Rugalytics is a Ruby library that allows users to easily access and summarize Google Analytics reports and data. It uses a technique called "morphing" to dynamically generate Ruby methods and classes based on the structure and attributes of the Analytics reports. This allows report data to be accessed and manipulated as normal Ruby objects and attributes. The library includes methods to retrieve report data via the Analytics API in various formats including JSON. It also includes a basic web server to demo serving report data via API endpoints.