Top 10 CMS Features to Increase Traffic & Revenue from Mobile, Schemas, Voice...Search Engine Journal
Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic.
Discover how key features in your content management system (CMS) can help maximize your website’s revenue for next-generation SEO, mobile technology, and voice search.
In this presentation, learn:
– How schemas on your CMS can drive more revenue.
– Ways to drive more mobile leads and engagement using AMP and Progressive Web Apps.
– How location-based business websites should conform to ADA regulations.
– How to conform with privacy regulations of GDPR and upcoming CCPA.
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...Search Engine Journal
What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
This document discusses strategies for SEO success in the future as machine learning and algorithms like RankBrain play a larger role. It outlines four key strategies:
1. Use a "CTR Donkey Detector" tool to analyze click-through rates and optimize weak performing pages.
2. Employ tactics like emotional headlines and persona-based writing to turn "donkey" pages with low CTR into "unicorns" with high CTR.
3. Analyze engagement metrics like bounce rates and time on site to improve underperforming pages.
4. Use Facebook ads and Google Display Network ads to build brand awareness and affinity before and after users search online, which can positively influence organic search results.
Content marketing is a staple in the digital marketing landscape. In fact, in our recent SEJ Annual Report, 66% of respondents said content marketing is the most effective aspect of digital marketing.
Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. Learn from AdLift's Managing Director, Arron Goodin in this sponsored SEJ ThinkTank webinar.
Predictive Analytics: A Content Marketer's Secret WeaponUberflip
What if you could produce content that hit the mark every single time?
Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.
So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.
This is my talk from Measurefest (November 2016). Google Analytics is an incredibly powerful tool but it can't do everything. This talk outlines a few areas where I feel GA is not the right solution and recommend alternative tools that can work very well in addition to GA.
Top 10 CMS Features to Increase Traffic & Revenue from Mobile, Schemas, Voice...Search Engine Journal
Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic.
Discover how key features in your content management system (CMS) can help maximize your website’s revenue for next-generation SEO, mobile technology, and voice search.
In this presentation, learn:
– How schemas on your CMS can drive more revenue.
– Ways to drive more mobile leads and engagement using AMP and Progressive Web Apps.
– How location-based business websites should conform to ADA regulations.
– How to conform with privacy regulations of GDPR and upcoming CCPA.
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...Search Engine Journal
What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
This document discusses strategies for SEO success in the future as machine learning and algorithms like RankBrain play a larger role. It outlines four key strategies:
1. Use a "CTR Donkey Detector" tool to analyze click-through rates and optimize weak performing pages.
2. Employ tactics like emotional headlines and persona-based writing to turn "donkey" pages with low CTR into "unicorns" with high CTR.
3. Analyze engagement metrics like bounce rates and time on site to improve underperforming pages.
4. Use Facebook ads and Google Display Network ads to build brand awareness and affinity before and after users search online, which can positively influence organic search results.
Content marketing is a staple in the digital marketing landscape. In fact, in our recent SEJ Annual Report, 66% of respondents said content marketing is the most effective aspect of digital marketing.
Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. Learn from AdLift's Managing Director, Arron Goodin in this sponsored SEJ ThinkTank webinar.
Predictive Analytics: A Content Marketer's Secret WeaponUberflip
What if you could produce content that hit the mark every single time?
Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.
So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.
This is my talk from Measurefest (November 2016). Google Analytics is an incredibly powerful tool but it can't do everything. This talk outlines a few areas where I feel GA is not the right solution and recommend alternative tools that can work very well in addition to GA.
In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords.
This is not in the sense of buying links or even search ads, but think of placing oneself on paid lists, review sites, and display ads that rank well for your primary keywords.
Learn actionable tips on how to execute a “pay for SEO” strategy that drives qualified leads and delivers results.
In this presentation, learn:
- How to “pay for SEO” and become more discoverable.
- The impact we’ve seen it have on businesses.
- What you can realistically expect when you try it out.
Measuring Content Performance - Jon HibbittSiteVisibility
Earlier this year Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke to the Brighton and Hove chamber of commerce about content marketing and how you can measure your contents performance.
BrightonSEO - David Naylor 10th April 2015David Naylor
The document discusses the future of search and implications for businesses. It summarizes findings from analyzing desktop and mobile search rankings that show most keywords match position across devices, while some perform better on mobile or desktop. It also discusses app indexing, mobile conversion rates, how users engage with mobile, and considerations for the future of search like responsive design and other triggers beyond just responsiveness.
Want to better engage audiences and make an impact? Then consider adding visuals to your content.
Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest?
In this presentation, learn the best practices for creating infographics that will educate and engage your audience.
Discover:
– How to plan for and gather the data and content you need for an infographic.
– 5 best practices for structuring and organizing your content into an infographic.
– How to create an interactive infographic.
– Success stories and results from customers.
BrightonSEO April 2018 Mobile-First & Crawl BudgetMark Thomas
This document discusses optimizing a website's crawl budget for a mobile-first index. It recommends auditing the mobile site, understanding how mobile crawlers view it, and optimizing things like pruning content and internal redirects. It then discusses growing organic revenue as a case study, noting one site migrated to mobile-first and saw a 46% increase in organic traffic over 8 weeks after crawl budget optimization.
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
5 Instantly Actionable Insights from Google AnalyticsSiteVisibility
Our very own Kelvin Newman's presentation at Internet World 2012 in the email and Analytics Theatre. He talks about five ways you can gain strategic insights from Google.
Meaningful SEO Reporting Insights Without Google AnalyticsNicole Bullock
Google Analytics is often utilized to provide metrics and insights on website performance to clients. But what happens when you have an enterprise client that limits access to site metrics, yet still requires comprehensive reporting insights? In this presentation, I discuss the best elements of site reporting available in Google Search Console, as well as some ways I have collaborated, tinkered, and combined 3rd-party resources to make a deck to impress clients.
This document discusses the differences between Google Analytics premium and standard versions. Some key differences include:
- Premium allows for 20 billion hits per month compared to 10 million for standard. It also allows for up to 10 million unsampled sessions versus 500,000 sampled for standard.
- Premium includes access to data-driven attribution modeling, custom dimensions up to 200, and various integrations like Google BigQuery, DoubleClick, and others.
- For one company, upgrading to premium allowed them to do more in-depth customer journey analysis, TV advertising measurement, and utilize custom dimensions for marketing. It also saved them time by providing non-sampled data.
Want to make the most out of your content marketing investment? Then consider repurposing your old content.
Maximizing your existing content can make a lasting impact – all while streamlining your content creation, gathering audience data, and saving resources.
Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money.
In this presentation, we’ll walk you through:
- Top suggestions for creating premium content that will fuel your demand gen cycle and deliver the conversions you’re looking for.
- Best practices – drawing from ScribbleLive’s own engagement strategies – that effectively scaled their content and drove stellar results without draining resources.
Fundamentals of Video SEO - Brighton SEO April 2016Rachael Dines
The presentation on video SEO (search engine optimisation) from Rachael Dines at the April 2016 Brighton SEO Conference. Rachael is Director of Marketing and PR for Shake It Up Creative Ltd.
Everything You Didn't Know About Google Analytics - Measurefest November 2016Tom Capper
This document discusses hidden quirks, misleading metrics, and tips/tricks related to using Google Analytics. Some key points covered include:
- The definition of a "session" in Google Analytics is arbitrary and can misrepresent how users actually interact with a site.
- Metrics like "average time on page" and "bounce rate" are misleading since they are averages that obscure individual session behaviors.
- Attributes like landing pages and sources/mediums are not always accurate in Google Analytics due to technical issues.
- There are ways to potentially sabotage or falsify a site's analytics data if an attacker knows the tracking ID.
- Workarounds and advanced features exist but are not
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Linda West, Director of Digital Marketing at Act-On, explains how ROI-focused marketers can improve their sales enablement and lead generation performance. By the end of the webinar, you will walk away with a solid understanding of how to use marketing automation to build a scalable strategy and increase your revenue generating efforts.
Google Analytics 10 Step Audit
How to Ensure Accurate Insights
for Better Business Reporting and Traffic Analysis
in Your Google Analytics
Website Traffic, Transactions
Where Visitors Come From and How They Behave On-Site
Website Business
Audit Google Analytics regularly. Good Analytics data provides the actionable framework to build business logic and make the smartest marketing decisions. Quality Assurance testing is essential to good data. Provide a sensible dashboard for this intelligence, and speak knowledgeably about revenue, with verifiable facts and trends. Speaking the language of business is something that your customer (likely an E-Com manager, or Operations Executive, or Product manager), will understand and appreciate. These business people cannot operate profitable websites blindly (at least, not for long)! Give them the data they need to gain insights to inform decisions.
Audit with breadth (sitewide tag survey) and depth (filters, tags, segments). Audit frequently. Remember, any time a developer makes a change, or a content writer edits copy, or an E-Com manager adds new products, the Analytics is subject to change and therefore, verification.
1. Google Analytics Code Audit
2. Site Search Tracking
3. Bounces by Type of Traffic - Paid, New and Returning Visitors Bounce Rate
4. Account Filters
5. URL Tagging
6. Mobile Website and Conversion Tracking
7. Macro AND Micro Conversions
8. Custom Reports to Maximize Revenue
9. Unify Results for Easier Interpretation - URL Canonicalization and Rewrite
10. Traffic Source: Not Provided - Apply What You DO Know to Make Sense of What You Don\'t
Tip #1: Funnels: Product Page Add to Cart vs Category Page Add to Cart performance
Tip #2: Google Intelligent Alerts - just plain smart!
Tip #3: Tools & Resources
How to Unleash The Power of Unique ContentEleni Cashell
Join Eleni as she takes you through her radical approach to unique content placement. This talk will give you the tools to take control of your in-house strategy, as well as harnessing and optimising the power of your unique content to drive organic traffic growth.
Web Analytics and Online Marketing - Solent UniversityKoozai
Anna Lewis from Koozai delivered a presentation to students at Solent University in February 2013. The session looks at the basics of Web Analytics and Online Marketing with a main focus on Search Engine Optimisation (SEO) and Pay Per Click (PPC) Advertising.
This document outlines 22 actions for analyzing and informing social media efforts using analytics tools like Google Analytics. It recommends establishing key performance indicators and goals, properly tagging all marketing links, setting up reports to email regularly and create dashboards, utilizing real-time reports to test campaigns, and using additional tools beyond Google Analytics to evaluate social media performance and ROI across networks. The document emphasizes setting up the proper tracking and reports to gain insights from analytics and continuously improve social media strategies.
Inbound Marketing and SEO for New England Direct Marketing Association - NEDM...HubSpot
The document is a presentation about inbound marketing and search engine optimization (SEO) given by Mike Volpe of HubSpot at the NEDMA Annual Conference on May 7, 2009. It discusses how outbound marketing is broken while inbound marketing using blogging, SEO, and social media is more effective. It provides tips on SEO including publishing content, optimizing pages on-site and off-site through links, and measuring SEO efforts through website graders, rankings, and traffic/lead metrics. The presentation encourages attendees to try HubSpot's free trial and marketing resources.
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords.
This is not in the sense of buying links or even search ads, but think of placing oneself on paid lists, review sites, and display ads that rank well for your primary keywords.
Learn actionable tips on how to execute a “pay for SEO” strategy that drives qualified leads and delivers results.
In this presentation, learn:
- How to “pay for SEO” and become more discoverable.
- The impact we’ve seen it have on businesses.
- What you can realistically expect when you try it out.
Measuring Content Performance - Jon HibbittSiteVisibility
Earlier this year Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke to the Brighton and Hove chamber of commerce about content marketing and how you can measure your contents performance.
BrightonSEO - David Naylor 10th April 2015David Naylor
The document discusses the future of search and implications for businesses. It summarizes findings from analyzing desktop and mobile search rankings that show most keywords match position across devices, while some perform better on mobile or desktop. It also discusses app indexing, mobile conversion rates, how users engage with mobile, and considerations for the future of search like responsive design and other triggers beyond just responsiveness.
Want to better engage audiences and make an impact? Then consider adding visuals to your content.
Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest?
In this presentation, learn the best practices for creating infographics that will educate and engage your audience.
Discover:
– How to plan for and gather the data and content you need for an infographic.
– 5 best practices for structuring and organizing your content into an infographic.
– How to create an interactive infographic.
– Success stories and results from customers.
BrightonSEO April 2018 Mobile-First & Crawl BudgetMark Thomas
This document discusses optimizing a website's crawl budget for a mobile-first index. It recommends auditing the mobile site, understanding how mobile crawlers view it, and optimizing things like pruning content and internal redirects. It then discusses growing organic revenue as a case study, noting one site migrated to mobile-first and saw a 46% increase in organic traffic over 8 weeks after crawl budget optimization.
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
5 Instantly Actionable Insights from Google AnalyticsSiteVisibility
Our very own Kelvin Newman's presentation at Internet World 2012 in the email and Analytics Theatre. He talks about five ways you can gain strategic insights from Google.
Meaningful SEO Reporting Insights Without Google AnalyticsNicole Bullock
Google Analytics is often utilized to provide metrics and insights on website performance to clients. But what happens when you have an enterprise client that limits access to site metrics, yet still requires comprehensive reporting insights? In this presentation, I discuss the best elements of site reporting available in Google Search Console, as well as some ways I have collaborated, tinkered, and combined 3rd-party resources to make a deck to impress clients.
This document discusses the differences between Google Analytics premium and standard versions. Some key differences include:
- Premium allows for 20 billion hits per month compared to 10 million for standard. It also allows for up to 10 million unsampled sessions versus 500,000 sampled for standard.
- Premium includes access to data-driven attribution modeling, custom dimensions up to 200, and various integrations like Google BigQuery, DoubleClick, and others.
- For one company, upgrading to premium allowed them to do more in-depth customer journey analysis, TV advertising measurement, and utilize custom dimensions for marketing. It also saved them time by providing non-sampled data.
Want to make the most out of your content marketing investment? Then consider repurposing your old content.
Maximizing your existing content can make a lasting impact – all while streamlining your content creation, gathering audience data, and saving resources.
Learn how repurposing content can help your marketing team maximize demand generation results while saving time and money.
In this presentation, we’ll walk you through:
- Top suggestions for creating premium content that will fuel your demand gen cycle and deliver the conversions you’re looking for.
- Best practices – drawing from ScribbleLive’s own engagement strategies – that effectively scaled their content and drove stellar results without draining resources.
Fundamentals of Video SEO - Brighton SEO April 2016Rachael Dines
The presentation on video SEO (search engine optimisation) from Rachael Dines at the April 2016 Brighton SEO Conference. Rachael is Director of Marketing and PR for Shake It Up Creative Ltd.
Everything You Didn't Know About Google Analytics - Measurefest November 2016Tom Capper
This document discusses hidden quirks, misleading metrics, and tips/tricks related to using Google Analytics. Some key points covered include:
- The definition of a "session" in Google Analytics is arbitrary and can misrepresent how users actually interact with a site.
- Metrics like "average time on page" and "bounce rate" are misleading since they are averages that obscure individual session behaviors.
- Attributes like landing pages and sources/mediums are not always accurate in Google Analytics due to technical issues.
- There are ways to potentially sabotage or falsify a site's analytics data if an attacker knows the tracking ID.
- Workarounds and advanced features exist but are not
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Linda West, Director of Digital Marketing at Act-On, explains how ROI-focused marketers can improve their sales enablement and lead generation performance. By the end of the webinar, you will walk away with a solid understanding of how to use marketing automation to build a scalable strategy and increase your revenue generating efforts.
Google Analytics 10 Step Audit
How to Ensure Accurate Insights
for Better Business Reporting and Traffic Analysis
in Your Google Analytics
Website Traffic, Transactions
Where Visitors Come From and How They Behave On-Site
Website Business
Audit Google Analytics regularly. Good Analytics data provides the actionable framework to build business logic and make the smartest marketing decisions. Quality Assurance testing is essential to good data. Provide a sensible dashboard for this intelligence, and speak knowledgeably about revenue, with verifiable facts and trends. Speaking the language of business is something that your customer (likely an E-Com manager, or Operations Executive, or Product manager), will understand and appreciate. These business people cannot operate profitable websites blindly (at least, not for long)! Give them the data they need to gain insights to inform decisions.
Audit with breadth (sitewide tag survey) and depth (filters, tags, segments). Audit frequently. Remember, any time a developer makes a change, or a content writer edits copy, or an E-Com manager adds new products, the Analytics is subject to change and therefore, verification.
1. Google Analytics Code Audit
2. Site Search Tracking
3. Bounces by Type of Traffic - Paid, New and Returning Visitors Bounce Rate
4. Account Filters
5. URL Tagging
6. Mobile Website and Conversion Tracking
7. Macro AND Micro Conversions
8. Custom Reports to Maximize Revenue
9. Unify Results for Easier Interpretation - URL Canonicalization and Rewrite
10. Traffic Source: Not Provided - Apply What You DO Know to Make Sense of What You Don\'t
Tip #1: Funnels: Product Page Add to Cart vs Category Page Add to Cart performance
Tip #2: Google Intelligent Alerts - just plain smart!
Tip #3: Tools & Resources
How to Unleash The Power of Unique ContentEleni Cashell
Join Eleni as she takes you through her radical approach to unique content placement. This talk will give you the tools to take control of your in-house strategy, as well as harnessing and optimising the power of your unique content to drive organic traffic growth.
Web Analytics and Online Marketing - Solent UniversityKoozai
Anna Lewis from Koozai delivered a presentation to students at Solent University in February 2013. The session looks at the basics of Web Analytics and Online Marketing with a main focus on Search Engine Optimisation (SEO) and Pay Per Click (PPC) Advertising.
This document outlines 22 actions for analyzing and informing social media efforts using analytics tools like Google Analytics. It recommends establishing key performance indicators and goals, properly tagging all marketing links, setting up reports to email regularly and create dashboards, utilizing real-time reports to test campaigns, and using additional tools beyond Google Analytics to evaluate social media performance and ROI across networks. The document emphasizes setting up the proper tracking and reports to gain insights from analytics and continuously improve social media strategies.
Inbound Marketing and SEO for New England Direct Marketing Association - NEDM...HubSpot
The document is a presentation about inbound marketing and search engine optimization (SEO) given by Mike Volpe of HubSpot at the NEDMA Annual Conference on May 7, 2009. It discusses how outbound marketing is broken while inbound marketing using blogging, SEO, and social media is more effective. It provides tips on SEO including publishing content, optimizing pages on-site and off-site through links, and measuring SEO efforts through website graders, rankings, and traffic/lead metrics. The presentation encourages attendees to try HubSpot's free trial and marketing resources.
Keynote for the 3rd Annual eMarketing Techniques Conference in Cleveland, OH. Covers inbound marketing and how you can use Google, blogs and social media to get found.
The document discusses the path to scarcity in digital advertising. It notes that as more ads are blocked or viewed by the wrong audiences, inventory becomes worthless. This leads publishers and agencies to focus on viewable, fraud-free impressions that reach the right target audiences. The document advocates educating clients about these issues, reassessing metrics, and negotiating new deals based on quality over quantity to find stability in a scarce environment.
Onlab Data Conference Slides - GinzametricsDemandSphere
This document discusses organic marketing strategies using better data. It recommends focusing on creating interesting content in various formats like blogs, videos and more. The content should be promoted across different channels and platforms. Data about content performance, traffic sources, search rankings and social signals should be collected and analyzed to continuously improve content and reach. Regular measurement of key performance indicators like click-through rate, bounce rate and traffic sources can help optimize efforts.
Inbound Marketing and SEO for Travel and Tourism Public Relations (PR) - PRSA...HubSpot
Inbound marketing tips and tricks for public relations (PR) in the travel and tourism industry, including lots of information about search engine optimization (SEO) and publishing content like blogs and viral videos.
An Inbound Marketing 101 presentation I did on June 4, 2009 in Appleton, WI at the Bottom Line: Social Media for Business seminar, organized by Red Shoes Pr.
Facetime with an SEO Expert: Webmarketing123 Webinar slidesDemandWave
The document summarizes a webinar presented by Alex Dunks of webmarketing123 on search engine optimization. The webinar covered topics like digital marketing surveys, the state of search marketing, how the purchasing process has shifted online, measuring SEO performance, and attributing marketing ROI. Live site analyses were also presented to demonstrate strategic SEO implementation and tracking.
Building Custom Experiences with the Conductor API | Brian Pasch – CEO & Foun...Conductor
At C3 2012, Conductor announced the first open and extensible SEO API platform; since then partners have created dozens of app experiences – from business intelligence dashboards to multi-touch interfaces. Join Brian Pasch, CEO of PCG Consulting, as he shows how the Searchlight API allows agencies to create customized solutions to solve business needs, from providing key data to C-level Executives to organizing KPIs all in one place. Discover how you can take advantage of the Conductor API integration to get the most value out of your brand’s Searchlight data.
If your are doing business on the web you need to see this presentation. Dont turn your career passion into a job. Let us focus on the internet marketing and you focus on the things you like. For more information on how to get started please call 213-249-1425 for more information.
Jeanne Hopkins - Outsourcing vs. InsourcingINBOUND
This document discusses content marketing strategies and challenges. It provides statistics on the effectiveness of content marketing compared to traditional marketing. The top challenges for content marketers are listed as lack of time, producing enough engaging content, and budget. Tips are provided on starting a content marketing program, including developing a content calendar and building a content team. Metrics for measuring content marketing results are also discussed.
This document provides an overview of inbound marketing and how to use search engine optimization (SEO), content creation, and social media to get a business found online. It discusses how inbound marketing is more effective and cheaper than traditional outbound marketing. Specific tactics covered include optimizing websites for search engines through on-page and off-page SEO, creating different types of content, listening and participating on social media, and measuring marketing efforts through analytics. The presentation emphasizes using these various online marketing channels together as part of an integrated inbound marketing strategy.
BrightonSEO - Understanding Your Customers with Google AnalyticsDan Peden
This document discusses ways to use Google Analytics to better understand customers, including collecting additional data, analyzing acquisition channels, customer behavior on sites, conversions, and developing a data action strategy. It provides examples of reports and metrics that can provide insights such as assisted conversions, conversion paths, site search, landing pages, and micro and macro conversions. The overall goal is to use analytics to report on data, understand customer journeys more fully, and take action to improve performance.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Facetime with an SEO Expert - Webmarketing123 slidesDemandWave
Mike Turner, a senior SEO strategist and director of business development at webmarketing123, presented a webinar on SEO and digital marketing. The webinar covered key findings from their 2012 digital marketing survey, the state of search marketing, shifts in the purchasing process, live site analyses, and the importance of measurement and attribution in SEO. The presentation recommended developing an SEO strategy that includes keyword selection and mapping, optimized content and site architecture, and tracking ROI using analytics and attribution tools.
This document provides an analytics optimization plan for ABC Company to increase revenue. It identifies 4 trends in their analytics reports: 1) organic traffic conversion is higher than paid, 2) organic bounce rate is higher than paid, 3) organic traffic has more pageviews than paid, and 4) referring sites account for only 16.71% of traffic. For each trend, SMART goals and KPIs are defined to track progress. Action items are recommended to achieve the goals and optimize the website to increase revenue.
Facetime with an SEO Expert - slides 121713DemandWave
This document contains the slides from a webinar presentation by Mike Turner from the digital marketing agency WebMarketing123. The presentation covered digital marketing trends from their annual survey, including a focus on content marketing and how the purchasing process has shifted online. It also reviewed their strategic SEO process, importance of measurement and attribution, and concluded with an offer for live site analyses. The key topics were trends in lead generation vs sales goals, the importance of quality content for SEO, how customers research online before engaging sales, and the need for marketers to prove ROI through attribution and analytics.
This document discusses content performance marketing and creating performance content. It emphasizes understanding consumer intent in order to create effective, actionable content that drives results. Marketers are challenged to produce enough engaging content and to measure its ROI. The document advocates treating content as connective tissue across the marketing ecosystem and shifting from a focus on SEO to performance content. It also provides examples of success stories where optimizing content based on intent insights increased revenue and conversions.
Content Marketing Retreat: Measurement with Google Analytics Mightybytes
This document summarizes a content marketing retreat focused on using Google Analytics to measure content marketing efforts. The retreat covers measuring key metrics, establishing benchmarks, determining important metrics to track, iterating measurement based on insights, and new Google Analytics features for social media analytics, custom dashboards, and multi-channel attribution. Attendees are encouraged to ask questions about how their efforts are affecting customer behavior and business objectives in order to continuously improve performance.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
Similar to Reporting the Right Data, The Right Way (20)
This is my presentation for the Social Media Analytics session at #SearchFest 2013. I discuss some of the less measurable and longer term benefits of social media, as well as a better way to measure the short term financial benefits.
The document discusses combining search engine optimization (SEO) with conversion rate optimization (CRO) techniques. It describes who the author is and why the two strategies should be used together. The author advocates for an approach of validated learning through testing to drive improvements. Small tests should be run to identify opportunities and validate hypotheses before implementing changes, with a focus on simplicity, authenticity and putting the user first.
Speaking for a group of early-stage startups, I thought it'd be best to focus on the type of web analysis that gets things done. That is, Avoiding analysis paralysis and using actionable reporting.
The presentation focuses on Google Analytics.
Google Analytics tips including events, custom variables, multi-channel funnels, custom reports and more. From my #SearchFest presentation on February 24, 2012.
The document discusses using custom variables in Google Analytics to refine tracking and determine what is important to track. It provides examples of using custom variables at the page, session, and visitor level, including tracking product categories, review counts, organic search rankings, and visitor attributes. Custom variables allow naming and assigning values to track additional data beyond the default metrics.
Sergey Brin and Larry Page developed the first version of Google search called BackRub in 1998. They tried to sell it but received no offers so decided to run it themselves. They received $1 million in initial funding and named the company Google, based on the mathematical term 'googol' meaning 1 followed by 100 zeros. Google grew rapidly and by 2000 it had become the largest search engine, receiving over 60 million searches per day. It has since expanded into many other products and services and had a successful public offering, though it faces ongoing competition from companies like Microsoft.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
4. Defining KPIs
Measures that help you
understand how you are doing
against your objectives.
Avinash Kaushik
@avinash
kaushik.net
@MikeCP
5. Site Types & Their KPIs
Content (Advertising) Content (Subscription)
eCommerce Lead Gen
@MikeCP
6. What Is Your Site’s
Objective?
eCommerce Brick and Mortar
Subscription-based Customer Service
It Depends!
Ad-driven (duh) Lead Gen
SaaS
Blog
@MikeCP
7. What Is Your Site’s
Objective?
Ask!
(But the HiPPOs could be wrong)
@MikeCP
10. Know Your Audience
Analytical Emotional
Very Data Driven Big Picture
No BS Competitive
Precise Listens to Gut
Systematic Action Oriented
@MikeCP
12. Progress Reporting
1. Executive Summary
2. What was done?
3. What is to be done?
4. Status of ongoing
efforts
5. Further explanation
(where necessary)
@MikeCP
13. Traffic KPIs
All Star Team
• Visits or Unique Visitors
• # of Referring Keywords*
• # of Unique Landing Pages
*Beware the dreaded (not provided)
@MikeCP
16. Conversion Rate
Gold Standard KPI
• Extremely simple to understand
• Often tied directly to bottom line
• Multiple angles to take to improving
• Can segment the crap out of it!
@MikeCP
17. Segment!
• Branded vs. Non- • Geography
branded • Site Search Users
• Paid vs Unpaid • Commenters
Traffic
• New vs Returning
• Google vs Bing
• Much More
• Social vs Non-Social
@MikeCP
25. Social Wins
AddThis GA Integration
@MikeCP http://bit.ly/u05ozL
26. Social Wins
Omniture Google Analytics
s_ab.prop6 = ”Mike"; [‘_setCustomVar’,1,‘Mike’,3];
AddThis GA Integration
@MikeCP http://bit.ly/u05ozL
27. Panda KPIs
How’s Your Dwell Time?
The time between when a user clicks
on our search result and when they
come back from your website tells a
potential story … while that’s not the
only factor we review when helping
Duane Forrester to determine quality, it’s a signal we
Sr. Product watch.
Manager at Bing
From his “How To Build Quality Content” Blog Post
@MikeCP
http://binged.it/rKnL6y
28. Panda KPIs
User Interaction from
@MikeCP http://bit.ly/v0XMLg
30. In Conclusion
Web Analytics can be complex and
overwhelming
It is our job to distill data down to
understandable and actionable levels
@MikeCP
31. Thanks!
Michael Pantoliano - @MikeCP
Lead SEO Consultant at Distilled
mike.pantoliano@distilled.net
http://bit.ly/excel-ninja
@MikeCP
Editor's Notes
Hi there, my name is Mike Pantoliano. I'm a lead SEO consultant from Distilled in Seattle. I've been doing SEO for about 5 years now, working for Distilled for the last year and a half.This slide deck is up on slideshare.net at the link on this slide. I wanted to present a lot of ideas, while avoiding the technical nitty-gritty implementation stuff (especially in cases where it's readily available online, already). So many of my slides have reference links, and if you don't catch the full URL, you can always get it from slideshare. I just tweeted the link to the Slideshare URL.Okay.Right off the bat, I want to apologize. It probably isn't apparent to those in the back, but I'm sporting one of the saddest attempts at a mustache the front row has ever seen.
I do have a bit of an excuse! Many of the men of Distilled are participating in Movember, trying to raise some money, and we all look pretty pathetic. But it's for charity! If you're feeling generous, give it a go.Anyway!
The obligatory show of hands. Who here is on Google Analytics? Omniture? WebTrends? CoreMetrics? Something else? Nothing?Good to know. I spend 95% of time with clients working in Google Analytics, so I apologize if I use GA specific terminology and ideas. I've done my best to make sure this stuff applies for anyone using web analytics.
So AvinashKaushik is Mr. Web Analytics. If you haven't read his blog, he does some great work. His definition of a Key Performance Indicator is simple, but perfect.They are:"Measures that help you understand how you are doing against your objectives."We're gonna talk a lot about the first bolded word: measures, but we'll spend a quick minute on the second bolded word: objectives. I promise we won't be at 30,000 feet for the entirety of my presentation.
There are tons of sites out there with an innumerable amount of business objectives (or reasons for that site to exist). These are just some general ones. So what's your site's objective?
Duh, it depends.
How do you go about getting an understanding of your site's objective? Well, you could ask. But keep in mind, a lot of times, your HiPPOs won't really understand the true reason for your site's existence. If you've ever had a client or boss that thinks the sole purpose of your site is to rank for one head term like "boots", then you know you shouldn't always listen to the HiPPOs.The truth is that no one here can tell you your objectives. Take the time internally to figure out what this really is, if you haven't already.Okay, that's it for objectives. Let's talk about what makes a good KPI and good reporting.
Good KPIs bring about an understanding in your organization. They are relevant, timely, instantly useful, and simple. If you're the only person who understands your KPI, nothing will ever get done (compound or calculated metrics suck). Most often, a good KPI starts as a simple measure that influences outcomes/conversions that boost your bottom line.With complete understanding, actions are more immediately obvious, and its a lot easier to get shit done. Good reporting is the same! Understandable and actionable.
First, say no to automation. Okay, if it must be done to satisfy someone in your organization, fine, but it's not getting a thing done.
A good analyst is also good at reporting their findings. And part of what makes that is an understanding of the audience. There are analytical and emotional types in every organization, as well there should be. If you're trying to influence change, it'd be a great idea to determine the best reporting style based on personality types.
At the furthest extreme of the analytical personality type is the kind of person that really wants to see and manipulate the data that you're reporting. Google Analytics' custom reports are awesome for appeasing this kind of person. Pretty easily shareable, as you can see.
The way you present your findings is incredibly important. Here's how Distilled does our reports.1) Exec Summary - In red. For a reason. Do it. No excuse. No fluff.2) Bulleted Lists of what has been done, and what will be done.3) Status of ongoing efforts - see the diagram4) Further explanation, where necessary.We're not talking about a novel.
Okay! Let's dive deeper into some KPIs, themselves.First off, we have the all star team of traffic KPIs. These guys are obvious. Visits/Unique Visitors, # of referring keywords, # of unique landing pages.Notice that asterisk. (not provided) (shake fist)
I feel I would be doing a disservice if I didn't cover how this previously awesome metric may well have been robbed of its trustworthiness and utility.Before the (not provided) stuff, our # of referring keywords was fairly simple to capture. Right there in our keywords report.
Now, unique keywords are getting thrown into the (not provided) bucket. So now we have a metric that doesn't really do a good job of giving an accurate number, which is a huge KPI red flag.Moving on.
Conversion rate. It's the gold standard KPI for almost any website. It is extremely simple to grasp, it is often tied directly to an action that moves the bottom line, there are multiple angles to improve upon it, and you can segment the crap out of it to analyze your traffic!
Speaking of segmenting, Thom is going to be covering it in more detail in his presentation, so I won't dwell. But these here are just a few really great ways to segment conversion rate, bounce rate, visits, or whatever metric you'd like.
Google v bing conversion rate….Okay, let's get even deeper. Bounce rate is a great KPI. It tells us where our users are dissatisfied with our site. This is a super useful practice for bounce rate. Segment your users down however you'd like, I'm looking at organic here. Now compare your pages' bounce rate with the site average. That last one is pretty bad there, it might be a good idea to find out if we're making promises to our users from the SERPs that the site can't keep.
Traditional rank tracking is dangerous. That is, tracking keywords at an individual level can cloud the big picture.
Aggregate rank tracking is where it's at. At Distilled, we use Authority Labs to categorize keywords into indices like head, mid, high per visit value, what have you. With enough keywords, you can get a much better idea of how the site is faring on a whole.
How about link building? Let's bring back the analytical vs emotional personality types here. For the analytical type, I like to deliver a spreadsheet of the linking root domains, sorted by SEOmoz Domain Authority. The emotional personality type might receive a spreadsheet like that, and say, who cares? To them, I'd highlight the exposure, traffic, and yes, seo benefit of a few of the highest profile links acquired. I'd do this verbally or in a report.
How about reporting link metrics? SEOmoz and MajesticSEO are the best we've got, but they're not a panacea. Both of their indices jitter quite a bit, and you might not get accurate data for quite awhile (remember good KPIs are timely!). It's best to set the tone early, and not rely too heavily on their data. Great for link prospecting, a bit too unreliable for reporting on your own site.I'd steer clear of the Competes, Alexas, and Quantcasts of the world, too. Especially for following on your own site.PageRank? Just, no.
When in doubt, to remain timely, report referring sites to your linkbait URL. Links that people actually click on are much more likely to provide SEO benefit, anyway. We use a great tool at Distilled, built by Rob Ousbey of Distilled, called Linkstant. It's a bit of JavaScript you install on your linkbait page that notifies you immediately of a new referring page (as in, someone clicked a link).
Let's switch over to social now. If you're actively working to improve the social aspects of your site, try ThinkUp. It's a pretty simple app that can serve as your social analytics for Facebook, Twitter, and Google+. Tracking follower count over time or social engagement? Try ThinkUp.
Community managers and socially-minded web marketers are working to increase social engagement on their site all the time. Back in June, Google announced that it could now track those social engagements within Google Analytics.The installation wasn't all that simple though, but it is now thanks to AddThis. They've made it so you can add a small JS snippet just above the typical AddThis JS snippet, and it passes all that good stuff into Analytics. Other web analytics packages, sorry…
We can take this data further with custom variables. This is an example of a report delivered that shows the # of links, tweets, comments, shares, etc. per author of a blog. The data is dummy data, but this stuff is gold. A simple custom variable call in GA or prop variable in Omniture and you can pass the author into your web analytics.
Panda's been around for awhile now, and we've all been told the same thing, really. Improve the user experience. Well, not too long ago Duane Forrester of Bing wrote a revealing blog post that talked about Dwell Time, which is the amount of time a user spends on your page, after clicking directly from the SERPs, before clicking back to the SERPs. Bing's tracking it, and though Google hasn't outright said it, it's pretty much a given.Now, we can't track true dwell time in our web analytics packages. Anytime someone hits one page of our site, then leaves, it's merely a bounce, and we get no time data. They could be on the page for 2 seconds or 10 minutes, and it looks the same in web analytics.
That's why dwell time might have to be tracked with an eye-tracking service like ClickTale or Crazy Egg. I don't believe either have made this a "feature" of their service, but they probably should. The data is there, as they both track time on individual pages.
Lastly, I want to talk about mini-KPIs. Those are ones that are tied to a new initiative or campaign that you've identified as metrics worth tracking. I'll give an example here: At Distilled, we worked with a client that was dealing with indexation issues because of bad site architecture and no XML Sitemaps. So we worked with them to improve their site architecture and submitted index Sitemaps that included all of their over 1 million URLs, and tracked indexation through the Sitemaps report in GWT. This was a great win for us, because as indexation increased, traffic did as well.
In conclusion, web analytics can be complex and overwhelming. It is our job to distill things down to understandable and actionable levels for the decision makers in our organization.
That's it! I didn't really mention Excel too much, but every web analyst should be an Excel ninja. If you feel like you're skills are lacking, I wrote up a guide at that URL that you might find useful!Thanks