DESIGN SYSTEM
BENCHMARK
RESEARCH
BRAINSTORM CONCEPTS
PRIORIZE INSIGHT
22
1.Content design

2.Users stories

3.Wireframes

4.Proof of concept

5.Detailed speci
fi
cations

6.Prototype

7.Minimu...
DESIGN SYSTEM
CONSULTATION
INTERACTION
GAMIFICATION
MOBILE ASSISTANT
IMMERSION
IMMERSION (BIS)
(CO)PRODUCTION
FROM DESIGN TO REALITY
REBOND


LAFAYETTE ANTICIATIONS
Mobile Assistant
USE CASE 1
LAFAYETTE ANTICIPATIONS
34
A production catalyst

Lafayette Anticipations oversees initiatives for
the support of contemporary creation led by
two...
DESIGN 2 REALITY
DESIGN 2 REALITY
WIREFRAMING
REALITY
https://rebond.lafayetteanticipations.com
REALITY
ANALYTICS
FROM DESIGN TO REALITY


POPBOOK


FONDATION LOUIS VUITTON
Interaction kiosk
USE CASE 2
FONDATION LOUIS VUITTON
POPBOOK
Digital Guestbook
Lets visitors leave drawings, sel
fi
es, and
commentaries on a variety of
backgrounds, including...
GUESTBOOK
WIREFRAME
CREATIVE FILTERS AND BRUSHES
SOCIAL NETWORK + NEWSLETTER + CHALLENGES + SPONSORING
DASHBOARD
Since sept 2017 it has recorded 75,000 creations. 

The guestbook receives up to 6,000 contributions per month.
FROM DESIGN TO REALITY


COLLECTION ONLINE


MUSEE DU LOUVRE
Digital Platform
USE CASE 3
ATLAS DATABASE + ARTS GRAPHIQUES JOCONDE DATABASE
NEW BRANDING
Digital Interfaces for cultural mediation
Digital Interfaces for cultural mediation
Digital Interfaces for cultural mediation
Digital Interfaces for cultural mediation
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Digital Interfaces for cultural mediation

A historical panorama of digital cultural mediation projects designed by reciproque since 15 years. Plus some case studies presented to 2020 - 2021 students.

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Digital Interfaces for cultural mediation

  1. 1. Digital interfaces for cultural mediation NOVEMBER 2020
  2. 2. 2 Digital Native Cultural engineer Creative Director Co-founder and associate Design Agency Multimedia design and engineering services for museums and cultural institutions since 2006 2 associates 11 people 100 projects / missions Based in Paris https://www.reciproque.com STEPHANE BEZOMBES
  3. 3. CONTEXT
  4. 4. 4 France : • 1500 museums and monuments • 2000 cinemas • 5500 library • 950 theaters Heritage sector : • Louvre : 10,2M - 75% tourists • Versailles : 8,1M - 80% tourists • Tour Ei ff el : 6,2M - 80% tourists • Centre Pompidou : 3,5M - 43% tourists Attendance : 44% have visited a museum +1% since 1973 16 exhibitions on Picasso in 2019 Sources : Chi ff res-clés de la Culture 2019 50 ans de pratiques culturelles en France 2020 CULTURE AND HERITAGE
  5. 5. CULTURE IN EVERYDAY LIFE : BABY-BOOMER, GEN X, GEN Y
  6. 6. NEW FRONTIERS https://artsandculture.google.com/search/streetview?project=streetviews&hl=fr
  7. 7. NEW PLACES https://www.louvreabudhabi.ae/fr
  8. 8. BORN-DIGITAL ART Computer generated visual media Computer generated 3D still imagery Computer generated animated imagery Digital installation art Computer Assisted Art https://en.wikipedia.org/wiki/Digital_art
  9. 9. OUR HERITAGE https://www.rebatirnotredamedeparis.fr/
  10. 10. NEW ETHIC http://restitutionreport2018.com/sarr_savoy_fr.pdf
  11. 11. NEW GESTURAL INTERACTIONS IN DIGITAL EVERYDAY Based on Nicolas Nova https://curiousrituals.wordpress.com/
  12. 12. DESIGN AGENCY
  13. 13. DESIGN FOR A CLIENT NEEDS CLIENT SOLUTION SUPPLIER USERS PAIN COMMONS OFFERS BUY CONSULTANT RFP PROPOSAL SUPPLIER SUPPLIER CONTINUOUS DEVELOPMENT DESIGNER QUALITY COST
  14. 14. DESIGN PROCESS
  15. 15. ACTIVATE YOUR AUDIENCE Digital Engagement for Museums, Jasper Visser / Jim Richardson
  16. 16. HOW DO YOU WANT YOUR PROJECT ?
  17. 17. DESIGN SYSTEM
  18. 18. BENCHMARK
  19. 19. RESEARCH
  20. 20. BRAINSTORM CONCEPTS
  21. 21. PRIORIZE INSIGHT
  22. 22. 22 1.Content design 2.Users stories 3.Wireframes 4.Proof of concept 5.Detailed speci fi cations 6.Prototype 7.Minimum Viable Product 8.Sprint 9.Review 10.User testing 11.Back to 8 12.Marketing 13.Launching AGILE DEVELOPEMENT
  23. 23. DESIGN SYSTEM
  24. 24. CONSULTATION
  25. 25. INTERACTION
  26. 26. GAMIFICATION
  27. 27. MOBILE ASSISTANT
  28. 28. IMMERSION
  29. 29. IMMERSION (BIS)
  30. 30. (CO)PRODUCTION
  31. 31. FROM DESIGN TO REALITY REBOND LAFAYETTE ANTICIATIONS Mobile Assistant USE CASE 1
  32. 32. LAFAYETTE ANTICIPATIONS
  33. 33. 34 A production catalyst Lafayette Anticipations oversees initiatives for the support of contemporary creation led by two general interest organisms, the Fondation d’entreprise Galeries Lafayette and the Fonds de dotation Famille Moulin, established by the Galeries Lafayette Group and its stakeholder family. CULTURAL MEDIATION
  34. 34. DESIGN 2 REALITY
  35. 35. DESIGN 2 REALITY
  36. 36. WIREFRAMING
  37. 37. REALITY https://rebond.lafayetteanticipations.com
  38. 38. REALITY
  39. 39. ANALYTICS
  40. 40. FROM DESIGN TO REALITY POPBOOK FONDATION LOUIS VUITTON Interaction kiosk USE CASE 2
  41. 41. FONDATION LOUIS VUITTON
  42. 42. POPBOOK Digital Guestbook Lets visitors leave drawings, sel fi es, and commentaries on a variety of backgrounds, including artwork reproductions. The created images are available for one month on the kiosk. The visitor, if he wishes, can send his creation by e-mail or publish on a dedicated Facebook account.
  43. 43. GUESTBOOK
  44. 44. WIREFRAME
  45. 45. CREATIVE FILTERS AND BRUSHES
  46. 46. SOCIAL NETWORK + NEWSLETTER + CHALLENGES + SPONSORING
  47. 47. DASHBOARD Since sept 2017 it has recorded 75,000 creations. The guestbook receives up to 6,000 contributions per month.
  48. 48. FROM DESIGN TO REALITY COLLECTION ONLINE MUSEE DU LOUVRE Digital Platform USE CASE 3
  49. 49. ATLAS DATABASE + ARTS GRAPHIQUES JOCONDE DATABASE
  50. 50. NEW BRANDING

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