A theme based presentation on how visual storytelling could be used in an educational context.
Presented as part of the WOW 12 Virtual Technology Conference.
Shlomi Ron provided our vision for visual storytelling. The drivers for the current content explosion: Global Internet adoption, the emergence of social media and adoption of mobile devices. He also reviewed the evolution of storytelling frameworks from the early 1880’s to our homegrown 9-Step Visual Storytelling Framework. The visual storytelling examples, such as the 2013’s Dove Real Beauty Sketches’ campaign – helped our audience to see the principles I talked about come to life. Finally, I presented how the visual storytelling ecosystem looks like to paint a clear picture of the space and the opportunities it holds. Shlomi Ron presented at Visual Storytelling Summit 2016.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
JESS3’s shares our thoughts on the key elements and mechanisms of visual storytelling.
At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story. Gone are the days of branded marketing: storytelling is now about telling the definitive narrative about an issue or topic in a wholistic way -- the state of, the evolution of, the future of. And it is in this context that brands will most successfully communicate with their consumer.
Originally presented at Oklahoma City’s Ad Club on 6/13/12.
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
As of September 2016, Snapchat is reporting 150 million daily users (more than Twitter) and is expected to go by 27% in the next year. But how to use Snapchat for Marketing is a tricky one, because of the platform's limitations. This presentation shows you how to master Snapchat and what marketing options it offers you.
SearchLove London 2016 | Jessica Gioglio | Make Your Marketing Memorable With...Distilled
Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000x faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Based on Jessica's book “The Power of Visual Storytelling,” this talk shows you how to use visuals and rich media to spark engagement, inspire brand advocacy, and deliver remarkable customer experiences. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries.
Shlomi Ron provided our vision for visual storytelling. The drivers for the current content explosion: Global Internet adoption, the emergence of social media and adoption of mobile devices. He also reviewed the evolution of storytelling frameworks from the early 1880’s to our homegrown 9-Step Visual Storytelling Framework. The visual storytelling examples, such as the 2013’s Dove Real Beauty Sketches’ campaign – helped our audience to see the principles I talked about come to life. Finally, I presented how the visual storytelling ecosystem looks like to paint a clear picture of the space and the opportunities it holds. Shlomi Ron presented at Visual Storytelling Summit 2016.
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
JESS3’s shares our thoughts on the key elements and mechanisms of visual storytelling.
At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story. Gone are the days of branded marketing: storytelling is now about telling the definitive narrative about an issue or topic in a wholistic way -- the state of, the evolution of, the future of. And it is in this context that brands will most successfully communicate with their consumer.
Originally presented at Oklahoma City’s Ad Club on 6/13/12.
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
As of September 2016, Snapchat is reporting 150 million daily users (more than Twitter) and is expected to go by 27% in the next year. But how to use Snapchat for Marketing is a tricky one, because of the platform's limitations. This presentation shows you how to master Snapchat and what marketing options it offers you.
SearchLove London 2016 | Jessica Gioglio | Make Your Marketing Memorable With...Distilled
Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000x faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Based on Jessica's book “The Power of Visual Storytelling,” this talk shows you how to use visuals and rich media to spark engagement, inspire brand advocacy, and deliver remarkable customer experiences. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries.
Cutting Through Candidate Clutter with Visual StorytellingJWTINSIDE
Did you know that 90% of information transmitted to the brain is visual?
Is your target audience a bored audience? Join us for an eye-opening discussion on how to re-engage candidates through visual storytelling. Learn how you can use photos, videos and infographics to build a powerful employer brand across all social channels. It's more than pretty pictures; candidates respond better to visual storytelling.
Recruiters, talent acquisition managers, human resources professionals and other marketers who are looking to stay on top of HR industry trends will benefit most from this webinar.
http://jwti.co/UEtyJW9
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
Make a Bigger Impact with Visual StorytellingRoshani Kothari
Gisele McAuliffe, President of Bigger Impact, and Eniola Mafe, Program Manager of the Niger Delta Partnership Initiative Foundation, discussed how they collaborated on a project to capture powerful images about the impact of their organization's work and how they have been able to leverage these images for communications and fundraising.
How to create a great whiteboard video on the cheapdukerevard
I was tasked with getting the word out about new software my company had developed. I decided to go with a series of 3 whiteboard videos, each no longer than 2 minutes in length. Here was my process…
Words + Pictures: Content Marketer’s Guide to Visual Storytelling | Annotat...Buddy Scalera
Visual Content Strategy presentation delivered at the Content Marketing World 2015 by Buddy Scalera. Views here are my own and do not necessarily represent those of my employer, Content Marketing World, or anyone else.
Annotated Version includes modifications to prepare it for Slideshare and ebooks.
http://www.buddyscalera.com
Grok is (c) 2011 Buddy Scalera & Pat Quinn. Do not use without permission.
Conversion Rate Optimization from Answers to Actions with Andy CrestodinaOrbit Media Studios
Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers.
So why do visitors take action? What makes them stay, read, believe and click?
This presentation is a breakdown of the major factors in terms you maybe haven’t heard before. For the first time, Andy will demonstrate the Orbit process for conversion optimization.
Why most websites fail today, according to 12 years of research
How and where to use the two kinds of evidence
How to create a conversion map that guides visitors thoughts and action
You’ll have new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact
Advanced Content Marketing & SEO: How to Publish More and Rank HigherAndy Crestodina
The art of delegation, collaboration and repurposing. These are advanced content marketing tactics for search engine optimization (SEO) for people who want to publish more content and rank higher in search. Learn how to...
• Turn your sent mail into high ranking articles
• Delegate repeatable tasks to virtual assistants
• Update older content for higher rankings and more traffic
• Support the URLs that need it most with targeted links in roundup contributions
Recommended for bloggers and marketers with 5+ years of experience, or anyone who wants to level up their content marketing and SEO skills.
Your PowerPoint sucks Learn Visual StorytellingMark Gibson
Powerpoint in its most common form is boring and bullets suck.
Learn to use visuals, storytelling technique and imagery to communicate big ideas in moments.
Lots of useful ideas in this presentation.
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search RankingsOrbit Media Studios
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
• Find clues into what topics are semantically linked to each other
• Target topics, not just phrases, through writing (Semantic Search)
• Incorporate natural language into your content (voice search, answer boxes)
• Make visitors happy in ways that make Google happy (user interaction signals)
You're about to learn the step-by-step process for semantic search optimization each of the specific actions in SEO that will future-proof your search engine rankings.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
Narrative Image: The How and Why of Visual StorytellingDaniela Molnar
Explores the basics of how images communicate. Looks at various types of visual narratives. Presented to the Guild of Natural Science Illustrators at the 2011 national conference in Olympia, WA on July 12, 2011.
I explore my journey of discovering Visual Storytelling and Data visualization. I look at how social media has provided building blocks to create new and exciting experience.
Cutting Through Candidate Clutter with Visual StorytellingJWTINSIDE
Did you know that 90% of information transmitted to the brain is visual?
Is your target audience a bored audience? Join us for an eye-opening discussion on how to re-engage candidates through visual storytelling. Learn how you can use photos, videos and infographics to build a powerful employer brand across all social channels. It's more than pretty pictures; candidates respond better to visual storytelling.
Recruiters, talent acquisition managers, human resources professionals and other marketers who are looking to stay on top of HR industry trends will benefit most from this webinar.
http://jwti.co/UEtyJW9
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
Make a Bigger Impact with Visual StorytellingRoshani Kothari
Gisele McAuliffe, President of Bigger Impact, and Eniola Mafe, Program Manager of the Niger Delta Partnership Initiative Foundation, discussed how they collaborated on a project to capture powerful images about the impact of their organization's work and how they have been able to leverage these images for communications and fundraising.
How to create a great whiteboard video on the cheapdukerevard
I was tasked with getting the word out about new software my company had developed. I decided to go with a series of 3 whiteboard videos, each no longer than 2 minutes in length. Here was my process…
Words + Pictures: Content Marketer’s Guide to Visual Storytelling | Annotat...Buddy Scalera
Visual Content Strategy presentation delivered at the Content Marketing World 2015 by Buddy Scalera. Views here are my own and do not necessarily represent those of my employer, Content Marketing World, or anyone else.
Annotated Version includes modifications to prepare it for Slideshare and ebooks.
http://www.buddyscalera.com
Grok is (c) 2011 Buddy Scalera & Pat Quinn. Do not use without permission.
Conversion Rate Optimization from Answers to Actions with Andy CrestodinaOrbit Media Studios
Driving traffic is hard work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers.
So why do visitors take action? What makes them stay, read, believe and click?
This presentation is a breakdown of the major factors in terms you maybe haven’t heard before. For the first time, Andy will demonstrate the Orbit process for conversion optimization.
Why most websites fail today, according to 12 years of research
How and where to use the two kinds of evidence
How to create a conversion map that guides visitors thoughts and action
You’ll have new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact
Advanced Content Marketing & SEO: How to Publish More and Rank HigherAndy Crestodina
The art of delegation, collaboration and repurposing. These are advanced content marketing tactics for search engine optimization (SEO) for people who want to publish more content and rank higher in search. Learn how to...
• Turn your sent mail into high ranking articles
• Delegate repeatable tasks to virtual assistants
• Update older content for higher rankings and more traffic
• Support the URLs that need it most with targeted links in roundup contributions
Recommended for bloggers and marketers with 5+ years of experience, or anyone who wants to level up their content marketing and SEO skills.
Your PowerPoint sucks Learn Visual StorytellingMark Gibson
Powerpoint in its most common form is boring and bullets suck.
Learn to use visuals, storytelling technique and imagery to communicate big ideas in moments.
Lots of useful ideas in this presentation.
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search RankingsOrbit Media Studios
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
• Find clues into what topics are semantically linked to each other
• Target topics, not just phrases, through writing (Semantic Search)
• Incorporate natural language into your content (voice search, answer boxes)
• Make visitors happy in ways that make Google happy (user interaction signals)
You're about to learn the step-by-step process for semantic search optimization each of the specific actions in SEO that will future-proof your search engine rankings.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
Narrative Image: The How and Why of Visual StorytellingDaniela Molnar
Explores the basics of how images communicate. Looks at various types of visual narratives. Presented to the Guild of Natural Science Illustrators at the 2011 national conference in Olympia, WA on July 12, 2011.
I explore my journey of discovering Visual Storytelling and Data visualization. I look at how social media has provided building blocks to create new and exciting experience.