Loyalty X provides a real-time loyalty and rewards program solution based on QR codes. Their system allows merchants to issue and track loyalty points earned by customers through QR codes scanned during purchases. Merchants can set up and manage loyalty campaigns, view analytics on customer spending and redemption habits, and communicate targeted offers through the customer app. The solution aims to increase customer transactions and spending by strengthening customer-merchant relationships through a personalized, real-time loyalty program.

1. 1
Loyalty and reward programs in real-time

2. 2
OUR APPROACH
Bespoke
Solution
Approach
top down
Approach
Bottom up
Creativity, Feasibility, Accomplishments
ACTION
-Take care of any legal
requirements
-Adapt HW SW to fit
project’s needs
-Overall project
management
STRATEGY
-Analysis “As is”
-Understand your Market
-Feasibility study
- Bench marking
Data management
Archiving
New bench marks
End project Data
Analysis

3. 3
What we want to bring to the market
Change their behavior
through targeted rewarding
and messaging
Track and measure
the results to prove
that change occurred
Refine and
optimise tactics,
segments, budgets,
resources, channels
Understand in real-time
how customers spend
their money
Drive profitability and increase
revenue

4. 4
About CRM Loyalty X
Innovative
System based on QR code
13+ years of experience in the
loyalty & promotion market
Infrastructure Agnostic
Any Android/IOS based friendly device
Scalable Solution
Marketing Company
with global experience,
Italy in UK, France, Australia, USA
Dedicated
to Retail
Bringing Best Practices

5. 5
Where we positively impact your business
Increase Transactions & TO (Card, Cash,…)
Retail Products (food, fashion, electronic, …)
Web Services (e-statements, WEB-WAP interactive,…)
Inbound channels (IOS/Android, devices, SMS, …)
Supplier Partnership (Fees, Services,…)
Marketing (Innovation, perceived brand image…)

6. 6
How we positively impact your business (1/5)
QR Loyalty Transactions (card, mobile, internet,…)
Boost store revenues
Learn about your customers spending habits*
Access real-time loyalty with zero impact on POS
Access new revenue streams through sponsorship
(*R.F.M . Basic analysis )

7. 7
Strengthen your shop wealth
Loyalty is evolving.
Our Loyalty scheme are QR Triggered.
QR Codes are the Gateway we use to
empower Merchants to reward customers .
We address customers and merchants needs through a high-performance,
configurable merchant portal driving rewards and loyalty management through:
To be recognised &
rewarded
Customer
App
Scan physical and
electronic QR to reward
Loyal customer
Merchant
App
A and A

8. 8
How it does work in 2 easy stages
Stage1.Issue Loyalty X QR
trigger on card or mobile &
Reward your Loyal
customer through our
Merchant App
Stage2.Reward your
Loyal customer allowing
them to Pay with points
purchased merchandise

9. 9
Loyalty X QR Trigger on Card or Mobile
Issue the QR codes to your
customer
Take payment from
customer’s cash or card
Read Customer QR code
With Merchant App
Digit Amount paid,
App calculate and allocate
reward

10. 10
Merchant Experience
• On joining the scheme, the merchant receive all needed information and assistance to setup
his own account and to choose his ID and password, this will enable him to set up
promotions and rewords and use the Merchant Portal Back-Office Tools.
Merchant Login
Merchant access his APP and read
with his device camera the Loyalty X
QR code
Customer pay for the purchased
goods with his favorite paiment
method closing the transaction
Set up new campaign rules
Merchant APP prompt in to award
panel, merchant enter sum spent
by his customer. Points are awarded
His App is now ready to award and redeem points

11. 11
Customer experience
The customer
arrives in the shop
to buy a product Transaction
details
The merchant
after reading the Customer QR
Code types in the transaction
amount into the merchant
application
While the
customer
Check her Swiff
mobile app, the
merchant credits
her with loyalty
points.
Amazing!
I don’t have to do
anything and this shop
keeps on giving me
loyalty points!

12. 12
Customer Web Portal....
Improved shopping
experience
Instant account update as
you pay for your shopping
Enable relevant offer communication
through mobile APP
Loyalty x
Enrolment
Download Loyalty APP
Follow the instruction
contained in cards’ carrier
Fill up on line form to create
login ID and Loyalty account

13. 13
Merchant Portal Back-Office Tools
Analytics & Reporting
Real-time follow-up of conversion
rates, transactions, etc
Client Management
QR code generator, List all
customers, Add customer, Edit
customer, Delete customer,
Customer details, Campaign listing
( Assigned to that customer)
Transaction details
Campaign Manager
Rule engine, reward catalogue,
Message engine,

14. 14
QR Engine Generator
The QR engine generator need to be able to generate QR
codes to be printed on tangible supports (Cards,
Paper…) or pushed on to the merchant’s client mobile
phone, the QR engine will have to have management
feature in order to avoid duplication and to guaranty an
easy management of new batches produced for store who
needs further QR codes and generate on demand QR
code to manage the redemptions of the rewards

15. 15
Strengthen Bonds With Your Customers
Loyalty comes with informed customers.
Loyalty X delivers the right message to the right
customer at the right moment.
Enrich your communication process
• Inform, nurture and influence your customers
• Play with a wide range of channels (Computer, SMS Mobile …)
• Ideal for retailers with lack of POS network infrastructure
• Adapt to customers preferences

16. 16
Enable new loyalty capabilities
Embark on a loyalty journey
• Expand range of rewards, communication channels, loyalty drives
• Enable new redemption habits, reward customer’s wallet
• Optimize your return on investment with a versatile and scalable platform
Loyalty programs become increasingly
sophisticated. Loyalty X brings both
depth and simplicity.

17. 17
Loyalty X & You
Know and understand
your customers
Personalised offers
and rewards
Communication on
the right channel
Right reward to the
right customer at the
right moment
Be innovative and the
first on the market
Leverage on
Merchant coalition appeal
Bring your customer
experience and expectation
to another level
Drive customer behavior

18. 18
Customer Relationship Marketing Ltd
N7 Nuffield Lodge – Admiral Walk
London – W9 3TP
C.R.N. 0 4 2 9 1 4 7 0 Vat N.GB 1248661
09 web site: www.c-r-m-europe.com
E-mail address: info@c-r-m-europe.com
Tel: +44 207 5898677

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www.c-r-m-europe.com
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