The document outlines a comprehensive strategy for generating leads through effective branding and marketing techniques. It emphasizes the importance of understanding audience needs, conducting research, and creating a detailed content marketing strategy involving various channels such as social media, SEO, and email marketing. Additionally, it highlights the significance of ongoing analysis and adjustments based on visitor data to optimize lead conversion.

1. How to Generate Leads
STRATEGY & BRANDING
1
•
2
•
3
•
4
•
5
•
Mission, Vision, and Values
Research: Audience Needs, Market Size, Competitive Analysis
Position
Messaging
Visuals Standards
WEB DESIGN
CONTENT
6
• Requirements Gathering
14
•
Strategy
15 Write
•
7
• Keyword Research
- Search Volume
- Mission
- Competition
- Story
8
• Sitemap
- Evidence
9
• Wireframes
- Formatting / Links
Edit
17 Content Entry
•
- User Friendly /Conversion
16
•
- Easy to Update
10
•
Moodboards
- Colors, Type, Imagery
• Images
- Brand Alignment
Design
12 Development
•
• Video
11
•
- Responsive Mobile
- Integration
13
•
Testing / Final Review
18
LAUNCH
ANALYTICS
CONTENT (ongoing)
Visitors
38 Sources
•
19
•
37
•
Content Marketing Strategy
- Goals, Resources
- “Direct”
- Topics, Format, Schedule
Research
21 Create
•
- Search
20
•
- Social
- Blog Content
- Campaign
Content
40 Conversions
•
- Images, Video
39
•
22
•
- List Growth
Curate
- Customer Stories
Content Proformance
- CRO
- Surveys, Interviews
23
•
Edit
C
A
24
Traffic Sources
B
PROMOTE
Campaign Data
SEO
SOCIAL
Keyword
Research
26 Guest Posting
•
27 Search-savvy
•
PR
28 Marketing
•
Activity
29
•
25
•
Research
- Trends, People
Pitch
31 Social Sharing
•
32 Conversation
•
30
•
EMAIL
Design
34 Timing
•
35 Testing
•
33
•
36
Awareness
A
PUBLISH
Visitor
Vi s
B
Consideration
Follow
ito
rD
ata
C
Interest
Subscribe
Co
nv
ers
D
Action
ion
Da
ta
LEAD!
E
• Delivery
- Feedback
- Reviews
F
• Loyalty
- Referrals
SEND