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The Guide
to Amazon A+ Content Requirements
So you’ve decided to put
A+ content on Amazon.
That’s a
greatidea.
Amazon says
enhanced content can increase sales
By up to
10%
And 60 percent of shoppers begin their
product research on Amazon.
(To name just a few reasons!)
To make the most
of your A+ pages,
it’s important to plan.
Here are some text and design tips
for Basic A+ content.
(If you want to know more about Premium A+
skip ahead to slide 34)
Text Considerations
text must meet Amazon’s style
and structure requirements
(You need to present the features
and benefits of your products
in a very particular wayo)
___
Also:
A+ pages are designed using pre-set
modules. You can’t change font color,
size, bolding, and italicization.
For instance:
VC modules usually accommodate line breaks,
so in most modules, you can add your required
footnote at the end of the relevant paragraph.
The modules will let you paste a superscript
number in, but it will show up in your text
as a normal number. Using an asterisk is
your best bet for WYSIWYG text.
Special characters such as ® and ™ have
always been rejected by Amazon. This remains
true for both the templates and the Amazon
Build for You options.
When adding a product matrix,
you can include links…but only to
other products listed on Amazon.
Amazon restricts the format and
content of product-page text.
Your submitted pages will be rejected
or changed if you include:
•Unsubstantiated claims
World’s Best!!!
•Buzzwords
eco-friendly
cutting-edge
green
•Superlatives
CaveatsThe modules also make certain basics
of the Amazon A+ page optional, which
(we find) makes the product-detail page
far less effective at boosting
conversion and customer satisfaction
For instance:
What’s in the Box?
This section was once standard in Amazon
A+pages. It tells customers what to
expect in their packages, but it is not
required in the modules.
(Which is too bad–it boosts customer
confidence in ordering, and a clear
explanation of what the customer will
be receiving reduce return rates.)
Bulleted
Product Highlights
Some modules have a paragraph that defaults
to bullets, referencing the once-standard
Product Highlights setion. This section is vital
because it gives people a quick idea of
your product’s top features. It’s good for
people who scan and for people doing a last
double-check of features before ordering.
Design Considerations
Images need to be the right size, resolution,
and style. Amazon could reject your submitted
page if the images are too low-res or have too
much white space.
Image sizes can be tricky: it’s important
to fill all the space available in
module image slots (most of which
require a minimum of 300 x 300 pixels.)
Incorrectly sized images look weird.
Make sure to upload the proper
ratio given in the module of your
choice.
*Exceptions: Standard Modules 6 and 7.
These wider images function as banners
and include text overlays.
Premium A+
Some brands also have access to
Premium A+ modules.
You can add 7 modules to a Premium A+ page.
The premium modules have additional
design options such as videos,
slideshows, and FAQs.
They also require large images
And have a lot of text restrictions.
No matter whether you choose Standard or
Premium pages, Amazon A+ content is a great
way to showcase your products.
The
Slideshow Takeaway
When you work with content26, we help
you choose the modules that best suit
your products and your available assets,
and we can maximize the modules to create
an A+ page that showcases your brand.
Still confused?Good news: content26 has been helping clients
get the most from Vendor Central’s A+ options
for over 10 years.
Learn more about enhanced content on our blog https://content26.com/
Visit our website https://content26.com/blog/
Thanks, and please share.

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The content26 Guide to Amazon A+ Content Requirements