Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations. In this webinar, our experts covered: -Customer experience trends across both brand and commerce sites that are driving massive change in digital strategies -Best practices marketers and merchandisers can follow to optimize content to create experiential commerce -Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals Perficient helps design, deliver, and manage IBM Commerce innovations that improve customer acquisition, loyalty, and profitability. These solutions, when combined with CoreMedia, a leading digital experience company and IBM’s 2016 Beacon Award Finalist for Outstanding Commerce Solution, enable digital marketers to optimize content and commerce for engaging digital experiences.