Your customers get the kind of benefits they've previously only received from larger businesses. And they get a pro gramme that's incredibly easy to use. There are many exclusive benefits and privileges that only loyalty cards users can enjoy. Receive good discounts at selected establishments, generous offers on special occasions like festive season promotions, assistance for concert ticket bookings, price-offs on restaurants, car rentals and attractions. Additionally, Loyality catrds gives reward points for each rupee spent. These points can then be used to exchange for items such as electrical goods, airline tickets and a whole list of other attractive items.

1. ENTERPRISE LOYALTY PROGRAM
BY MAK GLOBAL
MAK GLOBAL PAYMENT SOLUTIONS ©

2. MAK GLOBAL – AN OVERVIEW
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Headquartered in Lewisville TX USA, MAK GLOBAL is a part of Premier360
Technologies.
MAK is the premier loyalty, rewards, POS and mobile commerce platform for
consumer-focused retailers, Banks and brands. The company creates brand
advocates by delivering consistent and relevant experiences across all
engagement and buying channels. MAK Loyalty© redefines Customer Lifecycle
Success by providing an innovative platform that creates visibility to consumers’
behaviour, demographics, segments, and transactional data, maximizing the
lifetime value of your customers by delivering simple, intuitive and relevant
customer experiences. MAK’s consolidated approach through our
comprehensive suite of modular solutions simplify data and analytics and enable
Omni channel communication strategies from a highly relevant one-to-one
perspective. -

3. MAK GLOBAL – AN OVERVIEW
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• We opened our doors in 2011 in Pakistan, and today the MAK Loyalty©
platform is used by renowned retailers across Pakistan. We help companies
drive stronger customer relationships, retain a loyal fan base and increase
sales by using data, data, data. You get a platform that is integrated with the
top Payment Processor and access to our team of data-lovin’ experts.
• MAK GLOBAL team is differentiated by our deep domain expertise in CRM,
mobility, marketing and POS based Financial Transactions. We know how
to build applications for scale, and we recognize the value of loyalty
intelligence in orchestrating meaningful journeys and driving profitable
customer.
OUR STORY

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SHOWCASE
STRATEGY: Our MAK loyalty® and customer experience approach ensures you reach
customers at every touchpoint – in real time. From program design to analytics,
communications planning, and brand experience, we are committed to helping our clients build
the right program – one that will help you retain customers, drive incremental profits, and
create stronger engagement between customers and your brand.
TECHNOLOGY: MAK Technology is the answer to your loyalty platform woes. Our clients love
HIVE’s unmatched processing power and ability to deliver within any IT architecture. It’s a
flexible, real-time solution that will leverage your existing IT assets and be seamless to your IT
shop. Simply put – it will be the secret to your success.
PROGRAM MANAGEMENT: With MAK, you’ll work with a single point of contact, a liaison
who will become an extension of your staff. Each and every person on our team is dedicated
to the day-to-day management of your program – account maintenance, award-winning
creative communications, establishing partnerships, and handling reward fulfilment and call
centre operations. We do whatever it takes to create meaningful and memorable customer
experiences.

5. SERVICES PORTFOLIO
 Loyalty Card Solutions (Membership, Rewards, Club, Discount etc.)
 Gift Cards/Prepaid Card Solutions
 E-Ticketing System
 Postpaid Card Solutions
 Health & Medical Card Solutions
 Online Order Booking System
 Electronic Order taking, Processing & Billing Solution
 Inventory Management System
 Cash Management System
 Sales Tracking & Retail Management System
 Automated Home Delivery System
 Branchless Banking Solution
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6. PARTNERS IN PAKISTAN
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Enterprise Loyalty Management System

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PROGRAM IN SHORT

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ENTERPRISE LOYALTY PROGRAM BY MAK
MAK Loyalty provides a single platform to enable end to end enterprise loyalty based
strategies. The key components of success of a loyalty program include:
 Contribution Management: Manages points contribution and allocation rules at multiple
levels i.e. Customer, card, account and relationship
 Redemption Management: Manages seamless customer redemption at multiple touch
points
 Accounting Support: Provides complete accounting support for accurate management of
liabilities resulting from rewards/points issuance and redemption
 Performance Management: Provides comprehensive and insightful reports which
enabled business managers to fine-tune and proactive monitor and manage the program
effectiveness

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ENTERPRISE LOYALTY PROGRAM
Program Design: The design of a program will ensure that the loyalty program appeals
across the enterprise:
▪ Customer value enhances as service penetration expands both within a line of business
(LOB) and across multiple LOBs
▪ Exposing customers to multiple products and enabling them earn valuable points for
using these services will enhance customer value
▪ Developing a business case and ROI model for each LOB and across the enterprise
based on the profit from rewardable behavior and from retained customers

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Types Loyalty
Programs

12. LOYALTY PROGRAM SOLUTIONS
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• MAK is fully capable and equipped to launch smart and innovative loyalty program as
desired by our clients
• Multiple variants of Loyalty solutions enable clients to run any type of sales promotions in
order to increase sales
The program can range from simple points’ based system to more intricate rewarding
mechanism such as rewards based on:
- Customer’s transaction history
- Accumulative spent over a defined period of time
- Number of visits
- Frequency/Recency of visits
- Events, Location or Products, etc

13. TYPES OF LOYALTY CAMPAIGN
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RECENCY BASED
How recently the customer
purchased?
On your 3rd visit within a month,
receive 20% Discount.
FREQUENCY BASED
How frequently they
purchased in a period?
On your 8th visit,
get a FREE X Service
MONETARY BASED
The Total Amount Spent
in a period?
Spend XYZ amount and get X Discount

14. Event Days
Happy Hours
Welcome Campaign
Enjoy a free meal at XYZ on a visit within 1 day before or on
your Birthday.
Visit and purchase within 10 days of your card issuance and
receive X reward.
Visit and purchase between 3pm to 8pm on Fridays and get
Instant Point Bonus reward.
Instant rewards on special occasions
Visit on Eid or during Ramadan and earn Bonus Points.
Event Based Loyalty Campaigns

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 Extensive Online Reporting enables Management to have access
to complete information. Online Reporting is available 24/7
through secure ID and password.
 There will be an online interface for Clients where
comprehensive web-based reporting will be offered to the
Clients and the Management will be able to view information
such as redemption activities on any or each dealer (even outlet
wise).
 Detailed online reports will be made available giving full details
on dealer giving discounts with full calculations, such as the
transaction amount, the discount offered per transaction, etc.
 These reports will be downloadable as well for reference, record
and filing.
EXTENSIVE WEB-BASED REPORTING

16. POS DEPLOYMENT AND MAINTENANCE
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 POS Terminals, equipped with application deployed by MAK.
 MAK will ensure the program management and maintenance along
with training to the staff operating POS Terminals.

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ANOTHER MECHANISM FOR REDEMPTION
Specified Period-Based Campaigns
Offer reward on the basis of transaction to be done during some specified period of time.
 During the Holy month of Ramadan, receive bonus 10 points every time you shop.
Specified Location-Based Campaigns
Offer reward on the basis of transaction to be done at some specified location, area or city.
 Spend up to PKR XX at Y City and get free Bonus Points.
Specified Product-Based Campaigns
Offer reward on the basis of buying a specific product.
 On purchasing X, get the double points.

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PROJECT PLAN

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PROJECT PLAN
Timelines:
Estimated timeframe to complete Loyalty project for MAK is 1 month
Training
Tailor-made, extensive, hands-on training is offered to all of our customers providing
complete user and system administrator training on all MAK’s products.
Consulting
From the start to finish of every project, MAK uses its vast knowledge and experience in
the industry to provide clients with a consulting service offering advice and assistance on
all aspects system set up and operations.
Support
MAK offers unrivalled customer support capable of handling any issues that may arise.
We provide variety of support plans to suit different budgets without compromising the
quality of service.

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PROJECT MANAGEMENT (HOSTING)
Blending the strategy of consultants with the execution mindset of a customer
data-driven company, MAK can provide complete outsourced solution by
deploying dedicated team to manage the entire loyalty program
 MAK’s Management (Outsourcing)
 XYZ (change) Management
As an essential part of the plan, MAK will train Clients' Staff to manage this
program in a most efficient manner. MAK will ensure continuous monitoring by
assigning a dedicated resource. MAK will be responsible to maintain POS
terminals and servers

21. KEY BENEFITS
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Note: Clients will have an option to buy POS terminal at $300
/each
 Ensures enhanced Customer Loyalty with ability to provide Innovative Reward
Contribution structures across a range of Attributes.
 Create Sustainable Differentiators in the market by providing multiple Redemption
options with clear ‘Line of Sight’ of the Rewards.
 Enterprise Loyalty capabilities and possibility of Internal Redemptions ensure
Widening and Deepening of Relationship.
 Comprehensive full featured application with ease of integration to existing systems
thereby ensuring quick roll-out of the Loyalty Program.
 Proven Enterprise Grade Application that will seamlessly fit into the environment
and Scalable to meet Future Growth.

22. THANK YOU