James Fox conducted research on magazine layout and house style by distributing questionnaires and researching magazine designs. He analyzed various magazine cover and content page designs to understand differences and how to design his own magazine. The house style he chose was Kozuka Mincho, which he felt had a catchy ring to it and worked well with the "Sharpy but Smarty" layout of his magazine. He created basic and more advanced designs for the cover, contents page, and double page spread to enhance the house style and add more design elements. To obtain feedback, he created a questionnaire and calculated the results.