Magazine Genre Research
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This document summarizes and compares three travel magazines: The Sunday Times Travel, Afar Magazine, and Islands Magazine. It provides information on each magazine's circulation, demographics of readers, and describes the masthead design and type of stories covered. The magazines aim to inspire travel through stories that offer insider access and advice on destinations, culture, and authentic experiences. Each magazine cover utilizes design conventions to attract their target audience of affluent travelers.
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3) Vogue is one of the world's most popular fashion magazines with over 220,000 in circulation. It covers fashion, beauty, culture and lifestyle. The covers often feature celebrities.
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The document discusses key elements of magazine covers that attract readers, including the masthead, cover lines, price, and main image. The masthead is large and distinctive to instantly identify the magazine brand. Cover lines use varying fonts and sizes to advertise multiple stories appealing to a wide audience. The price is kept small so as not to detract from the other elements. The main image typically features a medium or long shot of a singer or celebrity to appeal to the target demographic of teens. These elements are designed to grab readers' attention and entice them to purchase the magazine.
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codes and conventions.pptx
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Magazine Genre Research
- 1. Travel Magazines Megan Shea AICE Media Period 5
- 3. The Sunday Times Travel
- 4. Sunday Times Travel Total Circulation 971,922 Frequency: 12x per year Median HHI: $98,400 Median Age: 50%, 56% women
- 5. Sunday Times Travel Describe the Masthead: Wide, bolded sans-serif. Lowercase What type of stories: “The world's most influential travel brand offers insider access to destinations around the globe with a signature mix of smart advice, immersive photography, and expert reporting on hotels, food, design, style, culture, and trends.”
- 8. AFAR Magazine (Media kit) Audience: 1,000,000 Total Circulation 250,000 Bonus Circulation: 9.5% Ad/Edit: 40%/60% Frequency: 7x per year Median HHI: $116,808 Median Age: 48.6, 56% female
- 9. Afar magazine Describe the Masthead: Wide text, sans-serif font. Exaggerated spacing in between letters. What type of stories: “inspires travelers to immerse themselves in authentic experiences that create deep connections between the reader, place, and local culture. Edited for an affluent and sophisticated audience, AFAR attracts highly engaged readers who have both the desire and the means to pursue the luxury of experience.”
- 11. Islands Magazine
- 12. Islands Magazine (Media Kit) Male/Female: 54/46% Median Age: 56 HHI: $173,101 Frequency 8x Audience: 2,300,000 (online) 60,000 (print)
- 13. Islands magazine Describe the Masthead: Lowercase, serif font. Centered What type of stories: “We embody the soul of the island traveler, and we seek out the essence of what makes islands so alluring. In our magazine, on our website and across media platforms, we take our readers on adventures they have always dreamed of and give them the tools to help them live those dreams.”
- 15. conclusion Each travel magazine reviewed covers stories appealing to those who like to travel. The stories offer suggestions, deals, and vacation spots and ideas. Each cover utilizes a variety of conventions learned in this course to draw in audiences.