This document discusses marketing and provides definitions and concepts related to marketing. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others." It also outlines the history of marketing approaches, why marketing is important, the marketing mix and process, and successful customer-driven marketing techniques like segmentation, targeting, and differentiation.

1. BY:- MADHU SHREE(15)
KANCHAN KIRAN(05)
GULAM MUSTAFA(04)
SHAHID ALI(13)

2. INTRODUCTION
• Marketing is about identifying and meeting
human need.
• The management process through which goods
and services move from concept to the customer.
• Marketing satisfies these needs and wants
through exchange processes and building long-
term relationships.

3. DEFINITION
“The term Marketing is defined as a social and
managerial process by which individuals and groups
obtain what they need and want through creating,
offering and exchanging products of value with
others” is known as Marketing. P.K
“Marketing is an organizational function and a set of
processes for creating, communicating and
delivering value to customers and for managing
customer relationships in ways that benefit the
organization and its stakeholders.” AMERICAN

4. HISTORY
EARLIER APPROACH CONTEMPORARY APPROACH
• The Production concept
• The Product concept
• The Selling concept
• The Marketing concept
• The Holistic concept
• Relationship marketing
• Business marketing
• Societal marketing
• Branding
Making a sale-
”telling &
selling”
Satisfying
customer needs

5. Why Marketing is important
Sellers’
markets
Buyers’
markets

6. PROCESS OF MARKETING

7. MARKETING MIX
• Marketing mix includes the coordination of 4
elements called 4P’s of marketing.

8. Five Successful Marketing Techniques
• Keep Adding Something New
• Become a Valuable Resource
• Separate Yourself from Your Competition
• Promote the End Result
• Anticipate Change

9. Customer-Driven Marketing Strategy
• To be successful, firms must engage in:
• Market segmentation
• Market targeting
• Differentiation
• Positioning

10. SUMMARY
• Marketing encompasses everything from
statistical analysis of your customers and
programs to how you answer the phone and talk
about your programs.
• Marketing helps your customers find what you
have to offer. Because Extension exists to serve
the people of North Carolina, marketing it part
of how we meet our mission. It’s everyone’s job!