The document provides guidelines for the style and typography of magazine front covers and contents pages. It recommends using eye contact and shallow depth of focus in front cover images along with short, engaging text. Fonts should reflect the magazine's genre but be easy to read. Covers should feature attractive models and images relevant to the genre. Contents pages should maintain consistency with the cover in color scheme, fonts, and house style while clearly labeling sections and keeping the layout well organized without blank space.

1. Magazine Front Cover: Style and Typography
• Eye contact and direct address on the main image.
• Shallow depth focus used in the main image.
• No named brands.
• Head over laps the masthead.
• Short and snappy language to draw the audience in.
• Buzz words are also used.
• Serif – high end, formal
• Sans serif – appeals to younger audience
• Font must be reflective of genre type but easy to read.
• Usually use good looking models to entice the reader in.
• Main image must be reflective of the genre type.
• Style and image is reflective of the target audience.
• House style must be consistent across the front cover and the
contents page.

2. Magazine Contents Page: Style and
Typography
• Consistent font, just different font sizes.
• Images promote outfits and clothes, links to content.
• Colour scheme is consistent.
• Organised in columns (usually 3).
• Regulars and features clearly labelled and separated.
• Catchy language that is straight to the point – relates to style
of magazine.
• ‘Contents’ is usually the biggest font on the page.
• Direct address in images, not always essential.
• House style is the same on the front cover and contents page.
• No blank space.
• Titles of the articles are bolder than description, and the page
number always comes first.
• Visually appealing images, attention to mise en scene and
reflective of the genre.
• House style is reflective of audience and genre.