The document proposes a campaign called "Your Season of Magic" to engage millennial customers for Macy's during the holiday season. It involves streamlining the online shopping experience through a personalized e-gifting service, gamifying the in-store experience with a rewards app, and driving digital engagement through interactive video ads and social media promotions. The goal is to make Macy's shopping more convenient, customized, and experiential for millennials through an omnichannel approach.