Prima is Saksoft's comprehensive loyalty and rewards management product that allows companies to set up and manage multiple accrual programs, accept redemption requests from multiple channels and partners, and provide financial reconciliation and reporting. Prima is independent of transaction processing systems and can interface with various cards and banking systems. It provides an enterprise-wide multi-country multi-currency online system to manage rewards accrual and redemption.

1. Saksoft Customer Loyalty Management (Prima)
A Comprehensive Loyalty and Rewards Management Product that Boosts Customer and Business Value
Introduction
Loyalty or rewards programs have become an
essential feature for all debit and credit cards; and
many card-issuers now maintain a growing portfolio
of several debit and credit based loyalty programs.
There are a host of loyalty programs that cater to
almost every segment of the population with differ-
ent lifestyle-based reward options for different
customer segments.
Loyalty programs are specifically designed to reward
customers for past purchases and to provide them
with incentives for making future purchases. A
rewards program enables retention, cross-selling,
and increased customer penetration while providing
a strong value proposition to the customer. These
programs can also help firms drive profitable,
customer behaviour, enhance consumer spending,
and provide valuable data on consumer trends.
www.saksoft.com | www.acuma.co.uk
acuma
IVM
A SAKSOFT COMPANY

2. What is Prima?
Prima is a comprehensive loyalty and rewards management product from
Saksoft which allows marketers to: set up and manage multiple accrual
programs, accept redemption requests from multiple channels & multiple
marketing partners, and provide comprehensive financial reconciliation &
MIS.
Prima is independent of source transaction processing systems and can
interface with all cards and banking systems either in batch mode or online
mode. Prima can also fetch relevant data from a data warehouse as
required.
www.saksoft.com | www.acuma.co.uk
acuma
IVM
A SAKSOFT COMPANY
Functionalities and Features
• Provides an enterprise-wide,
multi-country & multi-currency online
rewards accrual and redemption system
• Supports all banking products and all
types of credit cards (co-branded credit
cards, consumer cards, corporate cards,
and dual currency credit cards)
• Has a flexible, innovative reward points
program management:
transactions/balances/event based
accrual programs for both financial and
non-financial transactions
• Has powerful customer profiling to
enable setting up of multi-tiered loyalty
programs
• Allows integration of loyalty programs
with complimentary partner programs
• Provides a what-if analysis or simulation
programs; such programs may be
executed on live data as well as
backdated information
• Has business process improvement
through an automated multi-channel
redemption workflow
• Caters to customer communication
module for emails and alerts
• Facilitates points rollup at customer level
and beyond; allows points conversion
using Prima’s unique loyalty currency
convertor
• Provides advanced loyalty analytics for
tracking loyalty program ROI
• Provides high degree of security and is
compliant with PCI standards

3. Technology used
Group
Content Management System
Database
ETL Tool
Framework
Integrated Development Environment
Programming Language
Revision Control
Server
Web Server
Responsibilities
Microsoft SharePoint
Microsoft SQL Server 2008
SQL Server Integration Services (SSIS)
.NET Framework 3.5
Visual Studio 2008
C#
Team Foundation Server (TFS)
Windows Server 2003
IIS 6.0
www.saksoft.com | www.acuma.co.uk
acuma
IVM
A SAKSOFT COMPANY
Challenge
The client has been using EBIMS as their loyalty
management system; to foster the usage of credit
cards by its customers in the Singapore and the
Taiwan regions, the client needs a loyalty manage-
ment system that has advanced functionalities and
features like customization and so on, depending on
its business needs.
Our solution
Prima: ‘A Comprehensive Loyalty and Rewards
Management Product’ is the kind of system that will
help answer the challenge. Prima was customized to
the business needs with the following functionalities
and features:
• Defines multi-level loyalty programs like
customers and products
• Transfers points across products
• Multi-country and multi-currency online rewards
accrual and redemption system
• Supports various types of credit cards
(co-branded credit cards, consumer cards,
corporate cards, and dual currency credit cards)
Result
Prima was customized to the business needs and
went live in Singapore and Taiwan on Sept. 2011.
Currently Prima is used by the client for both Singa-
pore and Taiwan locations as a loyalty management
system.
Case Study: Leading Australian Banking Group

4. Technology used
www.saksoft.com | www.acuma.co.uk
acuma
IVM
A SAKSOFT COMPANY
Challenge
The client has been using EBIMS as their loyalty
management system; to foster the usage of credit
cards by its customers, the client needs a loyalty
management system that has advanced functionali-
ties and features like customization and so on,
depending on its business needs.
Our solution
Saksoft built a central database that comprised of
accounts, cards, and transaction data from
VisionPLUS. Some of the key functionalities and
features of the rewards and spend promotion
application are:
• It has a comprehensive accrual engine that allows
users to define accrual programs based on the
data from the account master base segment and
the account transaction details.
• It has a flexible redemption workflow that handles
both normal redemption and fast track redemp
tion, wherein the card points are debited and the
balance amount is paid on the credit card.
• Has the ability to redeem points for merchandise
• Has the ability to redeem points for marketing
projects of partners, i.e. points can be converted
into air miles for airline partners and talk time for
mobile service providers
• Categorises accounts into account categories
based on account transaction and redemption
performance
• Automates tracking of redemption status
• Automates reversal of reward points when the
transaction is reversed
• Allows points transfer and adjustments
• Allows customer inquiry
• External interfaces:
• Has an interface to VisionPLUS to upload the
reward points summary details for statement
generation
• Has an interface to merchants/redemption
house for delivery of the goods
• Handles operational and management reports
Result
The system is flexible, robust, and in production till
date; this has become a key system for the marketing
team to analyse the worthiness of the rewards
programs or even define programs that will make
customers perceive the value of these programs at
the same time boosts its business profitability.
Case Study: Leading Indian Banking Group
Technology used
Group
Browser Technology
Database
ETL Tool
Framework
Integrated Development Environment
Programming Language
Responsibilities
jQuery
Microsoft SQL Server 2008 R2
SQL Server Integration Services (SSIS)
ASP.NET MVC 4
Visual Studio 2010
C#