We Asked the Top 40 Demand Marketing Game Changers "What are three essential marketing tools in your toolbox?" Here are 25 powerful tech tools they’re using to take their organizations to the next level.
Marketers invest heavily in top-of-funnel marketing tactics to discover new
prospects, but it’s often manual and disconnected from their core marketing
systems. Top-funnel marketing is the next area of in desperate need of
Analyzing marketing performance is vital when it comes to improving your
outcomes. From granular data about what’s working on your website to full-
funnel attribution models, there are a few game-changing solutions to consider.
Content is an essential ingredient for B2B marketers to engage prospects and
customers. There are a wide-range of tools that can increase the effectiveness
of your marketing content – from infographics and eBooks to videos and
Today’s marketers need to be able to rapidly capitalize on insights in order to
deliver smarter and more personal customer experiences through their
websites, landing pages and forms. There are a few tools you may want to add
to your demand marketing toolbox that can support this effort.
Customer advocacy can be one of the most powerful tactics to amplify
reach and impact. There are numerous choices for advocate marketing
software, but only one is the preferred solution for the Game Changers.
Marketing can’t thrive on an island. It’s important to think beyond typical
marketing tools and identify ways to better support sales success and
collaborate both within your own team and with others.