Market research powerpoint

Blues, Classical, Country, Heavy Metal, Hip-Hop, Jazz, Opera, Rap, Rock and pop! And many more…

What music tastes are catered for already?

Blues music Classical music County music Heavy metal music

Hip hop/rap Jazz Indie Pop

Blues, Classical, Country, Heavy Metal, Hip-Hop, Jazz, Opera, Rap, Rock and pop! And many more…

Comparing the market… This type of magazine
uses dark colours and
bright gold and red
titles. This is very eye-
This is a Heavy Metal catching but very much
music magazine. It shows suits its genre.
a very disturbing It displays on the front
dominant image on the cover that it has 116
front cover which is pages of heavy metal
conventional for this related subjects. This
genre. I would have would attract the reader
to buy this particular
expected something like magazine as it may be
this. I think it is very full of the one with the most
information for the reader pages.
which I like as it makes
the reader buy it. I hope
my music magazine will
be similar in the fact that This content is very
it has plenty of appropriate for this
information available. magazine the “top 25
zombie metal songs”
People who are
interested in heavy
The image on here is metal would like this
very disturbing but very feature story as it is
conventional for this different to their normal
type of magazine. I heavy metal as it‟s a
would expect this kind different type of heavy
of image on this type of metal.
magazine.

Gripping stories to make
the reader interested.

Comparing the market…
Bright girly colours that
This magazine is very stand out and make it
well laid out, it is a very look really eye-catching
busy cover, but doesn‟t that will attract young
look messy. I think it is teenage girls that like
very conventional for a fashion and pop music.
girly pop music
magazine. I like the fact
that it gives away free
things and that it caters
for other interests as well
and not purely pop.

Other interests included into
the magazine so its not all
samey. This is a very good
way of attracting an
audience and I think it
would be good to do By showing an
something like this.
exclusive
interview with
Jessie J on the
front it makes
Jessie J fans
Free posters. This attracts audience as want to buy this
young girls love to pin up their favourite issue.
celebrity on their bedroom walls and
free posters would make them buy.
However when doing this you need to
be careful that it is a popular celebrity.

General style
Titles
The „Pop‟ magazine uses
The title on the „Heavy very girly and eye-
metal‟ magazine is very catching colours where as
bold and in blood red and the „Heavy metal‟
gold, as apposed to girly magazine uses dark
pink, black and white on the colours. This really
„Pop‟ magazine. Each are emphasises moods of the
very different to each magazines. The „Pop‟
other, but similarly they both magazine is very bright
stick to a conventional style and it creates a general
for their magazines. happy mood, and the
Anything else? „Heavy metal‟ magazine
creates a very dark and
The „Pop‟ magazine Other stories gloomy atmospheric
advertises free posters of Feature stories mood.
popular male celebrities The „Pop‟ magazine has
These magazines both have a
and pop stars. This is a
main feature story. The „Heavy
stories about celebrities Dominant image
great way to attract an and gossip about their
metal‟ magazine features “The The dominant images are
audience as young lives. Whereas the „Heavy
top 25 zombie metal songs of very different in comparison
teenage girls do like to pin metal‟ magazine sticks to
all time” which is very relevant to one another. The „Heavy
up their favourite stars in general articles on their
to their genre and also ties in metal‟ magazine shows a
their bedrooms. The „Heavy specific music.
with their dominant image. The man massacring a zombie
metal' magazine doesn‟t
„Pop‟ magazines feature is The „Pop‟ magazine also with blood splattered
advertise anything as free
“Exclusive interview with goes onto other interests around the cover, this is
but they advertise that it
Jessie J, the tears the bullies such as teenage conventional for this type of
has 116 pages which
and the voice” this is also very fashion, this is a very good magazine. The „Pop‟
attracts an audience and
relevant to their genre. Both way of doing things as it magazine shows a happy
may bring in more people
these magazines have put in a attracts other audiences Pop artist that is popular in
from different magazines of
feature relevant to what their that like fashion as well as the industry, and also ties in
the same genre because it
audience crave for so that it music. The „Heavy metal‟ with the feature story. I like
has more pages which
drags in their audience and magazine sticks with their this idea for my music
means more value for
makes them purchase an genre of music and doesn‟t magazine.
money.
issue of the magazine. put anything else into it.

The title looks like its
been scribbled on free
hand and loosely. This
This is a very typical ties in really well with
blues magazine. The the blues magazine, as
dominant image is a blues music is quite
perfect shot and shows smooth and free.
a blues artist that is old However, it does stick
and looks happy doing out to me as more of a
what he's doing. It rock font and colour
features the right stories then a blues magazine.
for the target audience I think it would suit
as it grips them in from more a blue colour.
it and it also has a big
stand out title so
people recognise what
magazine it is.

The dominant image
shows a man who
Big white subtitle of
obviously is a blues
stories for this
artist with his
magazine. I think it
saxophone. The man
works really well for this
on the cover is
type of magazine as it
coloured which we
stands out and grips the
usually link to blues
reader immediately by
music as they are
these stories as they
historically known for
stick directly to stories “2012 living blues awards winners inside!” This the existence of blues
on blues music, artists shows that there is an interesting story inside music.
and bands. that the audience will want to read and
therefore people will buy it from seeing this
story.

Comparing the market… The title is very conventional for this type
of magazine because its big and out
This magazine shows their and ties in with the style of RnB.
everything you would expect
from an RnB music magazine.
The whole overall style looks
The colour use of
very hip hop and new. The
this magazine is
title is very stand
very bright and
outish, however for this type
busy which works
of magazine I would have
well as it doesn‟t
expected the title to be in a
look to busy but
graffiti font as when you think
looks effective.
of hop hop and the type of
people that listen to it you
always associate graffiti with
them.
The dominant image is
Feature stories very conventional for
stick to RnB music this type of magazine it
and shows a group of what
artists, doesn‟t look to be youths
drift onto other dressed stereotypically
areas and how people would
interests. expect to see people
dressed that like to
Sub title is larger then the listen to rap and RnB.
actual title, it could confuse
the audience as they may
think this is a magazine
called “Breaks out!” and Gives a preview of what artists they are
not “XXL” which isn't great featuring. This is a great idea as it shows all the
as the audience may not upcoming and popular artists which makes
buy this issue as they may their target audience want to buy this
not think its their magazine. magazine.

General style
Titles I think the general styles of
In both these magazines these magazines are very
they have gone against their different. The blues magazine
convention but in different has hardly anything on it and
ways the blues magazine one musician this is
has used a free hand style of conventional because the
title which does fit in with music is smooth and not busy
their style of music as the a lot like how the cover is set
blues are smooth and out. Where as the hip hop
free, but the red doesn‟t magazine is busy and in your
really tie in well with the face a lot like their genre of
blues as red stands out as a music.
harsh colour and not a Other stories Dominant Image
smooth relaxing sound. Feature stories These magazines don‟t The dominant image on
Whereas the colour on the
These magazines again focus on any other these magazine covers are
hip hop magazine does work
both use similar cover interests they both rely on very different to one another
well for its style of music, but
story methods. the fact that they have but very conventional to their
I would have thought a
interviews with their artists genre of music. The hip hop
graffiti style font would have The blues magazine and groups. magazine shows a gang of
fit in better to that particular features interviews and
taste in music. I think the downside to this youths that are dressed in
biographies on past and hoodies and what we
Anything else? present blues is there are only so many
interviews that can take associate chavs and
These magazines are both artists, where as the hip gangsters to wear, and so this
hop magazine does place as there are only so
similar in the fact that they many artists and groups of image fits in well with hip hop
don‟t advertise anything interviews with fresh and as we also associate chavs
upcoming artists and these genres so they need
free or competitions to to be careful when using and gangsters to listen to. In
attract the audience in. groups. comparison the blues
their stories, I think to
They both rely solely on the I think this works well for make them better it would magazine shows a just one
fact that their stories and these magazines as they be good to include some person this is usually the case
front covers are good are well set out and it other interests of these for blues magazines as
enough to attract an interests their audience. people who like their usually blues artists are
audience. magazines. usually soloists.

So where are the gaps?
Teenage boys pop magazine
After researching what magazines are available within the market it has become clear
that their aren‟t any magazines of this genre. I think it would be good for boys to have
a magazine that is solely for them, as if there aren't any available to them in this
category then what do they read? I need to do some primary research to find out from
the audience, if this became available on the market would they buy it and if so what
would they like to see in it? To attract the audience I would focus on other interests and
free things as after looking at other magazines it seems an effective way to bring in the
target audience.

Musical theatre magazine
After researching the magazines in different areas of the market, I also discovered that
there is no magazines in this particular genre. I think that this would be a really good
genre to be put in the market as it would be new and fresh, the downside I see to this is
not many people are into musical theatre anymore. Again, I need to do some primary
research to find out if people would be interested in this area and what they would like to
see within this magazine. To attract the audience I‟d do interviews and giveaway free
things that the reader would be interested in.

Retro music magazine
Again, not many magazines focus solely on music from past era‟s. I think it would be
good to put a retro music magazine out there into the market about music throughout
the era‟s and biography's on the artists and bands. I think it would be good and would
target an older audience as its old music. To attract the audience I would advertise
free things and put in pull out pages and demo CD‟s and DVD‟s of the retro artists and
bands. To find out if people would buy this and what they would expect to see in this
type of magazine I need to do some primary research.

So where are the gaps?

Musical theatre magazine
After thoroughly researching music magazines in all areas of the market. The market is
lacking a musical theatre magazine for the younger generation from around 16-21 years
of age, particularly those who like musical theatre that they study it at a university and
would like a magazine for their studies. So that it stays for this age range I would make it
bright and colourful so its fun and easy to read. I would like to call it a name with
something to do with a theatre term, for example, “curtain call” I do like this name for it
but I am going to put a multiple choice of names on my questionnaire and leave it to the
target audience to decide. Also I would like to advertise giveaways, freebies and
competitions in my magazine because I think it‟s a good way to sell your magazine as
people will take anything if its free. I would also like to focus around other interests within
this genre other than just the music. I would like to include stuff such as:
• the top 10 songs from the west end,
• Interviews with actors/actresses/directors.
• Behind the scenes gossip.
• Upcoming stars.
• Behind the lyrics of the music
• The lyrics.
• Tributes to past stars of west end, and writers of productions.
• Timetable of productions
• Competitions
• Fan mail answered.
And much much more.
I think my magazine will work well if I make the right decisions and publish things people
want to see. I need to defiantly make a questionnaire to see what people would like in
and listen to them when making my final piece.

Existing magazines for my genre
This magazine is
very bright an
vibrant. The
dominant image
looks like to fun
characters in
contrast to the
This magazine is other magazines. I
looking fairly plain like the fact that its
and boring. It giving away
doesn‟t have a lot things. I‟d like
on this cover, I will mine to be similar
not be doing mine to this.
like this.

This magazine is
very bright an
vibrant again.
However this
This magazine
character is very
front cover is very
serious looking
sophisticated and
which gives us the
mature, it has a
representation that
dominant image
this magazine is
of one of the
quite serious.
popular people
from
Broadway/west
end. I would like
mine to be for a
younger
audience, and to
be a lot brighter
and interesting.

I like the fact this is
giving away a free
theatre ticket, I will use
a similar tactic to this
to get my magazine
sold.
The title is very relevant
to this genre of
magazine. I hope to I think the target
use a theatre audience for this
terminology word for magazine is an old
my magazine. generation of people
from about 50+. I would
like mine to be for a
younger generation that
are into musical theatre.

This is also a good way
to attract an audience
by putting a how to
Shows the stars/ save money on the
characters as happy front because
and having fun. This nowadays people will
sets a happy tone for do anything to save
the magazine and I money.
think it‟s a very good
way to sell your This magazines colour scheme is very bright and
magazine as it shows eye-catching. It looks really good and readable. It
that it‟s a good fun looks fun to read as its bright. If it was dull it would
magazine to read. reflect the magazine as a dull boring magazine.


This magazine cover looks quite serious
from the dominant image on the front as
the woman looks like she is upset. This is
obviously a photo from a production,
which is quite typical for this type of
magazine as it reflects more about the
stories on the actors/actresses and the
productions.
The colour scheme is very bright and
happy which attracts the audiences
eye and could distract them away from
another theatre magazine.
The anchorage for this genre of
magazine is appropriate to their target
audience as they have interviews, with
the actors/actresses, news of the
theatre, reviews on productions, theatre
gossip and chances to win things.
They don‟t advertise freebies within this
magazine but they do advertise how to
win a walk on part in a west end show
and how to save money on theatre
tickets.

This magazine contents page looks very
well set out and professional. The layout
is a lot like a theatre programme which
is very relevant to this particular genre
and a good idea for my magazine.
The colour scheme is a different colour
the front cover. But it is still a
bright, vibrant and happy colour which
reflects the magazine as a happy and
fun magazine as apposed to a dull and
boring one.
I like the fact that there isn‟t too much
on the page and it looks neat and tidy.
The pictures are edited to fit in with the
colour scheme and proffessionalness of
the magazine. It works well and I think
mine will look similar as I don‟t like the
overcrowded look as it makes your
magazine look to busy and people will
not want to read too much info on
what's in the magazine they need a few
key words and some photos.

The double page spread for this
magazine is all black and white with blue
titles. I think they could make this look a
lot better by adding a bit more colour to
the article. To look at this first off I would
be reluctant to read it as there is so much
writing and it doesn‟t look good to read
either.
If this article had more colour on it and
maybe another photograph then I think it
would look more enhancing to read.
However, I do think the way they have
done a biography on the character on
stage and off stage then questions and
answers is a good idea.
I like the way they have set it out. Putting
questions and answers on each side
clearly, so its easy to read. Then the
biography in the middle. This helps to just
make it easier to read and understand it.
I don‟t think I will be making my
magazine‟s double page spread this
busy as I wouldn‟t want to put the reader
off with too much writing.


This magazine cover looks again quite
fun and bright. I hope to use bright
colours on my front cover as this attracts
the audiences eye.
The anchorage on this cover is very
relevant to this genre. There are
scandals, interviews, news, reviews, gos
sip and chances to win things. It is
important to get the correct anchorage
on my magazine cover as this could
send an audience away to another
magazine with the anchorage in they
want to read about.
I like the fact that they are advertising
to win tickets to some plays again this is
relevant to this genre and I would like to
do something similar on mine.
In this issue of applause it advertises
“inside 8 pages of great offers on
theatre & travel” this is advertising other
interests but that tie nicely with theatre.


This magazine‟s contents page is set out
again like a production programme.
This magazine seems to stick to this sort
of house style.
Again, they have stuck with a black
and other colour that‟s bright and
interesting. This makes it more fun to
look at and more readable.
They haven‟t used many photo‟s again
which is good because then it‟s not too
busy and hard to read. It has a picture
of the lady who was on the front cover
so that gives the audience a clear
understanding that she is going to be
one of the top stories in this particular
article.
I like the fact that they have put an
advertisement for an upcoming
production which drags the readers
eyes to it straight away as its big and
bright.

This magazine double page spread is
set out as a biography which looks
professional and well laid out.
They have used black and bright pink.
The bright pink stands out and the words
that are in pink are bold which are
usually something within the article to
get the readers attention and so they
read it..
I like the fact that they have done this
with the colour scheme, I think it looks
quite girly which could be reflecting the
person they have written about.
I also like the fact that they have used a
black and white photo as it ties in with
the colour scheme on this double page
spread.
I don‟t like the fact that there are loads
of writing. I would like to set mine out so
it doesn‟t look this busy as I don‟t think
my target audience would be prepared
to sit and read through chunks and
chunks of writing, they would just buy
another magazine.

Conducting primary research

This is what my questionnaire
looks like. I have asked a vast
range of questions to get the
accurate answers I need for my
magazine.
I have set it out so its easy to
read and to understand I hope
to get a positive response from
this questionnaire.

The results!
After handing out the questionnaire and taking in the feedback, they have
decided that….

Working on a house style and colour scheme

I would like my house style to be all different interesting colours. Mainly the
colours I have used on this presentation as it looks fun and bright. Which reflects
a happy mood to the reader. I have purposely used my house style I'm going to
use on this presentation as its about my magazine therefore it ties in well with
my magazine. I‟d like to use this font for my magazine also as it is easy to
read, if I went for something more fancy, for example, this font for my
magazine, it could be quite difficult for the reader to read therefore I'm going to
stick to this style of font.

In contrast this looks boring to read as its in a dull boring colour and it is hard
This is tooread. an article.
too small. For

This is too big
for an article.

Fonts and sizing

When doing your magazine it is very important to get the font and the sizing of
the font right so it is easy for your reader to read otherwise they wont bother
reading it or buying your magazine, as it needs to be fun and exciting to read.

Font Fo Font Font Font Font
nt
Font Fon Font Font Fon
Font Font Font Font Font Font
t t
Font Font Font Font Font
F o Font Font Font Font Font
nThis sizing would be appropriate for the title or sub-titles but not for the article.
t
The sizing for the article needs to be a lot smaller so I can fit it on the pages as it
only needs to be a double page spread.

Potential names for my magazine

MT
G

Above the title!

Final decisions

After researching every detail of everything I would need to look at for a west
end music magazine these are my final decisions:

Title:

Font:

Article Font!

This is the font I am using for title and subtitles in This is the font I would like to use for
my magazine, I am going to use all different just my articles and smaller writing
bright colours within my magazine to make it as I feel that it compliments the title
look bright and eye-catching. and subtitles font very well.

Photos for my double page spread

Draft of front cover

story £2.00

story

FREE STUFF!! FREE STUFF!! FREE

Draft of contents page

On the cover..
Story 2 Photo of
person
Story 5 being
Story 9 interviewed
Story12
-------------------------------------------------------------
Other stories..
Story 1
Story 3 Posters Posters
Story 4
Story 6
Story 7
Story 8
Story 10
Story 13
Story 14
Story 15
Story 16
Story 17
Story 19
Story 20

Draft of double page spread

ARTICLE ARTICLE
ARTICLE ARTICLE
ARTICLE ARTICLE
ARTICLE ARTICLE ARTICLE ARTICLE
ARTICLE ARTICLE
ARTICLE ARTICLE
ARTICLE ARTICLE
ARTICLE ARTICLE ARTICLE ARTICLE ARTICLE ARTICLE
ARTICLE ARTICLE

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