Magento is a popular ecommerce platform, but customization is needed to give a business a unique identity and meet their specific needs. Customization of areas like the product quick view, themes, payment integrations, and checkout process can increase sales. While customization provides benefits, marketing is also important later on to drive higher sales. Certified Magento developers can customize the platform to deliver optimal solutions for businesses.

1. Importance of
Customization
in
Magento Ecommerce
Portals
By Shamit Khemka

2. Introduction
Theecommerceplayground hasbeen extensively dominated by
onenamei.e. Magento. Thesurvey by eMarketer over some
of thetop 100k sitesin Feb 2015 showed that maximum
sharegoeswith Magento. But to makebest useof Magento,
much of it all restswith theway you can customize

3. Need of identity and business
Businessof any typeor statureisoften planned initially in a
manner that givesit auniquelook. Even if someoneis
determined about choosing thewidely reputed ecommerce
platform Magento, thebasic look and punctuality areall the
samewith therest of thecommunity. Asyour needsare
different thesolution hasto bedifferent complying with your
infrastructureand thiscan only bedelivered through
customization of Magento.

4. Need of identity and business
(contd.)
Therearemultipleof benefitsthat you will beshowered upon when
opting for thisservice. Theweb development industry globally isvery
much awareof theecommerceindustry’sboom and amajor section
hasshifted their attention towardsdelivering servicesrelated to this
nicheparticularly. Out of them you need to find someof thebest
namesin Magento development domain and discusswith them the
project scope.
A small tip in thiswhich might help you in theresearch isgoing ahead
with certified developers. In Indiathereare167 certified Magento
developersand globally thisisjust second highest in number after
United States. So, looking over pointslikecost, quality and credibility
Indiaispreferred than any other region. A genuineMagento web
development company haswith them team of certified developers.

5. Few Segments of Magento
Customization
Thereareprimeareaswherethemaximum emphasisisgiven
over whileperforming storecustomization for generating
optimum result. Ultimately theaim isto increasesalesof the
storeand that getsdoneprimarily through adding valueto
someof theprimedoorsof thestore. A major portion is
covered by thecart, product loading pageand responsiveness
attribute. Below aresomeof themajor customization areas
which areoften asked for by client.

6. a. ProductQuickView
Often acustomer doesnot liketo go insidetheproduct details
pageunlessheistotally sureabout purchasing it or partially
ready to givealook. With theimplementation of thisunique
featureonegetsto add aquick view option in theproduct
category pageitself in grid view. If someonemovestheir
mouseover any product they get thesneak peak detail. This
isimplemented with theusageof AJAX or JavaScript isand
ishugely popular dueto itsusability.

7. b. Themecustomization
Therearemany big brandsthat tend to havemany sub-stores
interlinked with themain store. In such casesthey makeit a
point to go for design modification of thebasic mother site
themefor sub siteskeeping theessencealive.

8. c. EBayorAmazonIntegration
Therearesituationswhereonehavebeen doing businessfor
quitesometimeonline, but through eBay or Amazon and
now wantsto havetheir own eCommerceportal. Magento
customization helpsthem to integrateboth thespacesand
managefrom theadmin panel of Magento storeonly. No
doubleuploading and monitoring of productsneeded.

9. d. OnePageCheckout
Thisisthestagewheremaximum usersleaveasiteowing to
thecomplexity of process. By using thismodification one
can makepayment in asinglestep only and thishelpsin
retaining hugenumber of consumersin your site.

10. e. AnyPaymentGatewayusing
flexibility
Therearemany small businessownerswho ask for the
integration of lesser known payment gateways. With
Magento customization morethan sixty payment gateways
areeasily added to thestore.

11. Conclusion
Whilecustomization renderstheuniqueidentity to your
businessand makesit befitting to thedemandsof your
customers, employeeand other stakeholders- with expansive
control over thestorefront - but sameemphasishasto be
given over marketing of theproduct too, albeit at alater
stage, for thesakehigher sale. Thus, next to customization,
careneedsto beimparted over to marketing.
Let usknow in caseyou arein search of ateam of professional
who command respect and trust of businessesall over the
globeover comprehensiveMagento solutions.
Check out Variousplansof
SynapseIndiaRecruitment for Skilled Magento Developers.

12. ThankyouforWatchingit!