MARKETING
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This document discusses marketing and provides definitions and concepts related to marketing. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others." It also outlines the history of marketing approaches, why marketing is important, the marketing mix and process, and successful customer-driven marketing techniques like segmentation, targeting, and differentiation.
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Marketing presentation
Marketing is the activity or process set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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In these slides, you'll be able to highlight many of the basics of Marketing. Don't hesitate to contact me at any time!
01. introduction to marketing
This document provides an introduction and overview of marketing. It defines marketing as a process of identifying and meeting customer needs profitably. Key points covered include:
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- The marketing process includes understanding customer needs and the marketplace, designing a customer-driven strategy, preparing an integrated marketing plan and program, and capturing value from customers.
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Introduction to marketing
Greetings,
I hope you are fine, My Name is Abdul Had abi Siddiqui, Once again I I am here to share you My new presentation, " Introduction To Marketing" In this Slide I tell you the basic & easyly about the marketin,
I hope you like it,
Please follow me on twitter or subscribe on gmail
abdulhadianwar9998@gmail.com
@Abdulhadi_Sidd
Thanks
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Marketing presentation
Marketing is the activity or process set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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You can reach me via the following platforms:
https://twitter.com/saddamonline
http://www.facebook.com/saddamonline
http://www.linkedin.com/pub/saddam-siddiqui/13/97a/22a
http://www.youtube.com/saddamonline
http://saddamonline.blogspot.com/
Try to be peaceful and environmentally friendly | امن پسند اور ماحول دوست بننے کی کوشش کیجئے
Maketing management
A PPT RELATED TO BUSINESS STUDIES. CLASS 12TH
I HOPE IT MAY HELP YOU A LITTLE :)
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This document provides an introduction and overview of marketing. It defines marketing as a process of identifying and meeting customer needs profitably. Key points covered include:
- Marketing involves creating, promoting, and delivering goods and services to consumers and businesses.
- The marketing process includes understanding customer needs and the marketplace, designing a customer-driven strategy, preparing an integrated marketing plan and program, and capturing value from customers.
- Wants can become needs through commercials/ads or by convincing oneself a want is a need. Marketing helps translate needs and wants into demand for products and services.
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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
For more information, visit richardsaad.me
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Greetings,
I hope you are fine, My Name is Abdul Had abi Siddiqui, Once again I I am here to share you My new presentation, " Introduction To Marketing" In this Slide I tell you the basic & easyly about the marketin,
I hope you like it,
Please follow me on twitter or subscribe on gmail
abdulhadianwar9998@gmail.com
@Abdulhadi_Sidd
Thanks
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Marketing concept is a set of strategies that the firms adopt where they analyse the needs of their customers and implement strategies to fulfil those needs which will result in an increase in sales, profit maximisation and also beat the existing competition.
The marketing concept has been widely used by companies all over the world in the present age, but the situation was not the same earlier. As per this concept, it is said that for an organisation to satisfy the objectives of the organisation, the needs and wants of the customer should be satisfied. This theory was first mentioned in Adam Smith’s book “The Wealth of Nations” in 1776 but came into widespread use only 200 years later.
Therefore, marketing can be said as a process of acquiring customers andmaintaining relations with them and at the same time matching needs and wants with the services or product offered by the organisation, which ensures that the organisation will become profitable.
What are Needs, Wants and Demand
Marketing concept focuses on the needs, wants and demands of customers. Let us understand them in brief.
1. Needs:
Needs are basic requirements that enable a healthy and active life. If needs are not fulfilled, it will result in the dysfunction of the system, which can result in disability or death. It can be objective as well as physical as in need of food, water and shelter.
2. Wants:
Wants are something that is desired by the person. These are not required for day to day functioning. Wants are not necessary for basic survival and are mostlymoulded by cultural influence.
3. Demands:
When the needs and wants are supported by an ability to pay, it becomes a demand.
Types of Marketing Concept
Five types of marketing concepts are as follows:
1. Production Concept
2. Product Concept
3. Selling concept
4. Marketing concept
5. Societal marketing concept
Production Concept
This concept was based on the assumption that customers are primarily interested in products which are accessible and affordable. This concept was introduced at a time when business was focused mainly on production. It says that a business will be able to lower costs by producing more quantity or mass production of goods
BUS 620 -L1 (1).pdf
This document provides an overview of marketing presented by Dr. Md Tamhid Ul Islam. It begins with his introduction and credentials. Then, it defines marketing using quotes from Kotler and Armstrong and the AMA. It outlines the marketing process of creating value for customers and capturing value in return. Key aspects of the process are understanding customer needs, designing a customer-driven strategy, implementing an integrated marketing program using the 4Ps, engaging customers to build relationships, and capturing value from customers. Relationship building tactics like loyalty programs and CRM are also discussed. The document concludes with capturing value through customer lifetime value and equity.
Unit 1-pgdm introductionto-marketing_drsanjeevtandon
This document provides an overview and introduction to marketing concepts. It discusses the evolution of marketing from production and sales eras to the current marketing era. Key concepts covered include the marketing mix (4Ps), customer orientation, exchange and utility, needs and demand, and different company orientations towards marketing. The document also introduces marketing management processes, dynamics of marketing in modern business environments, and expands the traditional marketing mix (4Ps) to include related concepts like the 4Cs from a customer perspective.
marketing managing profitable customer relationship
This document discusses the key concepts and principles of marketing. It defines marketing as creating value for customers and building strong customer relationships to capture value in return. It covers understanding customer needs and the marketplace, designing a customer-driven marketing strategy through market segmentation and value propositions, developing integrated marketing programs using the marketing mix, building customer relationships through satisfaction and loyalty, and capturing value from customers over their lifetime. It also discusses new developments in marketing like digital technologies, globalization, ethics and social responsibility, and the growth of not-for-profit marketing.
Wats marketing
This document discusses key concepts in marketing including:
1. Traditional definitions of marketing focus on selling and managing customer relationships, but marketing also involves creating value and profitable relationships.
2. The marketing process involves understanding customer needs, designing a customer-driven strategy, implementing an integrated program, building customer relationships, and capturing value.
3. Understanding customer needs involves analyzing their wants, demands, and satisfaction in the marketplace. The strategy should determine which customers to serve and how to best serve them.
Wats marketing
This document discusses key concepts in marketing including:
1. Traditional definitions of marketing focus on selling and managing customer relationships, but marketing also involves creating value and profitable relationships.
2. The marketing process involves understanding customer needs, designing a customer-driven strategy, implementing an integrated program, building customer relationships, and capturing value.
3. Understanding customer needs involves analyzing their wants, demands, and satisfaction in the marketplace. The strategy should determine which customers to serve and how to best serve them.
The nature and scope of marketing
This document provides an overview of the nature and scope of marketing. It discusses the history of marketing from early barter systems to the rise of specialized sellers and businesses. Marketing is defined from several perspectives focusing on satisfying customer needs through exchange. The document also outlines the development of different marketing orientations over time from a production focus to a modern customer-centric marketing concept. Overall, the summary emphasizes that marketing involves understanding customers and creating value for both customers and organizations.
Creating Customer Value And Engagement
This document outlines the key principles of marketing including:
1) Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return.
2) Understanding customer needs, wants, demands and the marketplace is essential for developing a customer-driven marketing strategy that involves segmenting markets and choosing a value proposition.
3) An integrated marketing plan uses the marketing mix of product, price, promotion and place to implement the strategy and build customer relationships through delivering superior customer value and satisfaction.
Similar to MARKETING (20)
principles-of-marketing1-1286188982-phpapp02-converted.pptx
principles-of-marketing1-1286188982-phpapp02-converted.pptx
Unit 1-pgdm introductionto-marketing_drsanjeevtandon
Unit 1-pgdm introductionto-marketing_drsanjeevtandon
marketing managing profitable customer relationship
marketing managing profitable customer relationship
MARKETING
- 1. BY:- MADHU SHREE(15) KANCHAN KIRAN(05) GULAM MUSTAFA(04) SHAHID ALI(13)
- 2. INTRODUCTION • Marketing is about identifying and meeting human need. • The management process through which goods and services move from concept to the customer. • Marketing satisfies these needs and wants through exchange processes and building long- term relationships.
- 3. DEFINITION “The term Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others” is known as Marketing. P.K “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” AMERICAN
- 4. HISTORY EARLIER APPROACH CONTEMPORARY APPROACH • The Production concept • The Product concept • The Selling concept • The Marketing concept • The Holistic concept • Relationship marketing • Business marketing • Societal marketing • Branding Making a sale- ”telling & selling” Satisfying customer needs
- 5. Why Marketing is important Sellers’ markets Buyers’ markets
- 7. MARKETING MIX • Marketing mix includes the coordination of 4 elements called 4P’s of marketing.
- 8. Five Successful Marketing Techniques • Keep Adding Something New • Become a Valuable Resource • Separate Yourself from Your Competition • Promote the End Result • Anticipate Change
- 9. Customer-Driven Marketing Strategy • To be successful, firms must engage in: • Market segmentation • Market targeting • Differentiation • Positioning
- 10. SUMMARY • Marketing encompasses everything from statistical analysis of your customers and programs to how you answer the phone and talk about your programs. • Marketing helps your customers find what you have to offer. Because Extension exists to serve the people of North Carolina, marketing it part of how we meet our mission. It’s everyone’s job!