This document outlines Kelsey Wheeler's pitch for a new dance and theater-focused music magazine. The proposed magazine, called "Musicals of Our Time," would target 16-18 year olds and focus on theatrical genres like burlesque. Kelsey conducted research that showed this demographic was interested in eye-catching images and stories about celebrities and musicals. The magazine would be published weekly for £1.50 and feature covers, articles, and double-page spreads on popular musicals, their music, and cultural impact. Kelsey shared sketches of sample layouts and discussed plans for photography, typography, marketing, and addressing any copyright issues.

1. Magazine Pitch.
Kelsey Wheeler

2. Introduction.
Today I will be showing you my music magazine and explaining as to
why I believe you will want to invest in it.
Briefly, the magazine itself will be of a dance/theatrical genre as throughout my
research this was one of the most popular genres, along with indie.
The target audience for my magazine will be for teenagers aged 16+
mainly aimed at sixth formers.
By having this target audience this means that the price for my magazine
cant be to expensive.

3. Mood Board

4. Similar magazine covers

5. Reflect on research made.
• What did it show?
I asked a range of people what was their favorite genres, if they
bought magazines often, where from, how much for, and more
questions like that.
• How did your research influence your magazine?
By using my research I realized that the male audience were
not as interested as to what information there was just the eye
catching images, and the females were interesting in celebrities
and some where interested in musicals and said
they would purchase magazines that featured them in it.
• What is it about?
I have decided to call my magazine ‘Musicals of our time’ and it
will be of a theatrical genre, and Unlike other current dance
theatrical magazines such as mix mag and dance
now, my magazine is of a weekly distribution and once a month
will have a special edition featuring a musical and how it all
began.

6. Drama queens
Target audience profile Teenagers
Char Cotsworth
19th July 1995 – 16
Current sixth former
Buys fashion, gossip and
Up to date music magazines on a
knowledge weekly basis.
Inquisitive
characters
Lucy Biswell
Love music
13th August 1995- Jordan Stevens
16 4th January 1995-17
Student Knows the most recent
Reads all kinds of music by online
magazines websites.
regularly
What is your target audience?
Throughout my research I decided that I wanted the target audience to be for ‘late teens’
So the age group of 16+ would be suitable. As majority of this age group are still in
education and most probably wouldn’t have jobs, I’ve made the pricing of them magazine
reasonable to just £1.50.

7. Further research.
• Having a special edition of the magazine based around the theme of Burlesque I realized that all of
the images and the text must be suitable. Within my research I looked at the fonts used throughout
the films advertisments and I am going to try and keep that theme but change it slightly with
colouring and sizing.
• The double page spread will be talking about all the music used within the film and musical
itself, and how popular it is still now days, as it began in the early 18th century. The term burlesque
was used throughout Europe to describe musical works in which serious and comic elements were
juxtaposed or combined to achieve a grotesque effect.
• As some people would class burlesque as inappropriate I personally think that it is just another
version of Jazz music and the whole concept of burlesque is very original and definitely eye
catching and in order for my magazine to sell I will be needing eye catching photographs and uses
of text.
• Copy Right could have been an issue as my magazine was very similar to the film, but I have
acknowledged the points of copy right and I will be stating in my evaluation that I have made it
clear that it is not actually Burlesque but similar.

8. Sketches – Front cover
These are just a rough idea
MASTHEAD of how I wish to lay out my
magazine.
This is a sketch of the front
cover. In more detail it will
Main image include the stereotypical
features such as
1. Masthead
Caption 2. Cover line
3. Cover story
4. Main image
Cover story line….. 5. Captions
6. Pugs
Barcode 7. Barcode
Pug Price And more.
Website

9. Sketches - Contents page
CONTENTS
This is a sketch of the
contents page. In more
detail it will include the
stereotypical features such
as
Lists of Lists of 1. Title contents
Image
pages pages 2. Principle of thirds
3. Eye catching colours
4. Page numbers and
what is on them
And more.
Website.

10. Sketches – Double page spread
Musical name.
Main image. Images
TEXT TEXT down the
side
This is a sketch of the double page spread. In more detail it will include the stereotypical
features such as
1. Headline
2. Quotes
3. Captions
4. Big eye catching main image
And more.

11. Mastheads
USICALS F OUR IME

12. Typography
For the title of my magazine I will have the chosen masthead font which I used from the website
www.dafont.com
The main text within the magazine will be of a ‘Georgia’ at a appropriate size.
Any use of numerals included throughout the magazine will not be written out.
For example- Price; one pound and fifty pence.
Price; £1.50
The chosen musical ‘Lust’ which I will be basing my double page spread on again the font was from
the website “dafont” and it will appear in the magazine as shown.
I will continue to use these chosen fonts as it will be a form of synergy that will be kept throughout
the magazine itself, synergy will also be shown through the chosen colour scheme for the
magazine.

13. Photography locations and ideas
The images I will be taking for my
magazine as it is based around the musical The costumes will
‘Lust’ (my chosen story lines for the be based around
special edition) I will be asking my friend the theme of the
to model for me. musical.
Green screen- As I
would be able to
Stage- As they would look
edit the images very
more professional and
easily.
look like they are from the
show itself.
Dance studio- As the musical is
about dance it would be a
stereotypical location.

14. Photography
In order to take pictures of
the model for the magazine I
have to get them to agree with
the terms and conditions to
make sure that they were fully
aware that their photographs
will be used throughout the
magazine and in possible
advertisements including
online.
To ensure this I created a
letter for them each to sign.

15. Marketing. Also it would be advertised
throughout radio stations just
mentioning what its about
where its available from ect.
The magazine itself will be advertised in a variety of
ways such as billboards, buses, TV and radio adverts
and also online.
This is how my magazine
would be advertised on a Magazine advert
billboard, with the chosen
masthead, along with the
appropriate colour scheme
and with a front cover Bus advertisments can be shown in two different
image used as its ways, and I have chosen to have my magazine
background to catch by represented in this form. The reason why I chose to
passers eyes. have it advertised on a bus was because it is aimed at
teenagers and majority of teenagers take the bus or
drive so they are more likely to see it this way.
On certain social networking
sites and WebPages I will have
Masthead my magazine advertised as my
Throughout the marketing
target audience use the internet
WOW process I have also chosen
pug
on a regular basis.
Voice over explain
Cover TV advertising. I have done
image
what the magazine is
shown a simple layout of how I
about and why would like it to appear on
here
people should buy it.
the screen with a voice
Price and exclusive over. Lift advertisements are very
subscription deal common in shopping malls
Website
address and cinema’s ect and I think
it would be a good place to
advertise my magazine.

16. Unique selling point
As my magazine is very unique itself as the genre was found to be popular
within my research but after researching present magazines they were not
that many to do with this genre, or for the target audience age group I
have chosen.
My magazine will be on sale as a weekly edition, but once a month there
will be a special edition focusing on one musical directly.
With every weekly magazine there will be mini contests within the
magazine and ‘Freebies’ but on the monthly edition they will be chances
to win tickets to go see shows up in the west end of London and also to go
back stage and meet the actors and too see how it all works.
Also with my magazine I will be having a single calendar week every six
months giving you the chance to apply to subscribe to the magazine at a
discount price and free postage for 1 year.

17. Publisher
Chosen publisher- IPC
About the company- IPC Media produces over 60 iconic media
brands, with print alone. IPC Media publishes a huge range of
magazines and websites across many different sectors.
So why IPC – I have chosen IPC as my publisher as they already publish
a range of music magazines a I think that because mine is of a
different genre it would be a good investment.
On their music page on their website it states
“continuing to bring you the very best in new music”

18. Distributor
I think that the company Emap would
distribute my magazine as Emap
distribute many magazines and the
only younger audience music
magazine that they distribute is smash
hits. So I think that because my
magazine is of a different genre they
would distribute my magazine and for
it would benefit the company also.
The privileges of having Emap as a
distributor would be that i could make
profit but by having a fairly unknown
company as my distributor could effect
the audience buyers per unit.
List of magazines was found
on, http://en.wikipedia.org/wiki/EMAP

19. Where will you be able to purchase
the magazine?
As the target audience is at teenagers, they would be able to buy the magazine at
their local newsagents as the magazine will only be UK based.
Another way was for sixth forms to actually sell the magazine in the school library.
Also big branded super markets such as Tesco and Sainsbury's will stock the magazine
after the magazine has been available for a month.

20. Thank you for listening.
Any questions?