The document discusses how opening public cultural data for free reuse could accelerate France's economic growth. It proposes three ways this could happen: 1) Revitalizing the art market by enabling new creations and sharing of works inspired by historical archives and metadata. 2) Strengthening tourism by offering personalized cultural experiences for visitors through innovative uses of event data and digital archives. 3) Sharing cultural heritage more widely by facilitating transmission of French history and culture through open online courses and access to archival materials. The document argues this approach could disrupt traditional models and boost the culture economy.

1. IF CULTURE MADE GOOD MONEY,
WE’D BE THE FIRST TO NOTICE!

2. Disclaimer
This presentation is about « la culture »
– a very French notion combining
heritage, the arts, and entertainment.

3. THE FRENCH MINISTRY FOR
CULTURE AND
COMMUNICATION HAS A
QUESTION:
“What strategic public data on the culture
economy would you like to see open for free
and costless re-use?”
//
3

4. WE ANSWER WITH ANOTHER
QUESTION:
“How can we re-use strategic public data on
the culture economy as a lever for
accelerating France’s economic growth?”
//
4

5. THE DATA THAT FABERNOVEL WISHES TO SEE OPEN FOR FREE
AND COSTLESS RE-USE
HISTORICAL
ARCHIVES
CULTURAL
INSTITUTIONS
• Letters
• Sound and video
archives
• Photographs
• List of works that
have entered into
the public domain
• Register of births
•
•
•
•
•
Location
Opening hours
Themes
Admission fees
Attendance
volumes
DIGITALIZED
WORKS
METADATA OF
ARTWORKS
3D models
HD pictures
Digital books
Sounds and
videos
• Architectural
Plans
•
•
•
•
•
•
•
•
•
•
Location
Description
Author
Associated works
Price
Owner
ECONOMIC
DATA
• Budgets et
detailed
revenues of
cultural
institutions
//
5

6. Our objective
Help the Ministry and cultural
institutions in developing the
cultural economy at startup speed,
by imagining and producing
original services and experiences

7. OUR CONVICTION
In the cultural field also, monetisation of open data fosters the creation of innovative services and
new business models.
FABERNOVEL has imagined 3 levers of economic growth to develop the French culture economy.
REVITALISE THE
ART MARKET
STRENGTHEN THE
TOURISM OFFER
CAPITALIZE ON THE
EXCELLENCE OF
FRENCH CULTURE
//
7

8. The economic force of France in the art market has been falling since the
second half of the 20th century.
80% in1950
Source : Arts Economics
40% in 1990
5% in 2012

9. How could France come back to a
central place in the international
cultural sphere and revitalise the art
market?

10. ENABLE THE EXPANSION OF
CULTURAL AND ARTISTIC
HERITAGE
Mashups, data-visualizations, 3D printing…
Immaterial works get copied and shared.
Data is the new creation material of an
emerging movement that will disrupt the
traditional art market.
The Ministry for Culture is expected to inspire
this movement, empower it and enhance it
so as to benefit from its value.
// 10

11. SHARE AND INSPIRE
THE CREATIONS OF
CONTEMPORARY ARTISTS
//1 On the data.culture.fr platform,
Diane participates in a competition
encouraging worldwide artists to revisit
classic artworks and share their
creations.
// 11

12. // 2 In her workshop, Diane decides to carry
out the 3D printing of a model for inspiration.
All digital formats are available online.
Data
needed:
digitalised
works,
works
details
(ar3st,
loca3on,
dimensions…)
// 12

13. // 3 Diane has been able to create and share
her work.
Among all the works presented, hers has been
selected and will be shown in temporary
exhibitions organised throughout the world to
display the competition results.
// 13

14. Today, France is the 1st tourist destination in the world.
For the French economy, this means:
633 000 employees
i.e. 5,5% of the employed
workforce in France
Source : Rapport DGCIS 2012
€137,6 billion of inland consumption
i.e. 7% of the French GDP

15. How could France maintain its
attraction power and strengthen its
tourism offer?

16. OFFERING A PERSONALISED,
CONTINUED AND ENHANCED
CULTURAL EXPERIENCE, TO
EACH AND EVERY VISITOR
Open data gives a new dimension to French
cultural heritage and enables easier diffusion
and sharing.
Innovative uses of culture economy data will
generate new services, providing a unique
and authentic tourist experience.
// 16

17. OFFERING AN INTERACTIVE
AND TAILORED EXPERIENCE
TO EACH VISITOR
// 1
Julia is visiting Paris. She has a tight
schedule and budget, and already has an
idea of what she wants to see.
// 17

18. // 2
At the tourist information centre, she
picks up a pair of Google Glass where the
details of her personalised route are
uploaded.
Data
needed:
cultural
events
calendars,
loca3on
of
art
works
and
cultural
ins3tu3ons
// 18

19. // 3
As she visits Paris’s landmarks,
contextualised information enhance
her journey.
Data
needed:
video
archives,
architectural
plans,
loca3on
of
public
art
works.
// 19

20. The treasures of historical and cultural heritage are at the heart of France’s
influence throughout the world.

21. How can we capitalize on the
excellence of French culture to better
share and enhance our heritage?

22. SHARE AND PASS ON THE
FRENCH CULTURAL HERITAGE
Digital tools should enable unlimited access to
the contents of France’s cultural heritage.
They should also give the keys to its
understanding and appreciation.
Knowledge is dematerialising:
the impressive development of MOOCs
(Massive Online Open Courses), an education
model based on free online courses, sparks
reflexion on the new rules of knowledge
transmission.
Open Data and MOOCs are the two pillars
of the universal diffusion of French cultural
excellence.
// 22

23. FACILITATE TRANSMISSION OF
FRENCH HISTORY AND
CULTURE
// 1 Luc would like to know more about
World War I.
// 23

24. // 2 He decides to follow a history MOOC
that teaches about the World War I.
// 24

25. // 3
To go further with the topic, Luc
browses through soldiers’ letters,
photographs, video and sound recording
archives – all at the same place on one
platform.
Data
needed:
Historical
archives,
List
of
works
that
have
entered
into
the
public
domain
(soldiers’
leBers,
works
veterans
such
as
Guillaume
Apollinaire),
List
of
those
who
died
for
their
country
and
their
civil
status
// 25

26. FABERNOVEL has imagined and illustrated new use cases based on the integration
of cultural open data. We are convinced of the fantastic potential of re-using such
data and of the economic growth that would stem from the creation of new
services based on cultural open data.
MOOCs, 3D printing, augmented reality: these technologies, once matured, will
disrupt our daily lives. They must be considered as strategic starting today, so as
to be transformed into economic growth levers.
Apprehending and then integrating these technologies into its considerations will
enable the Ministry for Culture and Communication to create innovation vehicles
and therefore favour the diffusion and the reinvention of France’s cultural
heritage.

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75010 Paris
+33 1 42 72 20 04
meet_paris@fabernovel.com
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San Francisco, CA 94103 USA
+1415 626 6406
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New York, NY 10001
+1415 298 02 09
meet_nyc@fabernovel.com
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17, Stroenie 2 Moscow 11054 Russia
+7(999) 639 80 82
meet_moscow@fabernovel.com
//
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