Making GA Work For You W/ Custom Variables
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The document discusses using custom variables in Google Analytics to refine tracking and determine what is important to track. It provides examples of using custom variables at the page, session, and visitor level, including tracking product categories, review counts, organic search rankings, and visitor attributes. Custom variables allow naming and assigning values to track additional data beyond the default metrics.
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Making GA Work For You W/ Custom Variables
- 2. We All Know... Campaigns Search Referrals Location Engagement New vs Returning Top Content Landing Pages Site Search Goals eCommerce Funnels
- 3. Refine GA tracking w/ name-value pairs CVs Allow Us To: Name Values Gender Member Status Converted Language Male, Female Logged In, Not Logged In False, True English, German
- 7. Excellent Analytics http://bit.ly/izpY69 http://dis.tl/excelninja
- 8. But How Do I Know What To Track?
- 9. Determine What ’ s Important To You Forget about Web Analytics
- 10. Determine What ’ s Important To You Forget about Web Analytics
- 11. Determine What ’ s Important To You Build and Track That! Forget about Web Analytics
- 12. <script type = "text/javascript" > var _gaq = _gaq || []; _gaq . push ([ '_setAccount' , 'UA-XXXXX-X' ]); _gaq . push ([ '_trackPageview' ]); ( function () { var ga = document . createElement ( 'script' ); ga . type = 'text/javascript' ; ga . async = true ; ga . src = ( 'https:' == document . location . protocol ? ' https://ssl ' : ' http://www ' ) + '.goog le-analytics.com/ga.js' ; var s = document . getElementsByTagName ( 'script' )[ 0 ]; s . parentNode . insertBefore ( ga , s ); })(); </script>
- 13. <script type = "text/javascript" > var _gaq = _gaq || []; _gaq . push ([ '_setAccount' , 'UA-XXXXX-X' ]); _gaq.push([ ' _setCustomVar ' , name, value, opt_scope]); _gaq . push ([ '_trackPageview' ]); ( function () { var ga = document . createElement ( 'script' ); ga . type = 'text/javascript' ; ga . async = true ; ga . src = ( 'https:' == document . location . protocol ? ' https://ssl ' : ' http://www ' ) + '.goog le-analytics.com/ga.js' ; var s = document . getElementsByTagName ( 'script' )[ 0 ]; s . parentNode . insertBefore ( ga , s ); })(); </script>
- 15. _gaq . push ([ '_setCustomVar' , 1 , 'Section' , 'Life & Style’ , 3 ]);
- 16. Page-Level CV Examples opt_scope set to 3 or left blank
- 17. Product Categories and Types Grouping Pages
- 18. _gaq.push(['_setCustomVar',1,'Air Force','Air Force Cap',3]); _gaq.push(['_trackPageview']);
- 19. Other Ideas Review Count and/or aggregate score Character Count Comment Count Post Author
- 20. Session-Level CV Examples opt_scope set to 2
- 21. Organic Rank Position How-to: http://bit.ly/90zcJT
- 24. Visitor-Level CV Examples opt_scope set to 1
- 25. Great For Visitor Attributes: Social vs Non-Social First Touch Social Media ROI
- 26. Mike Pantoliano @MikeCP Thanks! [email_address]