The document discusses several women's magazines, describing their target demographics, editorial styles and approaches to engaging readers. Bella provides beauty, diet, health and lifestyle content for today's woman. That's life! combines real-life stories with humor in a voice that speaks to readers. Take a Break has been the top-selling women's magazine for over 25 years through its stories, puzzles and prizes.

2. Inflammatory story to
attract viewer’s
attention
Information about food
and dieting – appealing to
the demographic of the
magazine
Large
picture of
person
Prizes and giveaways
for readers to win
Large masthead with
price and edition
number
Main coverline – crazy story
to attract attention and
appeal to demographic
Vibrant colour
scheme – matches
with informal motif
of the magazine

3. Incentives to buy
magazine – giveaway and
cash prize
Outrageous story in
large print font –
attracts reader’s
attention – main
coverline.
Masthead in sans
serif font; connotes
casualness. Text
overlapping with
picture as the
cluttered nature of
the magazine
connotes busyness,
which fits with the
lifestyle of the reader.
Vibrant colour scheme –
connotes informality and
fun

4. Cash
giveaway,
incentive to
buy
Deals and offers
to people that
are interested
Masthead – largest text
on cover – sans serif;
informality
Pop – contains
outrageous story, adds
to the cluttered layout
of the cover,
connoting busyness.
Barcode on display, not
high class like other
magazines

5. Bella – magazine
• Bella provides a modern spin on the classic service
elements of beauty, diet and health, food and
travel, intertwined with fashion, celebrity and
compelling real-life stories, delivering the complete
weekly package for today's woman.
• Upbeat, fun and in touch, Bella has made great
strides in rejuvenating its offering, giving it a more
youthful, more energetic feel, where it bridges the
gap between the younger celebrity titles and the
more mature women's weeklies. It speaks to
women about what everyone's talking about,
leading the conversation, but always in an
entertaining way.

6. That’s life!
• that's life! combines real-life stories
with classic women's weekly
editorial and a sense of humour.
• Its unique mix of sassy, gritty and
involving editorial talks to its
readers in their own language. This
ensures it has one of the strongest
reader relationships of any
magazine in the UK and is incredibly
thoroughly read, with readers
devouring every last page.
• that's life! is an empowering
magazine, bursting with character.
Its perfect mix of humourous and
captivating editorial, make it the
most engaging magazine in the
market.

7. Closer
• Combining the news,
buzz and glamour of
the celebrity world
with extraordinary
and compelling real-
life content, Closer
connects with its
reader by getting to
the very heart of
every story.

8. Take a break
• Take a Break is a publishing phenomenon. It has
been comfortably the biggest-selling women's
magazine in the UK for over a quarter of a century
and its brand extensions alone sell over 10 million
copies each year.
• Carefully combining fascinating stories, brilliant
puzzles and generous prizes, alongside women's
lifestyle features, Take a Break not only delivers the
sharpest, most original and entertaining magazine
in the market, but also an unrivalled sense of
community and loyalty that places it at the heart
of the family.
• Take a Break is an exceptionally interactive
magazine, which both engages readers and makes
them incredibly responsive - in fact it receives well
over 100,000 reader communications every week.

9. Yours
• Yours magazine puts its readers at
the heart of everything we do and
they reward us with unprecedented
levels of loyalty, trust and
engagement.
• We offer highly relevant, trusted
and useful advice, whether it’s to
help readers look their best, to stay
healthy and active, to enjoy their
free time or to manage their money
better. We celebrate 50+ women
too, whether they’re overcoming
difficulties or achieving amazing
things. We like to look back with
our readers and listen to their
views, enjoy a shared heritage,
shared values and a sense of
friendship and community.

10. heat
• heat is the brand that sets popular
culture alight and gets people talking.
• Now a huge multiplatform brand
that's unrivalled in the entertainment
market, heat is more than just a
magazine- it's a radio station, a
podcast, an app and has a huge
online and social media presence.