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9. QuickWebinar: "Brand Awareness"

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Le buone regole... realizzare un tracking di brand awareness con QuickSurveys
2 Agenda YouTube/QuickWebinar Contact-it@Toluna.com Brand Awareness: perché é importante Come utilizzare QuickSurvey per rilevarla Tommaso Gandolfo – Research Director
3 Brand awareness Know where you are at
4 Can you recall any mobile phones manufacturers?
5 Awareness must be built and it’s not static
6 How can QuickSurvey can support your need? Measure awareness in real time • On an ad hoc basis (i.e. before/after the launch of a campaign) • On a regular basis
Brand Tracking su QuickSurveys
8 Decide your target YouTube/QuickWebinar Contact-it@Toluna.com Gen pop. Core target 1 2
9 Broaden your analysis YouTube/QuickWebinar Contact-it@Toluna.com National Global 1 2
10 Create your master survey YouTube/QuickWebinar Contact-it@Toluna.com
11 YouTube/QuickWebinar Contact-it@Toluna.com Make sure to have the main KPIs Ferrero
12 YouTube/QuickWebinar Contact-it@Toluna.com Prompt the awareness
13 YouTube/QuickWebinar Contact-it@Toluna.com Super Aided Coming soon
14 DIY or assisted YouTube/QuickWebinar Contact-it@Toluna.com
15 Decide how deep your want your analysis to be
YouTube/QuickWebinar Contact-it@Toluna.com Ci vediamo il 5 Dicembre con: Le buone regole per... realizzare un pack test con QuickSurveys

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9. QuickWebinar: "Brand Awareness"

Editor's Notes

  1. Competitive landscape
  2. Importance of systematically track your awareness Una misurazione sistematica consente di avere sempre visione della posizione del tuo brand nel mercato competitivo
  3. 15