The document summarizes the Indian automobile industry. It notes that the industry accounts for 22% of India's manufacturing GDP and consists of four segments - passenger vehicles, commercial vehicles, two-wheelers, and three-wheelers. Between 2000-2010, India's automobile market grew from 15th largest to 7th largest in the world. The future outlook is positive due to rising incomes, untapped rural markets, and government support through policies like the Automotive Mission Plan 2016. However, challenges like skilled labor shortages, increasing costs, and tax structure could impact the industry's growth.

1. 1958 2014
Team Members:
Peeyush Sahu
Divyanshu Sharma
Ishanu Sharma
Samiullah Ansari
Rahul Prasad

2.  The Indian automobile sector is one of its most vibrant industries.
 The industry accounts for 22 per cent of the country's manufacturing gross
domestic product (GDP).
 The Indian Automobile sector consists of four segments viz. Passenger Vehicles,
Commercial Vehicles, Two-wheeler, and Three-wheeler.
 It is one of the largest and the fastest-growing sectors in the world.
 From the 15th position in 2000, India automobile market has emerged as the 7th
largest market in the world in 2010. In 2013, India manufactured around 140 lakh
vehicles of which around 122 lakh vehicles were sold in the domestic market &
18 lakh were exported.

3.  The next few years are projected to show solid but cautious growth due to improved
affordability, rising incomes and untapped markets.
 All these open up an opportunity for automobile manufactures in India. In addition, with
the government's backing and a special focus on exports of small cars, multi-utility
vehicles (MUVs), two and three-wheelers and auto components, the automotive sector's
contribution to the GDP is expected to double, reaching a turnover of US$ 145 billion in
2016, according to the Automotive Mission Plan (AMP) 2006-2016.

4. What does the past say ?

5. Effects in auto
industry after
various
government
policies and
liberalization

6. Growth drivers of auto industry :
 Demand-Supply scenario
 Interest rates and availability of finance
 Consumer Preference
 Wide distribution channel and excellent service after sales
 Export and Exchange rates

7. Demand-Supply Scenario :

8. Interest rates and availability of finance:
 The purchase of vehicles in India is heavily dependent on bank loans.
 Decrease in interest rates make loans cheaper and helps in boosting up the demand for
automobiles, whereas increase in interest rates make loans more expensive.
Consumer Preference:
Consumers purchase vehicles by looking at mileage, after sales service, value for money,
brand, etc. So, for the auto industry following are important growth drivers:
 Brand
 New and better products
 Technology

9. Wide distribution channel and excellent service after sales:
 Having a wide distribution network for sales and an excellent after sales service is an
essential to survive and be successful in this industry.
 The wider the network, the better it is. Transportation & distribution costs constitute
around 20% of the total cost.
Export and Exchange rates:
 The fluctuating exchange rate brings volatility in the export and import earnings.
 Depreciation of rupee reduces foreign earnings whereas weakening increases the export
and import earnings.

11. Factors affecting the growth of industry:
 Shortage of skilled manpower
Though the labor costs are amongst the lowest in India owing to the large population, the industry as
a whole is facing the critical challenge of the shortage of skilled manpower.
 Increasing cost
Rise in steel price, vehicle emission norms as well as increase in excise duty will affect the production
and hence, the growth of industry.
 Tax structure
The current tax structure in India can be a deterrent to the growth of the industry. The burden of
direct and indirect taxes is higher in India than in other countries.
Apart from all these factors there are several other issues that affects the growth i.e. social
issues, political issues etc. for example : TATA NANO case in West Bengal.

13. What is the future outlook of this industry ?
 Today, India has become a favorite investment destination as an Auto Hub. This has
attracted a lot of foreign investment along with higher competition, thus driving the
domestic players to become more efficient.
 Rapid urbanization is another factor driving the demand for the industry. There is a vast
untapped rural market as well as a huge potential for exports.
 Government supports this industry with favorable policies like the Automotive Mission Plan
2016 in which it has envisaged the Indian auto industry to contribute 10% to GDP by 2016.
 The government is gradually trying to bring about the necessary changes in the tax structure
to make it more conducive for investment.

14. What is the future outlook of this industry ?
 It seems that in the long-run, the automobile industry is all set to grow.
 But, if we talk about the future prospects of different segments of the automobile
industry, studying above mentioned facts, we see the long-term outlook for passenger
vehicles and two-wheeler segments seems to be bright, whereas for three-wheeler and
the commercial vehicles segments the outlook looks subdued.
 Having seen that the auto sector is expected to show good growth in the long term, the
next step is to find investment-worthy companies in the sector.

15. Maruti
Suzuki
India
Ltd

16. Mahindra
&
Mahindra

17. TATA
Motors

18. Road Ahead:
 Faster economic growth coupled with the government's policies is likely to drive volumes
and revive the Indian automobile sector.
 A fall in interest rates and stable fuel prices are expected to create an environment
conducive for growth in this industry.
 Many foreign companies have also started to show their presence in India leading to a very
competitive automobile market in the country, which augurs well for the sector's growth.
 It has been predicted by IHS Automotive, a global market information provider that India
will become the third largest automotive market in the world by 2016 ahead of Japan,
Germany and Brazil, riding on its domestic automotive sales.

19. Thank You …