The document outlines various business consulting services provided by Cross Financial Group based in Lincoln, Nebraska. The services include business planning, mystery shopping, staff development, customer satisfaction surveys, research, branding and logo development, and advertising. Cross Financial Group assists businesses with management surveys, action planning, customer experience evaluations, training programs, market research, branding, and promotional campaigns.
The document provides an overview of Kris Salazar's experience planning and managing various events including trade shows, user conferences, seminars, meetings, and other corporate events. It lists their relevant skills such as project management, organization, collaboration, and relationship building. Details are given about Kris's experience planning events of different sizes, types, and industries as well as managing aspects like budget, logistics, marketing, and post-event analysis. Contact information is included at the end.
Jessica Yang has experience providing advertisement strategy and copywriting for large products valued between 10 to 50 million NT dollars. She has expertise in developing website structures, digital content, membership programs, and database collections. Her services also include implementing digital marketing campaigns like e-newsletters, developing new brands and products, retail marketing, and e-commerce solutions. She analyzes customer data and tracks returns on investment and campaign performance.
Kurtis P. Alward is seeking a digital marketing management role focused on search engine marketing. He has over 10 years of experience as an SEM consultant and client manager. He has managed PPC accounts, optimized websites, reported on analytics and PPC data, and improved client revenues. He also has experience in account management, PPC campaign management, competitive analysis reporting, and basic web development. He holds a Bachelor's degree in Marketing Management from Champlain College.
- Why domain name is important?
- Basic concept on Website their Development Process
- Essential HTML Tags for SEO
- Understanding website usability and accessibility
- SEO hindrances - Frames, Flash, JavaScript navigation systems
- Website Navigation & Architecture
- Permalink Structure
- Creating a search engine friendly website
- Domain Selection Process
Digital Marketing for Business - DMFB Raleigh 2014 Trade ShowOTT Business
Digital Marketing for Business Trade show that will be at the Raleigh Convention Center May 6 to 8 2014. Event summary, key activities, and descriptions of the 35 volunteer committees that run the conference.
Hamza Siddique is a SEO professional seeking a position in an IT company focused on SEO and SMM. He has over 1.5 years of experience in SEO, SMM, and event management. His skills include on-page and off-page SEO, social media marketing, content creation, and link building strategies. He has optimized several websites and achieved higher search rankings.
The document outlines various business consulting services provided by Cross Financial Group based in Lincoln, Nebraska. The services include business planning, mystery shopping, staff development, customer satisfaction surveys, research, branding and logo development, and advertising. Cross Financial Group assists businesses with management surveys, action planning, customer experience evaluations, training programs, market research, branding, and promotional campaigns.
The document provides an overview of Kris Salazar's experience planning and managing various events including trade shows, user conferences, seminars, meetings, and other corporate events. It lists their relevant skills such as project management, organization, collaboration, and relationship building. Details are given about Kris's experience planning events of different sizes, types, and industries as well as managing aspects like budget, logistics, marketing, and post-event analysis. Contact information is included at the end.
Jessica Yang has experience providing advertisement strategy and copywriting for large products valued between 10 to 50 million NT dollars. She has expertise in developing website structures, digital content, membership programs, and database collections. Her services also include implementing digital marketing campaigns like e-newsletters, developing new brands and products, retail marketing, and e-commerce solutions. She analyzes customer data and tracks returns on investment and campaign performance.
Kurtis P. Alward is seeking a digital marketing management role focused on search engine marketing. He has over 10 years of experience as an SEM consultant and client manager. He has managed PPC accounts, optimized websites, reported on analytics and PPC data, and improved client revenues. He also has experience in account management, PPC campaign management, competitive analysis reporting, and basic web development. He holds a Bachelor's degree in Marketing Management from Champlain College.
- Why domain name is important?
- Basic concept on Website their Development Process
- Essential HTML Tags for SEO
- Understanding website usability and accessibility
- SEO hindrances - Frames, Flash, JavaScript navigation systems
- Website Navigation & Architecture
- Permalink Structure
- Creating a search engine friendly website
- Domain Selection Process
Digital Marketing for Business - DMFB Raleigh 2014 Trade ShowOTT Business
Digital Marketing for Business Trade show that will be at the Raleigh Convention Center May 6 to 8 2014. Event summary, key activities, and descriptions of the 35 volunteer committees that run the conference.
Hamza Siddique is a SEO professional seeking a position in an IT company focused on SEO and SMM. He has over 1.5 years of experience in SEO, SMM, and event management. His skills include on-page and off-page SEO, social media marketing, content creation, and link building strategies. He has optimized several websites and achieved higher search rankings.
Get Interactive team is a dynamic team of digital experts, focusing primarily on achieving business and communication-relevant results in the field of digital advertising and marketing. Our data-driven approach, a broader understanding of a complex digital environment and the overall speed have helped many companies in achieving outstanding results.
Since 2008 strong regional presence with offices in Slovenia and Croatia and many partners in CEE.
This document discusses various tools and techniques for sourcing new leads. It begins by outlining how many new leads are needed each month to produce a certain number of sales meetings and closes. It then discusses common and less obvious lead sources like website inquiries, content downloads, and extracting visitor data from analytics. Several sections explore methods for sourcing leads online through search techniques and extracting contact information. It also covers best practices for purchasing lead lists and leveraging premium content for lead generation. The document concludes by emphasizing defining your target audience, using multiple lead sources consistently.
Here's the presentation for the "Lift Off with LinkedIn" class that I put together for the Fairfax County Public Schools' Adult and Continuing Education program.
This document outlines a digital marketing plan to promote tourism from India to Sri Lanka. The plan proposes using search engine optimization, pay-per-click advertising, social media marketing, and remarketing. The goals are to increase traffic to Sri Lanka tourism websites, generate more tourism inquiries from India, and ultimately boost tourism between the two countries through digital strategies.
This document provides an overview of Srinivas Rowjee Cuddapah's digital marketing capabilities across various domains such as real estate, education, sports, SaaS, and ecommerce. It details experience with search engine optimization, paid search, social media, email marketing, and display advertising. Specific expertise includes Google AdWords, Facebook ads, content strategy, and tracking ROI. The minimum monthly spend is Rs. 10 lacs and billing is a minimum of $5,000 or INR 3 lacs per month on a 6 month contract.
Jennifer Williams has over 10 years of experience in online marketing roles, most recently as Strategic Marketing Manager at Harbor Group Management where she oversees marketing for 75+ apartment communities. Prior to that she was Senior Search Engine Marketing Analyst at Homes.com and ForRent.com, where she led online marketing teams with annual budgets up to $4 million. She has expertise in areas such as pay-per-click advertising, search engine optimization, social media, and analytics tools like Google Analytics.
This document discusses four top tools for content marketers: BuzzSumo for analyzing content topics, competitors, and influencers; HubSpot as an inbound marketing and sales platform to grow traffic, convert leads, and build customers; ClearVoice as a content marketing platform and marketplace to identify influencers, analyze competitors, and employ best practices; and Canva for creating graphics without design experience through its online image creation tools, free stock photos, and educational resources.
Conversion Rate Optimization from Answers to Actions with Andy CrestodinaOrbit Media Studios
Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers.
So why do visitors take action? What makes them stay, read, believe and click?
This presentation is a breakdown of the major factors in terms you maybe haven’t heard before. For the first time, Andy will demonstrate the Orbit process for conversion optimization.
Why most websites fail today, according to 12 years of research
How and where to use the two kinds of evidence
How to create a conversion map that guides visitors thoughts and action
You’ll have new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search RankingsOrbit Media Studios
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
• Find clues into what topics are semantically linked to each other
• Target topics, not just phrases, through writing (Semantic Search)
• Incorporate natural language into your content (voice search, answer boxes)
• Make visitors happy in ways that make Google happy (user interaction signals)
You're about to learn the step-by-step process for semantic search optimization each of the specific actions in SEO that will future-proof your search engine rankings.
As of September 2016, Snapchat is reporting 150 million daily users (more than Twitter) and is expected to go by 27% in the next year. But how to use Snapchat for Marketing is a tricky one, because of the platform's limitations. This presentation shows you how to master Snapchat and what marketing options it offers you.
Snapchat and other young social networks are rewriting the rules of online engagement by focusing on intimacy, authenticity, and ephemeral experiences. These networks prioritize visual content, personal interactions, and giving users control over their experience in ways that feel more "real" than traditional social media. The document outlines six principles for social media success as demonstrated by Snapchat: make promises and keep them, use striking visuals, break through noise, offer intimacy, give users choice and involvement, and maintain authenticity.
Cutting Through Candidate Clutter with Visual StorytellingJWTINSIDE
Did you know that 90% of information transmitted to the brain is visual?
Is your target audience a bored audience? Join us for an eye-opening discussion on how to re-engage candidates through visual storytelling. Learn how you can use photos, videos and infographics to build a powerful employer brand across all social channels. It's more than pretty pictures; candidates respond better to visual storytelling.
Recruiters, talent acquisition managers, human resources professionals and other marketers who are looking to stay on top of HR industry trends will benefit most from this webinar.
http://jwti.co/UEtyJW9
Conquer content - How to Create Effective Content at Every Stage of the Buyer...Matthew Penchuk
This document discusses how to create effective content at every stage of the buyer's journey. It recommends understanding the buyer's journey, developing buyer personas, aligning keywords with personas and the journey, and creating premium content tailored to each persona and stage. Specifically, it advises mapping keywords to personas and the stages of awareness, consideration, and decision to assign pages and create blog topics. The goal is to attract visitors, convert them to leads, and close them as customers with targeted content.
How to create a great whiteboard video on the cheapdukerevard
I was tasked with getting the word out about new software my company had developed. I decided to go with a series of 3 whiteboard videos, each no longer than 2 minutes in length. Here was my process…
Shlomi Ron provided our vision for visual storytelling. The drivers for the current content explosion: Global Internet adoption, the emergence of social media and adoption of mobile devices. He also reviewed the evolution of storytelling frameworks from the early 1880’s to our homegrown 9-Step Visual Storytelling Framework. The visual storytelling examples, such as the 2013’s Dove Real Beauty Sketches’ campaign – helped our audience to see the principles I talked about come to life. Finally, I presented how the visual storytelling ecosystem looks like to paint a clear picture of the space and the opportunities it holds. Shlomi Ron presented at Visual Storytelling Summit 2016.
The Power of Visual Storytelling for EducationRobin Richards
A theme based presentation on how visual storytelling could be used in an educational context.
Presented as part of the WOW 12 Virtual Technology Conference.
Advanced Content Marketing & SEO: How to Publish More and Rank HigherAndy Crestodina
The art of delegation, collaboration and repurposing. These are advanced content marketing tactics for search engine optimization (SEO) for people who want to publish more content and rank higher in search. Learn how to...
• Turn your sent mail into high ranking articles
• Delegate repeatable tasks to virtual assistants
• Update older content for higher rankings and more traffic
• Support the URLs that need it most with targeted links in roundup contributions
Recommended for bloggers and marketers with 5+ years of experience, or anyone who wants to level up their content marketing and SEO skills.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
JESS3’s shares our thoughts on the key elements and mechanisms of visual storytelling.
At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story. Gone are the days of branded marketing: storytelling is now about telling the definitive narrative about an issue or topic in a wholistic way -- the state of, the evolution of, the future of. And it is in this context that brands will most successfully communicate with their consumer.
Originally presented at Oklahoma City’s Ad Club on 6/13/12.
I explore my journey of discovering Visual Storytelling and Data visualization. I look at how social media has provided building blocks to create new and exciting experience.
Get Interactive team is a dynamic team of digital experts, focusing primarily on achieving business and communication-relevant results in the field of digital advertising and marketing. Our data-driven approach, a broader understanding of a complex digital environment and the overall speed have helped many companies in achieving outstanding results.
Since 2008 strong regional presence with offices in Slovenia and Croatia and many partners in CEE.
This document discusses various tools and techniques for sourcing new leads. It begins by outlining how many new leads are needed each month to produce a certain number of sales meetings and closes. It then discusses common and less obvious lead sources like website inquiries, content downloads, and extracting visitor data from analytics. Several sections explore methods for sourcing leads online through search techniques and extracting contact information. It also covers best practices for purchasing lead lists and leveraging premium content for lead generation. The document concludes by emphasizing defining your target audience, using multiple lead sources consistently.
Here's the presentation for the "Lift Off with LinkedIn" class that I put together for the Fairfax County Public Schools' Adult and Continuing Education program.
This document outlines a digital marketing plan to promote tourism from India to Sri Lanka. The plan proposes using search engine optimization, pay-per-click advertising, social media marketing, and remarketing. The goals are to increase traffic to Sri Lanka tourism websites, generate more tourism inquiries from India, and ultimately boost tourism between the two countries through digital strategies.
This document provides an overview of Srinivas Rowjee Cuddapah's digital marketing capabilities across various domains such as real estate, education, sports, SaaS, and ecommerce. It details experience with search engine optimization, paid search, social media, email marketing, and display advertising. Specific expertise includes Google AdWords, Facebook ads, content strategy, and tracking ROI. The minimum monthly spend is Rs. 10 lacs and billing is a minimum of $5,000 or INR 3 lacs per month on a 6 month contract.
Jennifer Williams has over 10 years of experience in online marketing roles, most recently as Strategic Marketing Manager at Harbor Group Management where she oversees marketing for 75+ apartment communities. Prior to that she was Senior Search Engine Marketing Analyst at Homes.com and ForRent.com, where she led online marketing teams with annual budgets up to $4 million. She has expertise in areas such as pay-per-click advertising, search engine optimization, social media, and analytics tools like Google Analytics.
This document discusses four top tools for content marketers: BuzzSumo for analyzing content topics, competitors, and influencers; HubSpot as an inbound marketing and sales platform to grow traffic, convert leads, and build customers; ClearVoice as a content marketing platform and marketplace to identify influencers, analyze competitors, and employ best practices; and Canva for creating graphics without design experience through its online image creation tools, free stock photos, and educational resources.
Conversion Rate Optimization from Answers to Actions with Andy CrestodinaOrbit Media Studios
Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers.
So why do visitors take action? What makes them stay, read, believe and click?
This presentation is a breakdown of the major factors in terms you maybe haven’t heard before. For the first time, Andy will demonstrate the Orbit process for conversion optimization.
Why most websites fail today, according to 12 years of research
How and where to use the two kinds of evidence
How to create a conversion map that guides visitors thoughts and action
You’ll have new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search RankingsOrbit Media Studios
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
• Find clues into what topics are semantically linked to each other
• Target topics, not just phrases, through writing (Semantic Search)
• Incorporate natural language into your content (voice search, answer boxes)
• Make visitors happy in ways that make Google happy (user interaction signals)
You're about to learn the step-by-step process for semantic search optimization each of the specific actions in SEO that will future-proof your search engine rankings.
As of September 2016, Snapchat is reporting 150 million daily users (more than Twitter) and is expected to go by 27% in the next year. But how to use Snapchat for Marketing is a tricky one, because of the platform's limitations. This presentation shows you how to master Snapchat and what marketing options it offers you.
Snapchat and other young social networks are rewriting the rules of online engagement by focusing on intimacy, authenticity, and ephemeral experiences. These networks prioritize visual content, personal interactions, and giving users control over their experience in ways that feel more "real" than traditional social media. The document outlines six principles for social media success as demonstrated by Snapchat: make promises and keep them, use striking visuals, break through noise, offer intimacy, give users choice and involvement, and maintain authenticity.
Cutting Through Candidate Clutter with Visual StorytellingJWTINSIDE
Did you know that 90% of information transmitted to the brain is visual?
Is your target audience a bored audience? Join us for an eye-opening discussion on how to re-engage candidates through visual storytelling. Learn how you can use photos, videos and infographics to build a powerful employer brand across all social channels. It's more than pretty pictures; candidates respond better to visual storytelling.
Recruiters, talent acquisition managers, human resources professionals and other marketers who are looking to stay on top of HR industry trends will benefit most from this webinar.
http://jwti.co/UEtyJW9
Conquer content - How to Create Effective Content at Every Stage of the Buyer...Matthew Penchuk
This document discusses how to create effective content at every stage of the buyer's journey. It recommends understanding the buyer's journey, developing buyer personas, aligning keywords with personas and the journey, and creating premium content tailored to each persona and stage. Specifically, it advises mapping keywords to personas and the stages of awareness, consideration, and decision to assign pages and create blog topics. The goal is to attract visitors, convert them to leads, and close them as customers with targeted content.
How to create a great whiteboard video on the cheapdukerevard
I was tasked with getting the word out about new software my company had developed. I decided to go with a series of 3 whiteboard videos, each no longer than 2 minutes in length. Here was my process…
Shlomi Ron provided our vision for visual storytelling. The drivers for the current content explosion: Global Internet adoption, the emergence of social media and adoption of mobile devices. He also reviewed the evolution of storytelling frameworks from the early 1880’s to our homegrown 9-Step Visual Storytelling Framework. The visual storytelling examples, such as the 2013’s Dove Real Beauty Sketches’ campaign – helped our audience to see the principles I talked about come to life. Finally, I presented how the visual storytelling ecosystem looks like to paint a clear picture of the space and the opportunities it holds. Shlomi Ron presented at Visual Storytelling Summit 2016.
The Power of Visual Storytelling for EducationRobin Richards
A theme based presentation on how visual storytelling could be used in an educational context.
Presented as part of the WOW 12 Virtual Technology Conference.
Advanced Content Marketing & SEO: How to Publish More and Rank HigherAndy Crestodina
The art of delegation, collaboration and repurposing. These are advanced content marketing tactics for search engine optimization (SEO) for people who want to publish more content and rank higher in search. Learn how to...
• Turn your sent mail into high ranking articles
• Delegate repeatable tasks to virtual assistants
• Update older content for higher rankings and more traffic
• Support the URLs that need it most with targeted links in roundup contributions
Recommended for bloggers and marketers with 5+ years of experience, or anyone who wants to level up their content marketing and SEO skills.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
JESS3’s shares our thoughts on the key elements and mechanisms of visual storytelling.
At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story. Gone are the days of branded marketing: storytelling is now about telling the definitive narrative about an issue or topic in a wholistic way -- the state of, the evolution of, the future of. And it is in this context that brands will most successfully communicate with their consumer.
Originally presented at Oklahoma City’s Ad Club on 6/13/12.
I explore my journey of discovering Visual Storytelling and Data visualization. I look at how social media has provided building blocks to create new and exciting experience.
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
Make a Bigger Impact with Visual StorytellingRoshani Kothari
Gisele McAuliffe, President of Bigger Impact, and Eniola Mafe, Program Manager of the Niger Delta Partnership Initiative Foundation, discussed how they collaborated on a project to capture powerful images about the impact of their organization's work and how they have been able to leverage these images for communications and fundraising.
Words + Pictures: Content Marketer’s Guide to Visual Storytelling | Annotat...Buddy Scalera
Visual Content Strategy presentation delivered at the Content Marketing World 2015 by Buddy Scalera. Views here are my own and do not necessarily represent those of my employer, Content Marketing World, or anyone else.
Annotated Version includes modifications to prepare it for Slideshare and ebooks.
http://www.buddyscalera.com
Grok is (c) 2011 Buddy Scalera & Pat Quinn. Do not use without permission.
SearchLove London 2016 | Jessica Gioglio | Make Your Marketing Memorable With...Distilled
Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000x faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Based on Jessica's book “The Power of Visual Storytelling,” this talk shows you how to use visuals and rich media to spark engagement, inspire brand advocacy, and deliver remarkable customer experiences. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries.
Your PowerPoint sucks Learn Visual StorytellingMark Gibson
Powerpoint in its most common form is boring and bullets suck.
Learn to use visuals, storytelling technique and imagery to communicate big ideas in moments.
Lots of useful ideas in this presentation.
BrightEdge Share15 - S302: Beyond the Algorithm – Advanced SEO & Technical Tr...BrightEdge Technologies
This document discusses technical SEO and how it relates to dynamic websites. It notes that technical SEO touches many areas like site architecture, content strategy, and results measurement. The key points are that Google can now crawl dynamic content and execute JavaScript, rendering the full DOM rather than just the HTML source. This means technical SEO remains important for performance, and is critical to the success of content campaigns on dynamic sites. Proper technical implementation allows dynamic and engaging content to be discoverable by search engines.
The Ultimate Website Development RoadmapAdina Zaiontz
The document outlines a 10-step roadmap for redesigning a website:
1) Research competitors to gather ideas.
2) Determine functional and content requirements.
3) Assemble a web development team.
4) Create wireframes and a site map.
5) Develop content and collect images/videos.
6) Design visual aspects like colors, fonts and layout.
7) Program the site by adding functionality.
8) Test the beta version for bugs.
9) Launch the new site and promote it.
10) Perform ongoing SEO and maintenance.
Learn the most important things to do when building or revising a website. Step-by step through each of the five phases: planning, content creation, building, marketing and analyzing. Presented at ISV Con 2013 in Reno, NV.
At AdLift, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in the search engine marketing, display advertising, and search engine optimization space.
ESP Instant Solutions introduced itself in the Pakistani market in 2005. The plan was to compete in the market with some unique concepts and ideas. The focus of ESP Instant Solutions was to give quality and latest features to its clients from beginning.
We support our clients in improvement of their business instead of getting business from them.
This document outlines the process for developing a brand and website. It begins with discovery activities like workshops to define brand attributes and audience. This informs a creative brief. User research and information architecture help design the user experience. Concepts and mockups are made before development, testing and launch. The process involves discovery, design, development and testing across digital channels like the website, videos and collateral.
This digital media overview was presented to Entrepreneur's EDGE on November 15, 2012. It covers website design, search engine optimization, paid search, email marketing, mobile and social media.
Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack.pdfSearch Engine Journal
Running an ecommerce business?
How many apps have you added to your site to improve customer experience?
A handful, you say?
Maybe not enough?
It's easy to keep adding new apps geared toward improving your customer's user experience, increasing sales, etc.
But with so many bells and whistles, marketers can lose track of their focus!
Let’s cut down the laundry list of apps in your ecommerce site's ecosystem with a 360-degree strategy with one goal in mind: driving revenue.
Watch Bridgeline's ecommerce product and marketing experts, Shreyas Kamath and Victoria Lindsay, as they walk you through the important aspects of your site that help attract traffic and convert visitors into customers.
Learn how to choose the right plugins and apps to:
- Drive traffic.
- Boost conversions.
- Raise your average order value.
Ecommerce sites perform slowly and poorly when their Marketing tech stack isn't optimized, slowing growth.
Discover how to wade through the sea of website apps and find the right solutions for your business.
Relevance Yacht in conjunction with Relevance Web Marketing has run a seminar for the Young Professionals in Yachting in Monaco exploring the evolution of digital marketing in the Yachting Industry.
Read 26 slides including impressive digital facts in 2016, a timeline of digital yacht marketing, past present and future of digital marketing, SEO & the Google Algorithm in 2016, some great digital marketing methods to increase conversions, top marketing channels for UK, 10 website tools for digital marketing, 5 amazing ways to produce content, common digital marketing mistakes and misconceptions, how to measure your results, yachting photography and video, and the workshop.
Contact rumble@relevanceweb.com for any questions or leave some comments below.
This document summarizes Brian Johnson's skill competencies and experience. He has advanced skills in graphic design, digital media, software including Adobe and Microsoft Office, and business operations. He has over 15 years of experience in management roles and consulting for small businesses where he improved operations, increased profits, and drove growth. Brian holds a degree in Architectural Design and Computer Information Systems.
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALOREkirandm3904
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
www.nidmindia.com
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.
www.nidmindia.com
Chicago Website Personalization Strategy WorkshopOptimizely
This document provides an overview of Rise Interactive, an agency focused on media, analytics, and customer experience. It summarizes Rise's services including interactive investment management, customer insights, business intelligence, and personalization. The document discusses the importance of personalization and how Rise helps clients implement strategies through audits, testing, identifying the right audiences, and providing relevant experiences. It provides examples of how data can be used to fuel content strategies and create effective user personas. Finally, it addresses some common myths about personalization.
- The document is a presentation on search engine marketing (SEM) masterclass. It will cover optimizing website ranking in search engines, performing keyword research and benchmarks, implementing best practice SEO, link building strategies, paid search campaigns, managing paid search budgets, ad copywriting, and measuring SEM success. The training will take place from 9am to 5pm with breaks at 10:30am, 12:30-1:30pm, and 3pm. The presenter has over 15 years of training experience.
This document discusses Connaxis's integrated marketing approach and products. It provides information on Connaxis's strategic planning, digital marketing strategies, creative design, development services, hosting services, and customer support. The document outlines Connaxis's full range of integrated marketing and web development solutions to strategically manage a company's online presence and brand through various online and social media channels.
This document provides information about an advanced digital marketing course offered by Lsk systems. The course includes 29 modules covering topics such as SEO, social media marketing, paid advertising, content marketing, email marketing, and more. It is aimed at professionals, job seekers and entrepreneurs who want to learn digital marketing strategies. The course fee is 20,000 INR and includes personalized mentorship to help students explore the digital world of branding and marketing.
Kicking Web Butt - Small Business Web Strategy PlanningEd Wu
This presentation provides an overview of most aspects of web for entrepreneurs and business owners. It provides a quick guide through all aspects of web from personnel, development, marketing strategy and optimizing. It has resources and links to helpful sites and tools. You can view more content on www.THINKademic.com
One more thing - the header font did not come through correctly. It original is not quite in a comic font but it'll have to do. Be sure to drop by www.thinkademic.com for more web resources for entrepreneurs.
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...Skyword Inc.
The document discusses best practices for developing an effective content marketing strategy. It recommends mapping content to the buyer's journey and customer questions. Key aspects of a content strategy include defining goals, creating different types of content, distributing through paid, owned and earned channels, focusing on subscriptions, and measuring ROI. The framework outlines steps for content planning, production, distribution and optimization based on data.
The document outlines steps for developing an internet marketing strategy, including creating a keyword strategy, optimizing a website for search engine results, creating content like blogs and offers, promoting content on social media, converting website traffic into leads, nurturing leads with targeted messaging, optimizing for mobile viewing, and analyzing and refining strategies based on metrics. The overall goal is to drive relevant traffic and leads to a business website through search engine optimization and content marketing.
What do top manufacturing companies put on their websites?Orbit Media Studios
This document outlines 7 best practices for manufacturing company websites based on a presentation given in Month, Year. It discusses having a descriptive homepage headline (51% of sites don't), placing social icons at the bottom of pages (not the header), using descriptive title tags (22% of sites just say "Home"), avoiding slideshows and carousels (47% of sites still use them), using descriptive navigation labels (83% don't), including supportive evidence like testimonials (84% are missing it), and using specific calls to action (89% just say generic things like "Learn More"). The document provides examples and statistics for each best practice.
The Tools (and The Process) for Fast, Effective Content MarketingOrbit Media Studios
- The document presents an overview of various content marketing tools used in an organization's marketing technology (MarTech) stack, organized into categories for topics like analytics, content creation, publishing, email promotion, social media, and lead generation.
- It provides examples of specific tools used for tasks like analyzing content performance, researching topics, creating and optimizing content, publishing content, tracking email campaigns, scheduling social media posts, monitoring PR mentions, and measuring the impact of video.
- The presentation concludes by emphasizing the importance of understanding how audiences interact with content onsite through analytics tools and by offering to help with any other questions.
This document discusses best practices for engineering and construction company websites. It analyzes data on what top companies in these industries include on their websites. Some of the key findings include that only 46% have descriptive headlines on their homepage, 26% include social media icons in the header, and 41% have full-screen looping videos on their homepage. The document provides recommendations such as using more descriptive navigation labels instead of generic ones, showing people and team member bios prominently, and including specific calls to action rather than generic ones like "learn more". It emphasizes the importance of including supportive evidence like testimonials and client logos.
This document summarizes key strategies for creating high-performing content. It discusses using visual elements like charts, diagrams and videos throughout content to increase engagement. It recommends including quotes from experts and contributors in articles to improve quality and social reach. The document also covers using lead magnets and optimized landing pages to generate leads. Specific tactics covered include using prominent promises and proof on landing pages, as well as writing compelling calls-to-action that outline the specific action and value to the user.
After careful analysis of the websites of the top financial services companies, we are presenting the UX best practices (or at least common practices) so we can all compare, contrast and find opportunities.
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
This document outlines how to conduct interviews with subject matter experts (SMEs) to gather information for content creation. It recommends preparing questions in advance, conducting interviews as conversations where SMEs can freely share their perspectives, and then analyzing the interviews and translating key insights into webpage copy. The goal is to capture an SME's expertise while making the content succinct, organized and easy for readers to understand. Examples of interview questions are provided along with a mock interview analysis and revised webpage copy based on the interview. Overall it presents a process for gleaning essential information from SMEs in a way that produces optimized online content.
This document outlines best practices for B2B tech company websites based on data from the top B2B tech companies. It discusses that most successful sites have descriptive headlines and navigation labels, include site search and calls to action, and feature supportive evidence like testimonials and client logos on their homepage. The document also notes trends like using live chat widgets and provides examples of how top companies implement these practices.
Here’s the thing:
Analytics is a decision support tool
Analytics is an early warning system
Analytics is a lie detector test
But it’s none of those things unless you approach it with an open mind and the proficiency to use the tools.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
This document provides 5 ways to increase domain authority and ranking through link building:
1. Get links from authoritative websites by guest blogging, digital PR, and collaborating with influencers on content.
2. Create high-quality, original content like research, opinions, and analyses that attract links naturally.
3. Do something press-worthy to get mentioned in the news, which can lead to links.
4. Reclaim links by contacting sites that mentioned your site but didn't link to it.
5. Swap links and mentions with related sites through directories, sponsorships, and industry connections. Building relationships is key to successful link building.
This document provides 5 ways to increase domain authority and get more backlinks, which is important for SEO. It discusses:
1) Getting links through guest blogging, digital PR, and collaborating with influencers on content.
2) Creating high-quality, original content like research that is likely to attract links from other sites.
3) Doing press-worthy things to get mentioned in news stories, which can then lead to backlinks.
4) Reclaiming links when a site mentions but does not link to your content.
5) Link swapping by cultivating relationships with other sites. The key is focusing on creating valuable content and connections with other influencers.
This document discusses strategies for writing effective landing page copy that converts visitors into customers. It recommends starting with identifying the visitor's pain points and addressing them directly in the copy. The copy should compel the visitor to a specific action, like making a purchase. Various approaches to starting the writing process are described, such as focusing on keywords, assets, or pain points first. Steps for determining the visitor profile, their pain points, and desired actions are outlined. The document stresses employing empathy, mirroring solutions to the visitor's problems, and making the page easy to scan and focused on visitor benefits rather than company features.
The document discusses various factors that can affect search engine rankings, including links, keywords, authority, relevance, and user interaction signals. It provides tips on how to measure and improve authority and relevance through tools like MozBar and SEMrush. Content best practices like optimizing titles, headings, and on-page text are covered. Technical SEO basics like URL issues, redirects, and site speed are also mentioned. The document emphasizes the importance of thoroughly covering topics to create the best resource on the internet for searchers.
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
In this session, you'll learn:
When it's time do a content audit
How to determine what to do with old content: Keep, Kill, or Clean up
What gaps exist in your current marketing mix, and how to fill them
Where to dedicate resources for new content creation
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
Productivity Tricks and Time Management for Content MarketersOrbit Media Studios
How will you spend the next free hour of your day? The options are unlimited. Write, promote, share, listen, measure, reach out, track, edit, comment, etc.
But what you do today determines your outcomes tomorrow. Structure creates habits, removes distractions and leads to success. In this session, you’ll learn about the time management approach of one marketer.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
This document provides best practices for digital content marketing. It discusses how to segment content by goal and keyphrases for service pages versus blog posts. It also covers elements like testimonials versus author bios. Different types of content marketing like advertising versus owned content are compared. Guidelines are provided for topics, headlines, and formatting content for readability. Long-form content that uses formatting like headers and images is found to generate more traffic, links, shares and leads according to various studies.