This document provides tips for making a strong first impression when meeting customers including maintaining eye contact, smiling, greeting the customer, paying attention to them, asking an opening question, having good posture, being well groomed, and having a positive attitude. It emphasizes that first impressions are formed within 30 seconds to 2 minutes and that they are important as you do not get a second chance to make a first impression. Finally, it notes that a first impression can be like a cover letter and that a poorly written cover letter or business letter can lead to failure in negotiations.