ONE Million hours digitized …. So, what ….? A global strategy : Giving new value to our holdings

1. “Selling Content in a Changing Economy”
Jean-Luc VERNHET – Ina
Jean-Louis ROLLÉ – SONUMA
Get in contact: jlvernhet@ina.fr – jlr@sonuma.be
Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to
reproduce copies of this work for purposes relevant to the above conference and future communication
by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in
each copy. For other uses, including extended quotation, please contact the author(s).
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Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

2. ONE Million hours digitized …. So, what ….?
A global strategy : Giving new value to our holdings
General
Public
Education
& Culture
Professionals
#FIATIFTADubai2013
• Communities
• Social Media
• Individuals
• Academics
• Schools …
• Museums …
• Producers
• Publishers
• Broadcasters
Editorial,
Response to news
and trends
MEANING
& CONTEXT
CONTENT
SERVICES
Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

3. The content market: an international game
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Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

4. Online Services : an absolute must
For the production companies,
constraints are strong :
« Less time, less budget …
for the same result, quicker »
Content is everywhere.
Service makes the difference
- To minimize research time (savings).
- To minimize the number of sources (relevance).
- To minimize the legal risks / issues (security).
- To minimize the ‘unproductive burden’
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A Professional “Webtool”
- Research (4 modes)
- Screening (complete programmes)
- Clip editing (TC In / TC Out)
- Personal Folders + shopping Bin
- FTP download (TCI)
- FTP delivery (broadcast quality)
- 24/7 – in French and in ENGLISH
A “ONE-STOP SHOP”
A Free service for all professionals
A wide & comprehensive offer
A process easy to understand
Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

5. Inamediapro
10 years of digital experience
 2000
:
Project Launch
 Juin 2003 :
Beta-tests with selected ‘power users’
 Avril 2004 :
The operational version is launched at the MIP
 Dec. 2004 :
1 016 registered users
 Dec. 2006 :
4 000 registered users
 June 2010 :
> 10 000 users have been accredited (34% international)
 June 2011 :
New version is on line – ‘the same but …. better’
 August 2013: More than 16 000 registered users … and still increasing
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Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

6. Inamediapro
The world’s largest digital library on line
650 000 hours of TV content
350 000 hours of Radio
24/7 – Worldwide
More than 16 000 registered pro users
31 % of international users
More than 50 000 screenings per month
> 65 000 clips requests in 2012
an average of 53 shopping bins per day
A powerful tool for promoting thirdparties content and enlarging our offer.
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Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

7. Inamediapro : a “Webtool” to make money
- A FREE tool for licensing content – no automatic registration
- A responsive hotline (Hardware / Usage / Content)
- A set of contextual help (videos) for the key functionalities
- A dedicated and service oriented TEAM behind the machine
TRY IT : Register on line at www.inamediapro.com
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Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

8. Collaboration across Frontiers…
“CUBA and France work together to protect World heritage”
(Cuban News Agency- June 22, 2012)
- 1493 weekly broadcasts, produced on 35 mm film
- Shown between June 1960 and July 1990
- Unesco “Memory of the world Heritage” (2009)
A 800 K€ project,
An international call for tender
A typical Setup
On the Cuban Side (ICAIC):
- Restoration of each film
- Documentation of each film
(Spanish)
On the French Side (Ina) :
- Supply of the adequate equipment
- Translation (French / English)
- Lossless digitization, secure storage
On Both sides :
Giving a New Value through a
worldwide distribution
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Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

9. And in a near future…three economic models
Third Parties
Ina Holdings
(sold by Ina)
Totem
Exalead
A platform
for selected partners
Automatic online sales
Non managed / Public domain
On demand: Rights
managed
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Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

10. …. What’s that ?
A Belgian based company, created in 2009 by :
 RTBF : the Belgian French speaking broadcaster (since 1935)
 The Belgian French speaking regional government (Wallonia)
Object : preserve, digitize, promote and commercialize
audiovisual archives from RTBF + other sources:
 RTBF : more than 140.000 hours of TV + Radio archives
 Other sources to come :
 Local broadcasters with around 50.000 hours of TV archives
 And various partnerships with content owners
#FIATIFTADubai2013
Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

11. SONUMA, what are we talking about ?
Digitized to-day
RTBF
Next 4 years
Audio
Total
Next 4 years
40.000 h
Video / Film
Others sources
53.000 h
40.000 h
8.000 h
Video
50.000 h
Audio
90.000 h
Video / Film
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100.000 h
Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

12. WHAT ABOUT COMMERCIAL ?
2009 – 2013 … low level of digitized archives available
400 registered pro users
60 % of international users
www.sonuma.be
general public
www.sonumapro.be
professionals
MIPTV – MIPCOM
From 2013 … increasing level of digitized archives
The same, plus …
www.sonuma.be + webshop (2014) + Facebook + Twitter
Available on Inamediapro
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Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

13. SONUMA on Inamediapro, why ?
From 400 to 16 000 Registered
Pro Users
To Enlarge our Offer
RTBF Content is International
So is our Market !
To be in a “One Stop Shop”
The Most efficient way to reach
Pro Users
To benefit of a true pro Webtool
Best practices on
international standards
To increase turnover and margin!
A win/win business model
for both parties
With a full control
on our sales activities
Sales are totally managed
by Sonuma operators
#FIATIFTADubai2013
Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”

14. Content : a real market and a real income
Footage - France + International
12 000
K €uros
10 000
8 000
6 000
4 000
2 000
0
1997
2000
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2003
2006
2009
2012
Professional & commercial Uses | 10
Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
october 2013
15

15. “Selling Content in a Changing Economy”
Jean-Luc VERNHET – Ina
Jean-Louis ROLLÉ – SONUMA
Get in contact: jlvernhet@ina.fr – jlr@sonuma.be
Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to
reproduce copies of this work for purposes relevant to the above conference and future communication
by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in
each copy. For other uses, including extended quotation, please contact the author(s).
www.inamediapro.com
#FIATIFTADubai2013
www.sonumapro.com
Jean-Luc Vernhet / Jean-Louis Rollé - “Selling Content”
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