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1 of 9
MAP
AEA
SAY
• I AM THE OLDER BROTHER. I
MUST GIVE THE EXAMPLE TO MY
BROTHERS. I wOULD LIKE to
specialize IN INVESTMENT
PROJECT. EVERY TIME IS MORE
DIFFICULT TO FIND A JOB
RELATED PROJECTS. I HAVE BEEN
WORKING ON A JOB NOT
RELATED TO MY PROFESSION. I
DIDN´T FEEL GOOD SO I HAVE
DECIDED TO START AS AN
ASSISTANT IN A GREAT COMPANY
TO ACHIEVE BETTER
DEVELOPMENT AND THEN I´LL
STAY THERE
DO
• SHE IS CAUTIOUS. SHE
DOES NOT WANT TO
DISCLOSE HER
THOUGHTS OR
FEELINGS. SHE CARES
HER WORDS. SHE
LOOKS FOCUSED ON
HER GOALS.
THINK
• She THINKS SHE MUST
SET A GOOD EXAMPLE
TO HER BROTHERS. SHE
PUTS HER WORK
STABILITY BEFORE
FIGHTING FOR GET HER
DREAMS
FEEL
• SHE FEELS SOME
UNCERTAINTY FOR THE
FUTURE. SHE WANTS to
make a good impression
TO PEOPLE SO SHE
CARES HER WORDS
WHILE SHE IS TALKING
INSIGHTS
• I WAS SURPRISED
BECAUSE SHE HAD TWO
PREVIOUS JOBS WITH
BETTER PAYMENT AND
ALTHOUGH SHE
POSTULATED TO A JOB
WITH LESS PAYMENT
BUT BETTER CAREER
PROSPECTS
STAKEHOLDER
• SHE IS PRETTY YOUNG
AND VERY NICE
• SHE RECENTLY
GRADUATED AS AN
ECONOMIST. SHE IS
STUDYNG ENGLISH AS A
SECOND LANGUAGE,
SHE HAS COMPUTER
SKILLS AND SHE WANTS
TO BE A GOOD
MANAGER
NEEDS
• SHE NEEDS TO RELAX
AND HAVE FUN FOR A
WHILE
• SHE SHOULD TAKE A
SELF TEST AND
RETHINKING HER
GOALS SHE MUST
FIGHT FOR HER
DREAMS
INSIGHTS
• BECAUSE SHE WANTS
TO BE A VERY GOOD
MANAGER TO PROVIDE
HER FAMILY

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Empatice y defina aea

  • 2. SAY • I AM THE OLDER BROTHER. I MUST GIVE THE EXAMPLE TO MY BROTHERS. I wOULD LIKE to specialize IN INVESTMENT PROJECT. EVERY TIME IS MORE DIFFICULT TO FIND A JOB RELATED PROJECTS. I HAVE BEEN WORKING ON A JOB NOT RELATED TO MY PROFESSION. I DIDN´T FEEL GOOD SO I HAVE DECIDED TO START AS AN ASSISTANT IN A GREAT COMPANY TO ACHIEVE BETTER DEVELOPMENT AND THEN I´LL STAY THERE
  • 3. DO • SHE IS CAUTIOUS. SHE DOES NOT WANT TO DISCLOSE HER THOUGHTS OR FEELINGS. SHE CARES HER WORDS. SHE LOOKS FOCUSED ON HER GOALS.
  • 4. THINK • She THINKS SHE MUST SET A GOOD EXAMPLE TO HER BROTHERS. SHE PUTS HER WORK STABILITY BEFORE FIGHTING FOR GET HER DREAMS
  • 5. FEEL • SHE FEELS SOME UNCERTAINTY FOR THE FUTURE. SHE WANTS to make a good impression TO PEOPLE SO SHE CARES HER WORDS WHILE SHE IS TALKING
  • 6. INSIGHTS • I WAS SURPRISED BECAUSE SHE HAD TWO PREVIOUS JOBS WITH BETTER PAYMENT AND ALTHOUGH SHE POSTULATED TO A JOB WITH LESS PAYMENT BUT BETTER CAREER PROSPECTS
  • 7. STAKEHOLDER • SHE IS PRETTY YOUNG AND VERY NICE • SHE RECENTLY GRADUATED AS AN ECONOMIST. SHE IS STUDYNG ENGLISH AS A SECOND LANGUAGE, SHE HAS COMPUTER SKILLS AND SHE WANTS TO BE A GOOD MANAGER
  • 8. NEEDS • SHE NEEDS TO RELAX AND HAVE FUN FOR A WHILE • SHE SHOULD TAKE A SELF TEST AND RETHINKING HER GOALS SHE MUST FIGHT FOR HER DREAMS
  • 9. INSIGHTS • BECAUSE SHE WANTS TO BE A VERY GOOD MANAGER TO PROVIDE HER FAMILY