BigBlueGumball - Influencing Through Visual Storytelling
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PPT Presentation for "Influencing Through Visual Storytelling" workshop.
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BigBlueGumball - Influencing Through Visual Storytelling
- 1. Influencing Through Visual Storytelling delivered for The Wiener Educational Center of UJA-Federation of New York December 11, 2012
- 2. Which restroom would YOU use…?
- 3. Down Up
- 4. What time is it? Is it 10:10 or 4:40 or…other?
- 5. Todd Cherches Steve Cherches
- 7. How many of you can draw?
- 8. “Anyone who has never made a mistake, has never tried anything new.”
- 9. Your biggest influencing challenge…
- 10. What is Visual Thinking?
- 19. What is Visual Storytelling…?
- 20. 5 Considerations for Visual Storytelling Purpose Audience Story Medium Channel
- 21. 5 Considerations for Visual Storytelling Purpose Audience Story Medium Channel
- 22. So, what is the PURPOSE of your story?
- 25. AIDA
- 29. 5 Considerations for Visual Storytelling Purpose Audience Story Medium Channel
- 30. Who is your audience?
- 31. How will you deliver what they need?
- 32. Who is My Audience? Knowledge Experience Expertise Interests Biases Assumptions Needs Wants Goals Objectives Audience
- 33. Why What’s Who is My Audience? Should In it I Care? For Me? Knowledge Experience Expertise Interests Biases Assumptions Needs Wants Goals Objectives Audience
- 34. 5 Considerations for Visual Storytelling Purpose Audience Story Medium Channel
- 36. The 3 E’s
- 37. Educate Engage Excite
- 38. Statistics Real 64% of 36% statistics are Made made up on Up the spot 64%
- 39. Statistics Sorry… Real 27% 73% of statistics are Made made up on Up 73% the spot
- 40. But it’s not about numbers…
- 41. But it’s not about numbers… …it’s about what they mean.
- 42. U.S. High School Drop-out Rates are getting worse
- 43. 30% of U.S. students will not graduate from high school.
- 44. Three of these children will not graduate from High School
- 45. Now that we know that… what are we going to do about it? Three of these children will not graduate from High School
- 46. Visual Language: Metaphors & Analogies
- 47. Why Metaphors & Analogies?
- 48. Metaphors & Analogies Make the abstract concrete the intangible tangible the complex simple and the unfamiliar familiar
- 54. “UJA is like a … “
- 55. How is “UJA” like a … ?
- 56. 5 Considerations for Visual Storytelling Purpose Audience Story Medium Channel
- 58. 5 Considerations for Visual Storytelling Purpose Audience Story Medium Channel
- 60. To be a more “Visual” Storyteller… Seek to see things from a fresh, new (visual) perspective!
- 62. “The real voyage of discovery consists not in seeking new lands… but in seeing with new eyes.”
- 63. Influencing Through Visual Storytelling Thank you…!!! delivered for The Wiener Educational Center of UJA-Federation of New York December 11, 2012
Editor's Notes
- Do you go by the normal DIRECTION of the button, or by the Words?
- Do you go by the HANDS (10:10) or by the NUMBERS (4:40)…
- Waltz box-step (male/lead)
- Intention; desired outcome/result
- http://www.youtube.com/watch?v=cFdCzN7RYbw&list=UU8IMseLCZx2BZe3thxHXnog&index=1&feature=plcp
- http://www.youtube.com/watch?v=cFdCzN7RYbw&list=UU8IMseLCZx2BZe3thxHXnog&index=1&feature=plcp
- The 3 E’s: the heart of everything we do at BBG
- Now, what if we told you this…. ?
- Now, what if we told you this…. ?
- Making choices