Frugal & Socially Conscious Consumer

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Consumer Behavior

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  • You cant afford to be a miser –vely linked to socially conscious and frugal behavior
  • Socio political values – its more about maintaining stability and status quo , it is essentially a security value and aligns with self enhancement and conservation values To provide underprivileged children with a nurturing and stimulating educational environment that helps them recognize their limitless potential.
  • Socio political values – its more about maintaining stability and status quo , it is essentially a security value and aligns with self enhancement and conservation values
  • Frugal & Socially Conscious Consumer

    1. 1. An Examination Of The Values that motivate socially conscious and frugal consumer behaviors<br />Group 4 : NiteshLuthra (84)<br />Rajdeep Das (90)<br /> Sandeep (93)<br />ShantanuMunshi (94)<br />
    2. 2. Objective<br />The article extends social psychological research on the motivations for sustainable consumption from the predominant domain of ecologically conscious consumer behavior to socially conscious and frugal consumer behaviors.<br />
    3. 3. SUSTAINABLE CONSUMPTION<br />
    4. 4. SUSTAINABLE CONSUMPTION<br />
    5. 5. Different consumer behaviors<br />Socially Conscious - <br />Intention of having a positive(or less negative ) effect on other people and communities.<br />Consumer Behavior<br />Ecology Conscious -<br />Intention of having a positive(or less negative) effect on the environment.<br />Frugal Conscious -<br />Limiting of expenditure on consumer goods and services<br />Restraint in acquiring possessions<br />Resourcefulness in using them<br />
    6. 6. Understanding motivations: Value theory <br />What are values ?<br />
    7. 7. Schwartz’s Value Theory<br />Specifies 10 motivational points<br />Motivational points categorized under four high order value points<br />
    8. 8. Openness to Change<br />
    9. 9. Conservation<br />
    10. 10. Self Enhancement<br />
    11. 11. Self Transcendence<br />
    12. 12. Materialistic Values<br />
    13. 13. Materialistic Values<br />
    14. 14. Materialistic Values<br />Further explain by Video –<br />Respect the National Anthem<br />
    15. 15. Conclusions<br />Socially conscious purchasing and frugal purchasing are uncorrelated<br />Frugal purchasing is negatively related to income and personal materialism.<br />Frugality is yet to be developed as a moral challenge to consumerism<br />
    16. 16. 16<br />Thank you <br />Nitesh <br />Sandeep<br />Rajdeep <br />Shantanu<br />

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