The document outlines what investors look for in a business plan. Investors want to understand the uniqueness of the venture, the company's operations and business model. They seek information on how the company will attain profitability through its revenue model and market analysis. Investors need to understand how funding will be used to increase revenues and profits. Financial projections must be supported and realistic. Management must demonstrate the experience and skills to implement the plan. Finally, investors need an exit strategy that shows potential for the business to be acquired or provide returns.