"Why is marketing important ?" Helps to define marketing importance. MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER (14 EDITION)__ CHAPTER 1[DEFINING MARKETING FOR THE 21ST CENTURY] DISCLAIMER These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com) Presentation By: AJEET KUMAR

2. MARKETING HELPS IN :-
 Introduction and acceptance of new product
 Inspire enhancements in existing product
#MARKETING IMPORTANCE

3. MARKETING
CREATE JOBS
#MARKETING IMPORTANCE

4. CEO RECOGNISE THE ROLE OF
MARKETING IN BUILDING STRONG
BRAND AND LOYAL CUSTOMER

5. MARKETER DECIDES
WHAT TO DESIGN ?
WHAT PRICE TO SET ?
WHAT TO SELL ?
HOW MUCH TO INVEST ?

6. BIG CHANGE
IN THE
WORLD OF
MARKETING

7. MEDIA MARKETING

8. Importance of marketing
Marketer decides

9. CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search



Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla

10. PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
kumarajeet50@gmail.com

11. THANK
YOU