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WordPress eCommerce: WooCommerce And Other Ways To Sell With WordPress
- 1. WordPress eCommerce: WooCommerce And Other Ways To Sell With WordPress Calie Salter
- 2. About Me • Managing Director and Co-Founder at Clickify • Background in psychology and marketing • Working with WordPress for 10+ years
- 5. About This Presentation • Planning your site • Payment Gateways • PayPal buttons • Forms • WooCommerce • Subscriptions • Memberships • Bookings • Online Courses • Events • Donations • Point of Sale • Multi Vendor • Marketing your site
- 7. Be realistic. It is not ‘Get Rich Quick’.
- 9. Is there a unique story behind your business?
- 10. Who is your ideal customer?
- 11. Where is your ideal customer located?
- 12. What products or services do you offer?
- 13. How many products or services do you offer?
- 14. What categories do they fall into?
- 15. Who are your competitors?
- 16. What do you do differently?
- 17. Choose a unique brand, logo and domain?
- 18. How are you going to promote your website?
- 19. You are responsible for the security of your website?
- 20. Payment Gateways
- 21. Provide the facilities for you to collect payments online.
- 22. You can choose from hundreds of options.
- 24. Vary in fees per transaction and payment times.
- 28. 100 dog beds per month $290 – PayPal $220 – Square $205 – Stripe $180 - eWAY x $100 per bed = $10,000 per month
- 29. $110 per month difference $1,320 per year difference
- 30. A sandbox is a test environment. Functions the same as a live payment gateway but is used for testing.
- 32. PayPal Button
- 34. Why Choose This Option? • Easy to setup • Ideal for a single product or only few • Add code to ‘Text’ view on your page/post • Add code to a custom HTML widget
- 36. Forms
- 38. Why Choose This Option? • Easy to setup • Ideal for a single product or only few • Collect other information fields at purchase • Embed form on website page, post or widget • Send custom notifications to you and customers • Export form submissions
- 45. WooCommerce
- 47. Why Choose This Option? • More features, but more involved to configure • Ideal for multiple products and variations • Allow visitors to add items to cart and checkout • Send order notifications to you and customer • View orders • Notify customer of order progress • Flexibility to add extra features to the shop such as gift vouchers, subscriptions or downloads.
- 64. Leverage ReviewsLeverage Reviews • WooCommerce > Settings > Products
- 65. Leverage Reviews
- 67. Subscriptions
- 69. Why Choose This Option? • Extend WooCommerce to sell subscription products • Want to automate the renewal process
- 78. Memberships
- 80. Why Choose This Option? • Want to provide member only content • Want to provide member special pricing
- 83. Bookings
- 84. Book A Dog Trainer
- 85. Why Choose This Option? • Take appointments or reservations online • Option to select date and time. • Option to select a service or employee • Number of attendees
- 90. Online Courses
- 92. Why Choose This Option? • Want to sell online education or training • Courses with modules and lessons • Quizzes • Assignments • Certificates for participation
- 97. Events
- 98. Events for Dogs
- 99. Why Choose This Option? • Event where you sell tickets • Specify time and date of events • Export attendee lists • Offer different price points • Limit volume of ticket sales
- 102. Donations
- 104. Why Choose This Option? • Accept donations online • Specify amount or custom amount • Accept recurring donations
- 107. Point Of Sale
- 109. Why Choose This Option? • Integrate physical store or in person sale with your online WooCommerce store. • Sync customers, inventory and orders
- 110. Point Of Sale (POS) https://hikeup.com/au/woocommerce-pos/
- 111. Point Of Sale (POS) https://woocommerce.com/products/foosales-for-woocommerce/
- 114. Marketing Your Site
- 115. Know Your Data • Understand your data and your customers • Use tools to help you such as: • Use Google Analytics (use eCommerce tracking) - https://analytics.google.com/analytics/web/ • Use Google Search Console - https://search.google.com/search-console/about • Use Heatmap Tracking - https://www.hotjar.com/ • WooCommerce Built In Reports- https://docs.woocommerce.com/document/reports • Metorik - https://metorik.com/
- 118. How Are People Going To Find You? • Offline • Word of Mouth • Events • Awards • Online • Organic Search • Paid Search (Google Ads, Facebook Ads etc.) • Social Media • Content Marketing • Email Marketing • Public Relations
- 120. The World Is Your Oyster!